Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Geodata Based Decisions

1,973 views

Published on

* USING LOCATION ANALYTICS TO IMPROVE EFFECTIVENESS OF PUBLIC-FACING SITES

* MORE LOCATION FOCUSED IN DELIVER OF SERVICES

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Geodata Based Decisions

  1. 1. GEODATA BASED DECISIONS NINE-POINT PLAN1/17
  2. 2. USING LOCATION ANALYTICS TO IMPROVE EFFECTIVENESS OF PUBLIC-FACING SITES FOCUS AREA 22/17
  3. 3. 3/17 1. USING LOCATION TO CUSTOMIZE SITE CONTENT 2. SPATIAL CLUSTER 3. SPATIAL CORRELATION MAPS +
  4. 4. 4/17 1. WHEN USER SEARCHES, E.G. GOOGLE, AND IS REFERRED TO THE WEBSITE, E.G. MEDLINEPLUS, NLM MAIN WEB OR DAILYMED, HER I.P. IS LOGGED, PROCESSED AND MAPPED ###.##.###.## w1 - [18/May/2015:00:50:24 -0400] "GET /medlineplus/druginfo/meds/a684007.html HTTP/1.1" 200 27205 "http://search.yahoo.com/search?p=dicyclomine+10+mg&fr=ipad" "Mozilla/5.0 (iPad; CPU OS 7_1 like Mac OS X) AppleWebKit/537.51.2 (KHTML, like Gecko) Version/7.0 Mobile/11D167 Safari/9537.53 -" ###.##.###.## w2 - [18/May/2015:07:27:11 -0400] "GET /medlineplus/druginfo/meds/a684007.html HTTP/1.1" 200 27205 "http://www.google.com/m?hl=en&gl=us&source=android-unknown&q=dicyclomine" "Mozilla/5.0 (Linux; U; Android 2.3.3; en-us; C771 Build/C771M150) AppleWebKit/533.1 (KHTML, like Gecko) Version/4.0 Mobile Safari/533.1 -" ###.##.###.## w3 - [18/May/2015:08:33:40 -0400] "GET /medlineplus/druginfo/meds/a684007.html HTTP/1.1" 200 27205 "http://www.bing.com/search?q=dicyclomine&form=IE10TR&src=IE10TR&pc=HPNTDFJS" "Mozilla/5.0 (Windows NT 6.3; WOW64; Trident/7.0; rv:11.0) like Gecko -" IP  LOG  WEBTRENDS {GEOTRENDS} GIS {GEOCODING}  COORDINATES ###.##.###.##
  5. 5. 5/17 1. DASHBOARD LINK MAY 14 MAY 15 SPATIAL COMPARISON FOR CANCER, MEDLINEPLUS
  6. 6. 6/17 1. IMPLEMENTATION "maryland": { 1: "<a>Health Topic 1</a>", 2: "<a>Health Topic 2</a>", 3: "<a>Health Topic 3</a>" }, "virginia": { 1: "<a>Health Topic 1</a>", 2: "<a>Health Topic 2</a>", 3: "<a>Health Topic 3</a>" }, WEEKLY geolocation.getCurrentPostion(f) + JSONP
  7. 7. 7/17 1. EXAMPLE
  8. 8. 8/17 1. EXAMPLE
  9. 9. 9/17 1. PRETTY USEFUL GIS SITE OWNER
  10. 10. 10/17 2. MANUAL CLUSTER MUMPS CLUSTER
  11. 11. 2. AUTOMATIC CLUSTER FOCUS AREA 1 * PostGIS, R STAT MAY 18 – 22, MEDLINEPLUS 11/17
  12. 12. 12/17 1. + 2. IMPLEMENTATION "maryland": { 1: "<a>Health Topic 1</a>", 2: "<a>Health Topic 2</a>", 3: "<a>Health Topic 3</a>" }, "cluster": { 1: "<a>Health Topic 1</a>", 2: "<a>Health Topic 2</a>", 3: "<a>Health Topic 3</a>" },
  13. 13. HHS Environmental Justice Strategy 2012: III Goal 1 Strengthen research and advance data collection on the health and environment of minority and low-income populations and Indian tribes - NLM Health Disparities Strategic Plan & Budget FY2009 - FY2013: 3.1.2 Objective 2 Develop population-specific web sites that focus on the issues of particular populations or geographic areas 3. 13/17
  14. 14. COURTS DOCS SHOW HOW GOOGLE SLICES USERS INTO BUCKETS THE EMAILS REVEAL THAT GMAIL CAN SORT USERS INTO DEMOGRAPHIC AND INTEREST CATEGORIES, OR BUCKETS - CLUSTERS OF USERS WHO SHARE SOME FEATURE IN COMMON E.G. IT ESTIMATES HOW MUCH YOU EARN BY LOOKING UP IRS INCOME DATA FOR YOUR ZIP CODE - irs.gov/uac/Tax-Stats-2 SOCIAL ANALYTICS 3. * medium.com - April 201514/17
  15. 15. 15/17 3. REGRESSION MEDLINEPLUS, CENSUS BUREAU 25 - 29 YEARS FEMALE MALE 2015 USAGE DATA + 2010 CENSUS DATA
  16. 16. 16/17
  17. 17. MORE LOCATION FOCUSED IN DELIVER OF SERVICES 17/17

×