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Fancorps 2011 deck

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Fancorps 2011 deck

  1. 1. Fancorps [fan-core] : (1) A technology based social media marketing serviceprovider. (2) A proprietary brand ambassador and fan engagement platform
  2. 2. Creating Quality Brand Ambassadors for Quality BrandsContents • Current State of Social Media • Fancorps Overview • Social Media Targets & Strategies • Retail & Traditional Marketing Targets & Strategies • Rewards & Incentives • How It Works • Reporting • Multi-Platforms • Client List • Contact Information Company Confidential Company Confidential
  3. 3. Creating Quality Brand Ambassadors for Quality BrandsCurrent State of Social Media & P2P Marketing The average consumer mentions specific brands 90 times per week with their friends, family, and co-workers (Keller Fay, WOMMA) of online consumers are interested in sharing information 83% about purchases with people they know (Manage Smarter) 90% of online consumers trust recommendations from people they know (Econsultancy) 46 million Americans check their social profiles daily (Edison Research) Company Confidential 2 Company Confidential
  4. 4. Creating Quality Brand Ambassadors for Quality BrandsOverview The Fancorps concept is simple. You need to promote a product, and the best way to do that is to get the people who are familiar with that product passionately spreading the word about it. By utilizing the Fancorps platform brands capitalize on QUALITY VS QUANTITY IMPRESSIONS. Word of mouth and peer to peer marketing are proven methods and should be an essential component of all long term marketing plans. Identify Rewards First determine which fans & Provide exclusive content and followers are passionate Amplify rewards to motivate ambassadors Gauge the potential social reach of your ambassadors Impact Engage Capture proof of quality online Reporting Establish a deeper level of engagement & physical impressions Detailed analysis of actual placements with your core consumers & key metrics throughout the campaign Company Confidential 3 Company Confidential
  5. 5. Creating Quality Brand Ambassadors for Quality BrandsSocial Media Targets & Strategies Fancorps specializes in engaging your ambassadors with the most relevant social media channels, guiding member’s social feeds and posts with quality impressions about your brand. Our web and mobile platforms were developed with Social Recommendations ease of use and functionality as the primary building Product Reviews blocks. We specialize in providing the specific set of Virtual Currency & Rewards tools necessary to enable a user to continually Exclusive Content create quality social interactions for brands seeking to enhance their online reach. Badges and Achievements Social Reach is the number of online friends that your current Fancorps ambassadors have the potential to reach with any given online promotional task or initiative. It is determined by calculating the real time number of friends and followers each member has across their key social profiles (Facebook, Twitter, etc). Potential Community Social Reach Social Reach Growth Data The total numbers of friends/followers for The plus/minus percentage of how many new your entire Community friends/followers of your Community Top Members by Social Reach Top 10 Tasks By Social Reach Your most valuable and social Community Tasks you’ve sent that have reached the most members friends/followers Company Confidential 4 Company Confidential
  6. 6. Creating Quality Brand Ambassadors for Quality BrandsRetail & Traditional Marketing Targets & Strategies Physical Promotions Retail & Event Check-Ins Manage and encourage check-ins via location based apps at relevant locations tying in product and brand specific calls to action Lifestyle Marketing Targeted material distribution to retail locations such as coffee shops, bars, cafes, malls, clothing stores, etc Event Coverage Generate and organize groups of ambassadors to attend large scale events for on site presence Grassroots Missions Creative tasks that encourage your ambassadors to promote your brand in unique ways like chalk drawings, car shoe- polishing, flyer distribution, etc Company Confidential 5 Company Confidential
  7. 7. Creating Quality Brand Ambassadors for Quality BrandsRewards & IncentivesYour brand ambassadors will be rewarded in many ways. Aside from gaining exclusive access tothe community they will earn virtual currency for completing promotional tasks. Credits earnedcan be redeemed within the site for a variety of prizes and content. INCENTIVIZE YOUR AMBASSADORSRewards & PrizesGift cards, DVDs, CDs, video games, and assorted electronics will also be available toyour ambassadors immediately upon launch to encourage involvement andparticipation. The Fancorps platform makes it easy to manage purchases and facilitatefulfillment with exported address labels, packing lists, and spread sheets of allpurchases.Branded MerchandiseAny physical official merchandise can also be made available as rewards. Utilize thestore interface to offer t-shirts, hats, key chains, koozies, and any other items you mayalready have available.Promotional SuppliesEasily supply your ambassadors with items such as hand bills, promo items, couponsand more. Accompanying tasks will be assigned for ambassadors to properlydisseminate the materials.Exclusive ContentDownloadable content can also be unlocked by ambassadors as rewards for theirefforts. Desktop and cell phone wallpapers, video, audio, and photo galleries can allbe stocked to encourage participation. Company Confidential 6 Company Confidential
  8. 8. Creating Quality Brand Ambassadors for Quality BrandsHow It Works Easy Set Up & Integration  Upload custom graphics for your Fancorps Community theme  Create and send Tasks via easy to use templates  Populate the Rewards Store with exclusive items for members  Identify potential ambassadors by announcing the Fancorps Community on pre-existing social channels, via email, and web FANCORPS PROVIDES  Easy to use dashboard to manage tasks and rewards  Basic client support  Live online tutorial walk through of platform*  Expertise on marketing initiatives and goals*  Hands on training and support for community managers* *training and support specifics determined per client Company Confidential 7 Company Confidential
  9. 9. Creating Quality Brand Ambassadors for Quality BrandsMulti-Platforms Web Platform iOS App Android (avail Jan. 2012) Facebook (avail Feb. 2012) COMMUNITY DRIVEN USER INTERFACES  Unique Member Profiles  Leader Board & Ranking System  Klout Score Integration Private Messaging  Forums & Chat Rooms  News & Events  Photo Galleries, Commenting, & Polls  Rewards Store TASK & CONTENT MANAGEMENT  Geo Targeting Based on User Demographics  Require Proof Of Completion  Export of Ambassadors & Proofs  Social Reach Tracking  One Click Statistical Reports  Downloads (Banners, Wallpapers, Icons)  Exclusive Digital Content  Video Archive Company Confidential 8 Company Confidential
  10. 10. Creating Quality Brand Ambassadors for Quality BrandsReporting Weekly Statistics delivered by Fancorps via email with detailed reporting of overall Community growth, activity, tasks, and demographics  Social Reach  Recently Sent Tasks  Current Member Count & Growth  Demographics of Community Members  Ambassadors by Rank & Klout Score  Most Active Ambassadors  Current Event RSVP’s  Top Member Referrals  Member Map Track, search, sort and contact members by Klout Score Company Confidential 9 Company Confidential
  11. 11. Creating Quality Brand Ambassadors for Quality BrandsClient List 10th Street Entertainment Glamour Kills Clothing Ourstage.com 5B Management Hangout.net Photo Finish Records Alloy Media & Marketing Hollywood Records PlatinumTel Bad Boy Entertainment In De Goot Entertainment Playing For Change Bacon Brothers International Fighting League QPrime Management Bandwear.com Interscope Records Rainmaker Artists C3 Presents Ironworks Music Rocket Science Columbia Records Island Records Rocky Comfort Records Compassion International Jive Records Silverback Music Cruefest Koch Records Social Vibe David Archuleta Live Nation Show Dog Records Def Jam Records Lost Highway Records Sumerian Records DFest Music Festival Matchless Records Straight Out Media Dimebag Hardware Monolith Festival Stupid Cancer Ding Life Motley Crue Toby Keith Eleven Seven Music Mozes Inc. Universal Republic/Motown Envy Magazine MusicSkins Warcon Entertainment Epic Records Myachi Wilspro Management Favorite Gentlemen MySpace Records Wind Up Records Fontana Distribution Octone Records Wishlist Foundation Gold Village Entertainment One Condoms Zomba Label Group Company Confidential 10 Company Confidential
  12. 12. Creating Quality Brand Ambassadors for Quality BrandsContact Information Fancorps 14290 Gillis Road Suite A Dallas, Texas 75244 1.888.512.9119 www.fancorps.com Tony Edwards Director of Sales tony@fancorps.com linkedin.com/in/tonyedwards1973 @tonyfancorps G.I. Sanders Co-Founder - CEO gi@fancorps.com linkedin.com/in/gisanders @gisanders Frances Gulick Account Manager frances@fancorps.com linkedin.com/in/francesgulick @francesfancorps Company Confidential 11 Company Confidential

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