제주특별자치도 관광개발계획_제발연_2013.11

3,223 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,223
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
40
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

제주특별자치도 관광개발계획_제발연_2013.11

  1. 1. 제주특별자치도 관광개발계획 21. 03 1 1 제주특별자치도
  2. 2. 제 출 문 제주특별자치도지사 귀하 귀 도에서 의뢰한 " 제주특별자치도 관광개발계획"용역과제에 대한 최종보고서를 제출합니다. 21년 1월 03 1 제주발전연구원 원장 공 영 민
  3. 3. 목 차 제1 계획의 개요 · · · · · · · · · · · · · ·· · · · · · · · · · · · · 장 ············· ·············1 ·························· ············· ············ 제1 계획의 배경과 목적 ································· 절 ································· ································ 1 1 계획의 배경 ·································· ····· . ································· ····· 1 ································· ····· · 2 계획의 목적 ·································· ····· . ································· ····· 2 ································· ····· · 제2 계획의 성격과 역할 ································· 절 ································· ································ 2 1 계획의 성격 ·································· ····· . ································· ····· 2 ································· ····· · 2 계획의 역할 ·································· ····· . ································· ····· 3 ································· ····· · 제3 계획의 범위 및 접근체계 ········· ·············· ······ 3 절 ········· ·············· ······ ········· ·············· ······ · · 1 계획의 범위 ·································· ····· . ································· ····· 3 ································· ····· · 2 계획의 접근체계 ····· ········· ········· ············ 5 . ···· ········· ········· ········· · ··· ···· ········· ········· ········· · ·· · · · ·· 제2 관광환경 여건분석 및 전망 ··· · ·· ·· · ·· ·· · ·· ·· · ·· · 장 · ·· ·· · ·· ·· · ·· ·· · ·· ·· · 6 · ·· ·· ·· ·· ·· ·· ·· ·· · ·· ·· ·· ·· ·· ·· ·· · 제1 국내․외 관광환경 분석 및 전망 ························· 6 절 ························· ························· 1 일반환경 변화 및 전망 ································· . ································ 6 ································ 2 관광분야 환경변화 및 과제 ···· ························· 1 . ···· ························· 2 ··· ·························· · 3 시사점 ········ ················· ········ ········5 . ········ ················· ········ ······· 1 ········ ················ ········ ········ · · · 제2 국내․외 관광시장 동향 분석 ··························· 7 절 ·························· 1 ·························· 1 세계관광시장 동향 ·································· 1 . ································· · 7 ································· · · 2 국내관광시장 동향 ·································· 2 . ································· · 3 ································· · · 3 제주관광시장 동향 ·································· 2 . ································· · 5 ································· · · 4 시사점 ········ ················· ········ ········0 . ········ ················· ········ ······· 3 ········ ················ ········ ········ · · · -i -
  4. 4. 제3 제주지역 관광개발 현황분석 ··························· 3 절 ··························· 2 ··························· 1 관광객 추이 분석 ····· ···························· ··2 . ···· ····························· · 3 ···· ····························· · · · 2 관광지 개발 현황 분석 ································3 . ································6 ······························· 3 관광시설 현황 분석 ·································· 4 . ·································· ································· 4 4 세계자연유산, . 지질공원 현황 ·····························3 ···························· 6 ···························· 5 농어촌마을 조성사업 현황 ······ ············ ············4 . ······ ············ ··········· 6 ······ ············ ··········· · · 6 도보관광길 조성 현황 ·································1 . ································ 7 ································ 7 산림 관광자원 조성 현황 ······· ········ ········ ······· 6 . ······· ······· ········ ········ ······ ········ ········ ······· 7 · · · 8 해양관광 현황 ·································· ··· 2 . ································· ··· 8 ································· ··· · 9 전통문화자원 ·································· ··· 8 . ································· ···· 6 ································· ···· · 1. 0 음식관광 현황 ······· ·········· ········· ······· ·· 8 ······· ········· ·········· ······ ··· 6 ······ ·········· ·········· ······ ··· · · · · 1. 1 공연관광 현황 ······· ·········· ········· ······· ·· 8 ······· ········· ·········· ······ ··· 8 ······ ·········· ·········· ······ ··· · · · · 1. 2 산업관광자원 현황 ·································· 8 ·································· ································· 8 1. 3 시사점 ·································· ·······0 ································· ······· 9 ································· ······· · 제4 관련 계획 및 제도 검토 ··············· ···············5 절 ··············· ·············· 9 ··············· ·············· · 1 중앙정부계획 ·································· ··· 9 . ································· ···· 5 ································· ···· · 2 제주특별자치도 계획 ·································0 . ································ 12 ································ 제5 국내· 관광개발 현황분석 ······ ········· ········ ····0 절 외 ······ ········ ········· ··· 16 ····· ········· ········ ···· · · · 1 국내 ·· ··········· ············ ········ ··· ····· 0 . ·· ··········· ··········· ········ ··· ····· 16 · ············ ··········· ········ ··· ····· · · · · · 2 국외 ·· ··········· ············ ········ ··· ····· 1 . ·· ··········· ··········· ········ ··· ····· 10 · ············ ··········· ········ ··· ····· · · · · · 제6 관광수요 분석 ·································· · 2 절 ································· · 16 ································· · · 1 관광객 추세 분석 ·································· 16 . ································· · 2 ································· · · 2 관광객 수요 추정 ·································· 19 . ································· · 2 ································· · · 제3 의견조사 및 S 장 WOT 분석 ····· ··· ··· ···· ··· ··· ··· 12 ··· ··· ··· ···· ··· ··· ··· ··3 · · · · · · · ·· · · · · · · · ······· ······· -i i
  5. 5. 제1 의견조사 개요 및 분석결과 ··························· 12 절 ··························· 3 ··························· 1 지역주민 의견조사 ·································· 3 . ································· 12 ································· · 2 관광객 의견조사 ·················· ··············· ·· 4 . ·················· ··············· · 19 ················· ················ · · · 3 전문가 의견조사 ·················· ··············· ·· 5 . ·················· ··············· · 17 ················· ················ · · · 4 지역주민 면접조사 ·································· 7 . ································· 12 ································· · 제2 발전 잠재력과 제약요인: WO 분석 ······················13 절 S T ······················ 7 ····················· 1 강점요인과 약점요인 ·································7 . ································ 13 ································ 2 기회요인과 위협요인 ·································7 . ································ 14 ································ 3 대응방안 ·································· ····· 15 . ································· ······ 7 ································· ······ · 제4 제주지역 관광개발 기본구상 ··· ··· ··· ·· ··· ·· ··· ·· 18 장 ·· ·· ··· ·· ··· ··· ·· ··· ·7 ·· ·· · · · ·· · · · ·· · · · ···· ···· ··· 제1 관광개발 비전, 절 미션 및 목표 ·························· 18 ·························· 7 ·························· 1 비전 및 미션 ·····································18 . ································· ··· 7 ································· ··· · 2 목표 ·· ··········· ············ ········ ··· ····· 7 . ·· ··········· ··········· ········ ··· ····· 19 · ············ ··········· ········ ··· ····· · · · · · 제2 추진전략 ······································10 절 ································· ···· 8 ································· ···· · 제5 부문별 관광개발계획 수립 ···· ·· ··· ·· ·· ··· ·· ·· ·· 14 장 ·· ··· ·· ·· ··· ·· ·· ··· ·· ·8 · ·· · ·· · ·· · ·· · ·· · ·· · ·· ·· ·· ·· ·· · 제1 친환경적 관광개발 및 난개발 방지방안 ···················· 14 절 ···················· 8 ···················· 1 제주도 중산간지역 난개발 논의 배경 ······················· 14 . ······················· 8 ······················· 2 현행 제주도 중산간지역 관리 방안 ········· ··········· ····16 . ········· ·········· ····· 8 ········ ··········· ···· · · 3 중산간지역 난개발 방지 개선 대책 . ······················· 18 ······················· 8 ······················· 제2 지속가능한 관광개발을 위한 통합적 관광개발 관리체계 구축 ········ 9 절 ······· 18 ······· 1 관광산업 관점에서의 난개발 대처 기본방향 ··················· 18 . ··················· 9 ··················· 2 지속가능한 통합적 관광개발 관리체계 구축 ··················· 24 . ··················· 0 ··················· -i i i
  6. 6. 제3 관광개발사업에 대한 통합적 지원체계 구축 ··················28 절 ·················· 1 ················· 1 제주 고유의 문화자원을 브랜드화 ·························28 . ························· 1 ························ 2 관광산업과 타 산업과의 복· . 융합 관광개발 ···················· 23 ···················· 2 ···················· 3 관광시장 지향적 관광개발 ··············· ·············· 28 . ··············· ·············· 2 ··············· ·············· · 4 마을만들기 사업 지원체계 구축 ·························· 29 . ·························· 3 ·························· 5 관광지 재생과 콘텐츠 부여 ····························· 4 . ····························· 2 ···························· 2 6 관광시설 관리체계 개선 ·· ········ ········ ········ ····4 . · ········ ········· ········ ··· 25 · ········ ········ ········· ··· · · · · 7 관광관련 투자유치제도 개선 ···························· 24 . ···························· 5 ···························· 8 관광개발사업 정비 및 보완 ····························· 6 . ····························· 8 ···························· 2 제4 관광개발사업의 효율화 도모 ··························· 7 절 ·························· 23 ·························· 1 관광개발 권역 설정의 필요성 ····························7 . ··························· 23 ··························· 2 관광개발 권역 설정 ································· 24 . ································· 7 ································· 3 권역별 개발구상 ·················· ··············· ·· 8 . ·················· ··············· · 28 ················· ················ · · · < 참고문헌>·································· ······ 5 ································· ······ 38 ································· ······ · < 부록 1: 지역주민 설문조사서>··························· 32 ··························· 6 ··························· < 부록 2: 내국인 관광객 설문조사서>························38 ························ 6 ······················· < 부록 3: 전문가 설문조사서>·····························7 ···························· 34 ···························· < 부록 4: 지역주민 의견수렴 결과>························· 30 ························· 8 ························· < 부록 5: 전문가포럼 개최결과>··························· 42 ··························· 1 ··························· < 부록 6: 지속가능한 관광지표 예시>························40 ························ 2 ······················· -i v-
  7. 7. 표목차 < Ⅱ-> 고령인구 연도별 비율 ···· ·········· ·········· ···· 6 표 1 ··· ·········· ··········· ···· ··· ·········· ·········· ····· · · · < Ⅱ-> 힐링산업의 영역 ································ 8 표 2 ································ ································ < Ⅱ-> 선진국 소비자의 가치 인식 변화 ················ ······· 표 3 ················ ······ 8 ··············· ······· · < Ⅱ-> 세계 인바운드 규모 ······························7 표 4 ····························· 1 ····························· < Ⅱ-> 세계 관광시장 성장률 전망 ························· 1 표 5 ························· 9 ························· < Ⅱ-> 주요국 중국인 방문 추이 ···························0 표 6 ·························· 2 ·························· < Ⅱ-> 주요국 일본인 방문 추이 ···························3 표 7 ·························· 2 ·························· < Ⅱ-> 연도별 외래관광객 및 관광수입 ······ ·················4 표 8 ····· ················· 2 ····· ················· · < Ⅱ-> 국민 국내관광 추세 ······························4 표 9 ····························· 2 ····························· < Ⅱ-0 표 1>국민 국내관광 방문지 활동 ························2 ························ 5 ······················· < Ⅱ-1 표 1>제주지역 목적별 내국인 관광객 추이 ···················2 ··················· 6 ·················· < Ⅱ-2 표 1>제주방문 외국인 국적별 내도 실태 현황 ·· ···············2 ·· ···············8 ·· ·············· · < Ⅱ-3 표 1>방한 중국인 관광객 수 중 제주방문 비율 ·················9 ················ 2 ················ < Ⅱ-4 표 1>방한 일본인 관광객 수 중 제주방문 비율 ·················0 ················ 3 ················ < Ⅱ-5 표 1>제주도 지역개발 계획의 추진과정 및 연도별 주요 내용 ········ 3 ········ 3 ········ < Ⅱ-6 표 1>관광개발사업 현황 ······ ············ ···········7 ······ ··········· ··········· 3 ····· ············ ··········· · · < Ⅱ-7 표 1>일부 준공· 운영중인 관광개발사업 현황 ················· 8 ················ 3 ················ < Ⅱ-8 표 1>공사중· 공사지연· 사업승인 관광개발사업 현황 ·············· 3 ·············· 9 ·············· < Ⅱ-9 표 1>절차이행중인 개발사업 현황 ························4 ························ 0 ······················· < Ⅱ-0 표 2>운영중인 관광개발사업장 고용 실적(03 6 21년 월말 기준)········4 ········ 1 ········ < Ⅱ-1 표 2>투자진흥지구 현황(03 7 21년 월말 기준)··················4 ·················· 2 ·················· < Ⅱ-2 표 2>외국투자유치 현황( 3 3 ‘ . 월말 기준)···················· 3 1 ····················4 ··················· < Ⅱ-3 표 2>제주지역 숙박시설 운영 현황 ····· ········· ·········4 ····· ········· ·········4 ···· ·········· ········ · · < Ⅱ-4 표 2>제주도내 특1 등급 호텔 이용현황 ······················7 ····················· 4 ····················· < Ⅱ-5 표 2>제주도내 관광숙박업 객실 이용률 현황 ·················· 7 ················· 4 ················· < Ⅱ-6 표 2>캠핑장 현황 ··································8 ································· 4 ································· -v-
  8. 8. < Ⅱ-7 표 2>관광숙박시설 승인신청 현황 ························4 ························ 9 ······················· < Ⅱ-8 표 2>연도별 관광숙박시설 준공현황 ··· ····················9 ··· ··················· 4 ·· ···················· · < Ⅱ-9 표 2>전문휴양업 연도별 지정 현황 ····· ········· ·········5 ····· ········· ·········0 ···· ·········· ········ · · < Ⅱ-0 표 3>사립 박물관/ 미술관/ 전시관/ 식물원 연도별 지정 현황 ········· 5 ········· 0 ········· < Ⅱ-1 표 3>공공 박물관/ 미술관 연도별 지정 현황 ·················· 5 ·················· 0 ·················· < Ⅱ-2 표 3>외국인 전용 관광기념품 판매업 현황( 읍면동별)·············2 ············ 5 ············ < Ⅱ-3 표 3>제주국제자유도시개발센터 면세점 운영 현황 ··············· 2 ·············· 5 ·············· < Ⅱ-4 표 3>내국인 면세점 이용현황 및 구매 실적 ·················· 5 ·················· 3 ·················· < Ⅱ-5 표 3>제주지역 보세판매장 현황 ························· 5 ························· 3 ························· < Ⅱ-6 표 3>제주지역 우수쇼핑 인증업소 현황 ·····················5 ····················· 4 ···················· < Ⅱ-7 표 3>연도별 골프장 이용객 추이 ························· 5 ························ 5 ························ < Ⅱ-8 표 3>승마장 현황(02 1월 말 기준)···················· 5 21년 2 ····················· 6 ···················· < Ⅱ-9 표 3>제주특별자치도내 자전거 대여 및 판매점 현황 ············· 5 ············· 7 ············· < Ⅱ-0 표 4>공공 역사· 문화 관광지 분류 ························ 5 ························ 9 ························ < Ⅱ-1 표 4>공공 자연· 휴양 관광지 분류 ························ 6 ························ 0 ························ < Ⅱ-2 표 4>민간 역사· 문화 관광지 분류 ························ 6 ························ 1 ························ < Ⅱ-3 표 4>민간 자연· 휴양 관광지 분류 ························ 6 ························ 2 ························ < Ⅱ-4 표 4>복합형 민간 공공 관광지 분류 ··· ····················2 ··· ··················· 6 ·· ···················· · < Ⅱ-5 표 4>카지노업체 입장객 수 및 매출액 현황 ·················· 6 ·················· 3 ·················· < Ⅱ-6 표 4>연도별 세계자연유산, 지질공원 탐방객 현황 ···············6 ··············· 4 ·············· < Ⅱ-7 표 4>농어촌 관광 및 휴양자원 개발사업 연도별 지정 현황 ·········· 5 ········· 6 ········· < Ⅱ-8 표 4>농어촌 관광 및 휴양자원 개발사업 지역별 현황 ············· 5 ············ 6 ············ < Ⅱ-9 표 4>녹색농촌체험마을 사업 현황( 2 1년)··················6 ‘ ~ 3 ·················· 6 0 ·················· < Ⅱ-0 표 5>전통테마마을 사업 현황 ···························7 ·························· 6 ·························· < Ⅱ-1 표 5>녹색농촌체험마을 방문객 및 소득액 ···················· 7 ··················· 6 ··················· < Ⅱ-2 표 5>농어촌관광휴양단지 지정현황 ····· ········· ·········6 ····· ········· ·········8 ···· ·········· ········ · · < Ⅱ-3 표 5>제주지역 어촌체험마을 운영 현황 ·····················6 ····················· 9 ···················· < Ⅱ-4 표 5>마을권역( 농촌마을) 종합정비 사업 현황 ( 5 1년)············9 ‘ ~ 3 ············6 0 ··········· < Ⅱ-5 표 5>자연생태 우수마을 지정 현황 ····· ········· ·········7 ····· ········· ·········0 ···· ·········· ········ · · -v i
  9. 9. < Ⅱ-6 표 5>자연생태복원우수마을 ···························· 1 ···························· ··························· 7 < Ⅱ-7 표 5>올레길 코스별 탐방객 현황 ························· 2 ························ 7 ························ < Ⅱ-8 표 5>국토해양부 선정 해안길 ···························3 ·························· 7 ·························· < Ⅱ-9 표 5>천주교 성지순례길 코스 ···························4 ·························· 7 ·························· < Ⅱ-0 표 6>기독교 성지순례길 코스 ··························7 ·························· 4 ························· < Ⅱ-1 표 6>불교 성지순례길 코스 ···························· 5 ···························· ··························· 7 < Ⅱ-2 표 6>추사 유배길 코스 ······························ 7 ······························ 5 ······························ < Ⅱ-3 표 6>자연휴양림 현황 ·······························7 ·······························7 ······························ < Ⅱ-4 표 6>자연휴양림 이용객 수 및 수입액 현황 ·················· 7 ·················· 7 ·················· < Ⅱ-5 표 6>한라산국립공원 탐방객 현황 ························7 ························ 9 ······················· < Ⅱ-6 표 6>사려니숲길 탐방객 현황 ···························0 ·························· 8 ·························· < Ⅱ-7 표 6>한라수목원 입장객 현황 ···························0 ·························· 8 ·························· < Ⅱ-8 표 6>제주특별자치도 습지보호지역( 환경부)및 람사르습지 현황 ·······8 ······· 1 ······ < Ⅱ-9 표 6>제주지역 해변 이용객 수 추이 ··· ····················2 ··· ··················· 8 ·· ···················· · < Ⅱ-0 표 7>제주지역 유어장 연도별 운영 실적 ···················· 8 ···················· 3 ···················· < Ⅱ-1 표 7>제주지역 마리나항만 개발 현황 ······················ 8 ······················ 4 ······················ < Ⅱ-2 표 7>낚시어선 이용객 수 및 수입 현황 ·····················8 ····················· 5 ···················· < Ⅱ-3 표 7>제주도 스쿠버 다이빙샵 현황 ····· ········· ·········8 ····· ········· ·········5 ···· ·········· ········ · · < Ⅱ-4 표 7>템플스테이 이용객 수 현황 ························· 6 ························ 8 ························ < Ⅱ-5 표 7>제주지역 음식특화거리 현황(02 말 기준)··············8 21년 ·············· 7 ·············· < Ⅱ-6 표 7>제주특별자치도 향토음식점 현황(03 4 기준)···········8 21년 월 ··········· 7 ··········· < Ⅱ-7 표 7>제주도내 공연장 현황 ···························· 8 ···························· ··························· 8 < Ⅱ-8 표 7>제주권 산업관광 시행 기업 리스트 ···················· 8 ···················· 9 ···················· < Ⅱ-9 표 7>제주지역 전통주 제조업체 운영현황(02 1월 기준)········ 8 21년 2 ········· 9 ········ < Ⅱ-0 표 8>제3 관광개발기본계획중 제주지역관광 주요 내용 ···········9 차 ···········6 ·········· < Ⅱ-1 표 8>제4 국토종합계획 수정계획 중 제주도 기본목표 및 발전방향 주요내용 ··9 차 ·· 9 · < Ⅱ-2 표 8>제1 관광진흥확대회의(03 7 1일) 주요 내용 ········ 11 차 21년 월 7 의 ········ 0 ········ < Ⅱ-3 표 8>제2 제주국제자유도시종합계획 관광부문 내용 ············13 차 ············ 0 ··········· < Ⅱ-4 05 제주광역도시계획 관광산업부문 주요내용 ············ 0 표 8>22년 ··········· 15 ··········· -vi i-
  10. 10. < Ⅱ-5 표 8>영국 ‘ SrtgcFa wokfrT ui 세부전략 ········· 1 A t e i rme r o o r m' a s ········ 11 ········ < Ⅱ-6 표 8>프랑스 ‘ SrtgcD s n t nFa c 21-00 A t ei et ai rne(0022)세부전략 ····· 1 a i o ···· 12 ···· < Ⅱ-7 표 8>자연자원의 보전부문 역할분담과 성과측정 내용 ············18 ············ 1 ··········· < Ⅱ-8 표 8>내국인 관광객 연도별 수요예측 전망 ·················· 10 ·················· 3 ·················· < Ⅲ-> 설문회수 현황 ································ 13 표 1 ································ 3 ································ < Ⅲ-> 지역별 관광개발의 경제적 영향 ······················ 15 표 2 ······················ 3 ······················ < Ⅲ-> 지역별 관광개발의 사회문화적 영향 ···················· 3 표 3 ··················· 18 ··················· < Ⅲ-> 지역별 관광개발의 환경적 영향 ······················ 10 표 4 ······················ 4 ······················ < Ⅲ-> 지역별 관광개발의 지지도 ························· 12 표 5 ························· 4 ························· < Ⅲ-> 지역별 마을발전사업에 대한 관심도 ···················· 4 표 6 ··················· 13 ··················· < Ⅲ-> 제주시 지역별 대표 시설자원, 표 7 자연자원, 문화자원 ····· ······ 14 ····· ······ 4 ···· ······· · < Ⅲ-> 서귀포시 대표 시설자원, 표 8 자연자원, 문화자원 ··············· 4 ·············· 15 ·············· < Ⅲ-> 제주시 지역의 발전가능성이 높은 관광자원 ··············· 16 표 9 ··············· 4 ··············· < Ⅲ-0 표 1>서귀포시 지역의 발전가능성이 높은 관광자원 ············· 17 ············· 4 ············· < Ⅲ-1 표 1>설문응답자( 관광객) 인구통계학적 특성 ················ 10 의 ················ 5 ················ < Ⅲ-2 표 1>설문응답자( 관광객) 여행 특성 ····················· 11 의 ····················· 5 ····················· < Ⅲ-3 표 1>관광지 선택속성시 우선되는 중요요인 ·················· 5 ················· 11 ················· < Ⅲ-4 표 1>평소 선호하는 관광활동· 관광경험 ········ ········ ····12 ······· ········· ···· 5 ······· ········· ··· · · < Ⅲ-5 표 1>제주 관광경험에 대한 느낌 ························13 ························ 5 ······················· < Ⅲ-6 표 1>제주관광 만족도 ······························ 14 ······························ 5 ······························ < Ⅲ-7 표 1>친환경 관광에 대한 인식 ························· 15 ························· 5 ························· < Ⅲ-8 표 1>친환경 휴가여행 경제적 비용( 여행경비)지불의향 ··········· 16 ··········· 5 ··········· < Ⅲ-9 표 1>현재 관광지( 관광단지)개발 정도와 향후 추가 개발 필요성 ······ 6 ····· 12 ····· < Ⅲ-0 표 2>지속가능한 관광을 실천하기 위한 정책의 중요도와 도입 필요성 ··· 7 ·· 10 ·· < Ⅲ-1 표 2>제주지역 관광개발의 S T WO 분석 행렬 ··················17 ·················· 7 ················· < Ⅳ-> 기존 계획상의 제주지역 관광개발 비전 및 전략 표 1 ······· ···· 19 ······· ···· 7 ······ ····· · < Ⅴ-> 제주지역 절· 표 1 상대보전지역 변경( ···················· 16 안)···················· 8 ···················· < Ⅴ-> 제주지역 관리보전지역 변경( ······················16 표 2 안)······················ 8 ····················· < Ⅴ-> 사전입지제도 대상 구역 ··························· 8 표 3 ·························· 17 ·························· -vi i i
  11. 11. < Ⅴ-> 환경부와 제주특별자치도의 환경기준 비교 ··············· 18 표 4 ··············· 8 ··············· < Ⅴ-> 난개발 감시대상 환경훼손 ························· 15 표 5 ························· 9 ························· < Ⅴ-> 환경분야별 평가지표와 기준 ························16 표 6 ························ 9 ······················· < Ⅴ-> 가칭 ‘ 표 7 지속가능관광발전’ 조례의 내용 예시 ······· ········· 0 ······ ········· 26 ······ ········· · < Ⅴ-> ‘ 표 8 지속가능관광발전위원회’ 구성· 운용 내용 예시 ············· 28 ············· 0 ············· < Ⅴ->관광개발사업 승인과정에서의 사전 심의를 강화하기 위한 평가지표 예시 · 29 표 9 · 0 · < Ⅴ-0 표 1>지속가능한 관광지표 개발과 활용을 위한 핵심 단계와 절차 ····· 22 ····· 1 ····· < Ⅴ-1 표 1>김만덕 기념사업 추진 현황 ························28 ························ 1 ······················· < Ⅴ-2 표 1>현직 해녀 수(02 2 3. 21. . 1 기준)····················· 20 1 ······················ 2 ····················· < Ⅴ-3 표 1>제주지역 돌담형 불턱 현황 ························23 ························ 2 ······················· < Ⅴ-4 표 1>국내 산업관광 운영기업 현황 ············ ··········· 2 ············ ·········· 24 ··········· ··········· · < Ⅴ-5 표 1>제주지역 산업관광 육성 지원방안 ···················· 24 ···················· 2 ···················· < Ⅴ-6 표 1>제주지역 전통주 제조업체 현황 ······················ 2 ····················· 27 ····················· < Ⅴ-7 표 1>무슬림 관광객 유치를 위한 전략 ·····················20 ····················· 3 ···················· < Ⅴ-8 표 1>웨딩상품 컨소시엄 인증사업 추진현황( 컨소시엄 선정업체 및 인증상품)· 21 ·· 3 · < Ⅴ-9 표 1>제주지역 웨딩관광 육성방안 ········· ·········· ····22 ········ ·········· ····· 3 ········ ·········· ···· · · < Ⅴ-0 표 2>힐링 프로그램 예시 ··············· ············· 24 ·············· ·············· 3 ·············· ·············· · < Ⅴ-1 표 2>지역간, 마을간 연계· 협력사업 지원조직의 주요 역할 예시 ······ 22 ······ 4 ······ < Ⅴ-2 표 2>제주관광진흥기금 운용 현황 ········· ·········· ····23 ········ ·········· ····· 4 ········ ·········· ···· · · < Ⅴ-3 표 2>관광지 재생의 내용적 범위 및 방법( ·················25 안)················· 4 ················ < Ⅴ-4 표 2>제주지역 호스텔업 현황 ··························28 ·························· 4 ························· < Ⅴ-5 표 2>제주특별자치도 관광안내소 운영 현황 ·················· 5 ················· 22 ················· < Ⅴ-6 표 2>투자진흥지구 제도 개선 방안 ············ ··········· 6 ············ ·········· 25 ··········· ··········· · < Ⅴ-7 표 2>농어촌 관광휴양사업의 종류 및 규모 기준 ··············· 26 ··············· 6 ··············· < Ⅴ-8 표 2>관광개발사업 시설유형 분류 ········· ·········· ····28 ········ ·········· ····· 6 ········ ·········· ···· · · < Ⅴ-9 표 2>휴양콘도미니엄업 운영중 또는 조성예정인 관광개발사업 ·······29 ······· 6 ······ < Ⅴ-0 표 3>골프장 운영중 또는 조성예정인 관광개발사업 ············· 20 ············· 7 ············· < Ⅴ-1 표 3>관광개발사업관련 법적 추진 근거 ···················· 21 ···················· 7 ···················· < Ⅴ-2 표 3>관광개발사업 사업기간 ··························· 7 ·························· 21 ·························· -i x-
  12. 12. < Ⅴ-3 표 3>관광개발사업 승인후 착공기간 분석 ···················22 ··················· 7 ·················· < Ⅴ-4 표 3>제주지역 시설자원 현황 ··························26 ·························· 7 ························· < Ⅴ-5 표 3>제주지역 자연자원 현황 ··························27 ·························· 7 ························· < Ⅴ-6 표 3>제주지역 인문자원 현황 ··························28 ·························· 7 ························· < Ⅴ-7 표 3>제주특별자치도 관광개발 권역 설정을 위한 행정권역 설정 ······ 7 ····· 29 ····· < Ⅴ-8 표 3>제주특별자치도 제주시 동지역 관광자원 분포 ············· 21 ············· 8 ············· < Ⅴ-9 표 3>제주특별자치도 제주시 읍면지역 관광자원 분포 ············22 ············ 8 ··········· < Ⅴ-0 표 4>제주특별자치도 서귀포시 동지역 관광자원 분포 ············23 ············ 8 ··········· < Ⅴ-1 표 4>제주특별자치도 서귀포시 읍면지역 관광자원 분포 ···········24 ··········· 8 ·········· < Ⅴ-2 표 4>제주특별자치도 행정별 관광자원 분포 ·················· 8 ················· 25 ················· < Ⅴ-3 표 4>제주지역 관광개발 권역 설정 ············ ··········· 8 ············ ·········· 26 ··········· ··········· · < Ⅴ-4 표 4>북부권역 관광자원의 주요 특징 ······················ 8 ····················· 29 ····················· < Ⅴ-5 표 4>시티투어 코스 개선( 안)····· ········ ········ ····22 ···· ········· ········ ···· 9 ···· ········ ········· ··· · · · < Ⅴ-6 표 4>시티투어 연계코스 예시 ··························24 ·························· 9 ························· < Ⅴ-7 표 4>원도심 도보관광탐방 코스( ······················· 9 안)······················ 27 ······················ < Ⅴ-8 표 4>국내 면세판매점 비교 ··························· 31 ··························· 0 ··························· < Ⅴ-9 표 4>동부권역 관광자원 특성분석 ········· ·········· ····34 ········ ·········· ····· 0 ········ ·········· ···· · · < Ⅴ-0 표 5>삼다문화 테마코스( ···························37 안)··························· 0 ·························· < Ⅴ-1 표 5>삼다축제( ·································0 안)································ 39 ································ < Ⅴ-2 표 5>제주특별자치도 자전거이용 활성화에 관한 조례 ············35 ············ 1 ··········· < Ⅴ-3 표 5>남동부권역 관광자원 특성 분석 ······················ 1 ····················· 39 ····················· < Ⅴ-4 표 5>관광승마장 정의 및 유형( ······················· 35 안)······················· 2 ······················· < Ⅴ-5 표 5>남서부권역 관광자원의 주요 특징 ···················· 30 ···················· 3 ···················· < Ⅴ-6 가칭)민군복합형관광미항 크루즈산업특구의 개발 방향 ········ 3 표 5>( ······· 38 ······· < Ⅴ-7 표 5>서부권역 관광자원 특성분석 ········· ·········· ····32 ········ ·········· ····· 4 ········ ·········· ···· · · < Ⅴ-8 표 5>한라산권역 특성분석 ···························· 5 ···························· 1 ··························· 3 -x-
  13. 13. 그림목차 [ 그림 Ⅰ-]본 연구의 접근 체계 ····························· 5 1 ····························· ····························· [ 그림 Ⅱ-]세계 인바운드 규모와 성장률 ························8 1 ······················· 1 ······················· [ 그림 Ⅱ-]중국 아웃바운드 규모와 성장률 ······················ 1 2 ······················ 9 ······················ [ 그림 Ⅱ-]중국 아웃바운드 지출규모와 성장률 ···················· 0 3 ··················· 2 ··················· [ 그림 Ⅱ-]일본 아웃바운드 규모 및 성장률 ······················ 1 4 ····················· 2 ····················· [ 그림 Ⅱ-]일본 아웃바운드 지출액 규모 및 성장률 ················· 2 5 ················· 2 ················· [ 그림 Ⅱ-]제주지역 내국인 관광객 수 추이 ······················ 6 6 ····················· 2 ····················· [ 그림 Ⅱ-]숙박시설 조성 추이 ····························· 4 7 ····························· 6 ····························· [ 그림 Ⅱ-]숙박시설 객실 수 추이 ··························· 4 8 ··························· 6 ··························· [ 그림 Ⅱ-]외국인 전용 관광기념품판매업 연도별 조성 추이 ············ 5 9 ············ 1 ············ [ 그림 Ⅱ-0 1]올레길 코스 현황 ·········· ····················2 ·········· ··················· 7 ········· ···················· · [ 그림 Ⅱ-1 1]자연휴양림 이용객 수 및 수입액 현황 ··················7 ··················8 ················· [ 그림 Ⅱ-2 1]제주관광권의 공간적 특성화 전략 ···················· 9 ···················· 6 ···················· [ 그림 Ⅱ-3 1]제3 관광개발기본계획상의 광역관광권 ················· 7 차 ················ 9 ················ [ 그림 Ⅱ-4 1]대한민국정부(01, 21) 「제4 국토종합계획 수정계획(0122) ···9 차 21-00」 ··· 8 ·· [ 그림 Ⅱ-5 1]제주특별자치도 관광진흥계획의 목표, 추진전략 ············12 ············ 0 ··········· [ 그림 Ⅱ-6 1]동해안권 광역관광개발계획 종합구상도 ················· 0 ················ 17 ················ [ 그림 Ⅱ-7 1]서해안권 광역관광개발계획 종합구상도 ················· 0 ················ 19 ················ [ 그림 Ⅱ-8 1]관광경쟁력 지수 범주 ··························· 1 ·························· 14 ·························· [ 그림 Ⅱ-9 1]캥거루 섬에서의 T OMM 과정 ······················13 ······················ 2 ····················· [ 그림 Ⅱ-0 2]제주특별자치도 전체 관광객 수 추세(9021)···········17 16-02 ··········· 2 ·········· [ 그림 Ⅱ-1 2]제주 방문 내국인 관광객 수 추세(9021)······· ······18 19-02 ······· ······ 2 ······· ······ · [ 그림 Ⅱ-2 2]제주 방문 외국인 관광객 수 추세(9021)······· ······19 19-02 ······· ······ 2 ······· ······ · [ 그림 Ⅲ-]관광개발의 경제적 영향 ··························14 1 ·························· 3 ························· [ 그림 Ⅲ-]관광개발의 사회문화적 영향 ······················· 3 2 ·······················16 ······················ -x i
  14. 14. [ 그림 Ⅲ-]관광개발의 환경적 영향 ··························19 3 ·························· 3 ························· [ 그림 Ⅲ-]관광개발의 지지도 ····························· 11 4 ····························· 4 ····························· [ 그림 Ⅲ-]마을발전사업에 대한 관심도 ························ 4 5 ······················· 13 ······················· [ 그림 Ⅲ-]평소 선호하는 관광활동․관광경험 ···················· 5 6 ··················· 12 ··················· [ 그림 Ⅲ-]선보전, 7 후개발 원칙의 관광개발에의 적용여부 ·············18 ············· 5 ············ [ 그림 Ⅲ-]제주 환경총량 고려 제주지역의 관광개발 수준 ········· ···· 5 8 ········· ··· 18 ········ ···· · [ 그림 Ⅲ-]제주지역 관광개발의 주요 성과 ······················ 5 9 ····················· 19 ····················· [ 그림 Ⅲ-0 1]제주지역 관광개발의 문제점 ·······················10 ······················· 6 ······················ [ 그림 Ⅲ-1 1]대규모 리조트 조성사업의 난개발 유발 여부 ············· 13 ············· 6 ············· [ 그림 Ⅲ-2 1]난개발의 주요 요인 ···························· 6 ···························· 3 ··························· 1 [ 그림 Ⅲ-3 1]난개발 방지를 위한 대책 ·· ········· ········· ····14 · ·········· ········· ···· 6 · ········· ········· ···· · · · [ 그림 Ⅲ-4 1]관광개발 사업에 대한 국내외 자본 투자 유치의 지속적 필요성 ··· 6 ·· 15 ·· [ 그림 Ⅲ-5 1]국내외 자본 투자유치가 필요한 분야 ··················15 ·················· 6 ················· [ 그림 Ⅲ-6 1]국내외 자본 투자유치가 필요한 시설 ··················16 ·················· 6 ················· [ 그림 Ⅲ-7 1]관광개발 목표의 주안점 ························· 17 ························· 6 ························· [ 그림 Ⅲ-8 1]향후 제주도의 최우선 관광개발 순위 ··················17 ·················· 6 ················· [ 그림 Ⅲ-9 1]지속가능한 관광의 개념과 원칙의 실천 ················· 6 ················ 18 ················ [ 그림 Ⅲ-0 2]지속가능한 관광의 개념과 원칙이 실천되고 있지 않은 주요 원인 · 19 · 6 · [ 그림 Ⅳ-]계획의 비전, 1 미션, 목표, 추진전략 ····················13 ···················· 8 ··················· [ 그림 Ⅴ-]제주도 중산간지역 관리 목표 및 기본 방향 ··············· 8 1 ·············· 18 ·············· [ 그림 Ⅴ-]오스틴과 몽고메리 카운티 성장관리계획도 ··············· 12 2 ··············· 9 ··············· [ 그림 Ⅴ-]제주지역 숙박시설 수급분석을 위한 수행체계( ··········· 23 3 안)··········· 0 ··········· [ 그림 Ⅴ-]스위스 오솔길 프로젝트 사례 ·······················26 4 ······················· 2 ······················ [ 그림 Ⅴ-]중국 요트 수입추이(01 21년)···················· 27 5 20~ 02 ····················· 3 ···················· [ 그림 Ⅴ-]일과1 노천수영장: 6 리 배수가 원활하지 않아 오염된 상태 ······· 29 ······· 3 ······· [ 그림 Ⅴ-]동일1 염전밭 : 7 리 태풍으로 인해 염전밭을 사용하지 못하여 방치된 상태 ·· 20 ·· 4 ·· [ 그림 Ⅴ-]제주특별자치도 관광개발 권역 설정 과정 ················24 8 ················ 7 ··············· [ 그림 Ⅴ-]제주 관광개발 권역 분포도 ················· ·······27 9 ················ ········ 8 ················ ······· · -xi i-
  15. 15. [ 그림 Ⅴ-0 1]시티투어 개선( ····························· 9 안)····························· 3 ···························· 2 [ 그림 Ⅴ-1 1]시티투어 패스 활용사례 ························· 23 ························· 9 ························· [ 그림 Ⅴ-2 1]단양다누리센터 통합정보센터와 시외버스터미널 구축 사례 ····· 25 ····· 9 ····· [ 그림 Ⅴ-3 1]스트리트퍼니처 예시 ··························· 28 ··························· 9 ··························· [ 그림 Ⅴ-4 1]강남 U Sre -t t미디어폴 설치 사례 ···················· 0 e ··················· 33 ··················· [ 그림 Ⅴ-5 1]삼다맵과 삼다북 사례 ··························· 0 ·························· 38 ·························· [ 그림 Ⅴ-6 1]유네스코 세계자연유산 생태탐방코스( ················ 1 안)··············· 32 ··············· [ 그림 Ⅴ-7 1]세계자연유산 자전거 여행코스와 자전거 터미널( ········· 34 안)········· 1 ········· [ 그림 Ⅴ-8 1]자전거대여터미널과 자전거 도우미( ·················35 예)················· 1 ················ [ 그림 Ⅴ-9 1]제주 윈드서핑과 카이트보딩 대회, 제주 종달리 카이트보딩 ·····38 ····· 1 ···· [ 그림 Ⅴ-0 2]오감, 생물권보전 생태이야기 코스( ················· 32 안)················· 2 ················· [ 그림 Ⅴ-1 2]감귤올레길( ······························· 2 안)······························· 8 ······························ 3 [ 그림 Ⅴ-2 2]광역경제권 기술개발인력지원 개요 ···················34 ··················· 3 ·················· [ 그림 Ⅴ-3 2]MI E C 통합정보 시스템 구상( ····················· 35 안)····················· 3 ····················· [ 그림 Ⅴ-4 2]MI E 테마파티 국외사례 ························· 3 C ························ 36 ························ [ 그림 Ⅴ-5 2]관광 자매결연사업( ······· ············· ······ 4 안)······ ·············· ······ 6 ······ ·············· ····· 3 · · [ 그림 Ⅴ-6 2]금악리 종합레저스포츠 조성사업 ···················· 37 ···················· 4 ···················· [ 그림 Ⅴ-7 2]문화관광자원화 방안 ··························· 39 ··························· 4 ··························· [ 그림 Ⅴ-8 2]서부권역 문화타임캡슐 코스 맵( ···················30 안)··················· 5 ·················· [ 그림 Ⅴ-9 2]어리목과 영실 탐방로 ··························· 5 ·························· 32 ·························· [ 그림 Ⅴ-0 3]성판악과 관음사 탐방로 ························· 32 ························· 5 ························· [ 그림 Ⅴ-1 3]돈내코와 어승생악 탐방로 ················ ········32 ··············· ········· 5 ··············· ········ · [ 그림 Ⅴ-2 3]석굴암 탐방로 ······························· 5 ······························· 2 ······························ 3 [ 그림 Ⅴ-3 3]차도에 주차된 성판악 탐방객 차량 ···················34 ··················· 5 ·················· -xi i i
  16. 16. 제1절 계획의 배경과 목적 제1 계획의 개요 장 제1 계획의 배경과 목적 절 1 계획의 배경 . ○ 제주관광개발의 역사를 살펴보면, 90 17년대 중문관광단지 개발사업이 시작된 이 후로, 특정지역 제주도종합개발계획( 8년) 1 5 에서 관광개발의 핵심적 사업내용으로 9 관광단지· 관광지구의 개발이 추진된 이후 제주지역에서는 각종 관광개발사업이 지속적으로 추진되어 왔음. -3 관광단지·0 관광지구 개발과 해제(08 ,제주국제자유도시 추진( 0 개 2개 20년) 22 0 년) 으로 인한 신규 관광지 개발사업, 그리고 개별 관광시설( 박물관, 미술관,공 연장, 펜션 등) 등이 지속적으로 조성되어 왔음. -특히, 제주 올레길은 20년 9 첫 코스를 개장한 이래 전도에 코스가 개장되 07 월 었으며, 전국적인 도보관광의 붐을 일으켰음. ○ 20년 7 제주특별자치도 출범 이후 외국투자자본에 의한 관광개발사업이 본 06 월 격화되고 있으며, 00 이후에는 중국인 관광객의 폭발적인 증가세에 발맞추어 21년 중국 자본에 의한 관광개발사업도 가속화되고 있는 상황임. -일부 대규모 리조트 조성사업이 중산간지역에 입지함에 따라 중산간지역에 대한 자연환경 훼손 우려 등으로 인한 난개발 발생 가능성이 제기되고 있어 이에 대한 대처방안 마련이 필요한 상황임. ○ 또한,관광불편 해소와 전략 관광산업 육성을 통해 21년까지 관광수입 20 07 4억 달러, 외래관광객 1 0만명 유치를 목표로 하고 있는 박근혜 정부의 관광정책과 ,0 6 연계하여 관광개발사업 방향을 새롭게 정립할 필요성이 있음. ○ 21년 제주를 방문한 국내· 관광객이 1 0만명을 돌파할 것으로 전망됨에 따라 03 외 ,0 0 지속적으로 증가하는 국내· 관광객들의 관광욕구에 맞는 맞춤형 관광개발사업과 외 대내외 관광환경 변화에 따른 관광개발의 방향을 새롭게 정립할 필요성이 대두됨. -1-
  17. 17. 제1장 계획의 개요 2 계획의 목적 . ○ 본 계획의 목적은 관광객 1 천만 시대를 맞이하여 제주지역의 새로운 관광개발 방향 설정,제2 제주국제자유도시종합계획 중 관광개발계획의 내용 보완,박 차 근혜 정부의 관광정책과 연계방안 마련, 지역밀착형 관광개발 강화 등임. -첫째, 관광객 1 천만 시대 대비 및 외국인 관광객 급증 등 관광여건 변화에 따른 관광개발의 방향을 설정하고, 친환경 관광개발 및 난개발 방지 등을 위한 관광 산업차원에서의 제도적 개선방안을 마련하기 위함. -둘째,제2 제주국제자유도시종합계획중 관광개발계획의 내용을 보완하기 위 차 함. 차 제주국제자유도시종합계획에서는 1대 전략사업중 관광관련사업으로 제2 2 ‘ 랜드마크적 복합리조트’개발,‘ 뷰티케어 빌리지’조성이 제시되어 있으며,농 어촌 관광개발사업 등 지역주민 주도형 관광개발사업에 대한 내용 제시는 미 흡하여 이를 보완하기 위함. -셋째, 박근혜 정부의 출범에 따른 중앙정부의 관광정책과 연계방안을 마련하고, 새정부의 국정과제 및 중앙부처( 문화체육관광부· 국토교통부 등) 관광정책과 의 연계한 제주지역의 관광개발 방향을 설정하기 위함. -넷째,지역밀착형 관광개발과 국내· 자본유치를 통한 관광개발을 조화롭게 외 추진하기 위한 관광개발 방향을 설정하기 위함. 제2 계획의 성격과 역할 절 1 계획의 성격 . ○ 비법정 계획 -본 계획은 제주특별자치도법,제주관광진흥조례 등에 의해 의무적으로 수립하는 법 정계획은 아니며, 비법정계획임. ○ 제2 제주국제자유도시종합계획중 관광개발계획의 내용을 보완하기 위한 보완계획 차 -‘ 제주특별자치도 설치 및 국제자유도시조성을 위한 특별법’제22 2조에 의한 종합계획 -2-
  18. 18. 제3절 계획의 범위 및 접근체계 수립 시 종합계획의 일부로 수립된 관광개발계획( 7조의4제주자치도 관광개발계 제11 획) 보완하고 실천방향을 수립하기 위함. 을 ○ 제주지역의 관광발전을 위한 중장기 전략계획 -제주지역의 관광발전 및 관광경쟁력 강화 등을 위해 지역밀착형 관광개발에 초점을 둔 중장기 전략계획임. 2 계획의 역할 . ○ 본 계획은 비법정 계획이지만, 향후 제2 제주국제자유도시종합계획 수정계획 수립시 차 관광개발계획부문의 방향을 설정하고, 관광개발사업을 보완하는데 역할을 할 수 있을 것임. ○ 제주지역의 중장기 관광개발 방향 설정 및 지역밀착형 관광개발을 하는데 역할을 할 수 있을 것임. 제3 계획의 범위 및 접근체계 절 1 계획의 범위 . 가. 시간적 범위 ○ 기준연도는 21년임.계획기간은 21년~22년까지이며,제2 제주국제자유 02 04 01 차 도시 종합계획 기간임. 나. 공간적 범위 ○ 제주특별자치도 전 지역이며, 마라도, 가파도, 우도 등 부속도서는 제외함. 부속도서의 경우 도서개발 촉진법에 따라 각종 개발사업이 추진되고 있음. -3-
  19. 19. 제1장 계획의 개요 다. 내용적 범위 ○ 관광개발 여건 및 동향 분석, 관광개발 비전 및 전략 수립, 공간체계 구상 및 개 발구상,관광자원 개발,관광시설 보완,관광지 연계 등 세부 전략별 관광개발 계획을 수립함. ○ 제2 제주국제자유도시종합계획중 전략사업부문, 차 관광산업부문, 체육· 스포츠부문 등에 다양한 관광개발사업이 제시되어 있으며,본 계획에서는 종합계획에서 제 시된 사업에 대해서는 내용을 다루지 않음. -4-
  20. 20. 제3절 계획의 범위 및 접근체계 2 계획의 접근체계 . [ 그림 Ⅰ-] 연구의 접근체계 1본 -5-
  21. 21. 제2장 관광환경 여건분석 및 전망 제2 관광환경 여건분석 및 전망 장 제1 국내․외 관광환경 분석 및 전망 절 1 일반환경 변화 및 전망 . 가. 사회적 환경 변화 1 )인구구조 ○ 우리나라는 22년 전후로 절대 인구수는 감소하고,출산율 저하 및 평균수명 00 연장으로 인해 초고령사회로 진입이 예상되며,향후 25년에는 세계 인구 중 00 1 ) 6세 이상 비율이 1. 8세 이상 비율이 4 %에 이를 것으로 예측됨. 5 6 %, 0 2 . 3 < Ⅱ->고령인구 연도별 비율 표 1 시도별 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 서울특별시 6.36 6.78 7.19 7.67 8.29 8.73 9.17 9.72 10.19 10.84 부산광역시 7.27 7.8 8.32 8.92 9.63 10.2 10.78 11.26 11.77 12.5 대구광역시 6.92 7.38 7.78 8.26 8.86 9.33 9.73 10.04 10.37 10.94 인천광역시 6.25 6.57 6.87 7.24 7.69 8.02 8.33 8.62 8.94 9.39 광주광역시 6.41 6.75 7.09 7.52 8.05 8.33 8.66 8.97 9.32 9.85 대전광역시 6.26 6.59 6.86 7.21 7.72 8.05 8.39 8.66 8.96 9.38 울산광역시 4.71 5.03 5.31 5.62 6.02 6.29 6.57 6.82 7.09 7.47 세종특별자치시 15.22 경기도 6.48 6.79 7.06 7.4 7.84 8.14 8.42 8.67 8.98 9.39 강원도 10.91 11.52 12.13 12.75 13.45 13.92 14.36 14.81 15.18 15.71 충청북도 10.41 10.93 11.33 11.77 12.36 12.67 12.97 13.2 13.4 13.7 충청남도 12.75 13.06 13.34 13.74 14.31 14.55 14.78 14.87 14.99 15.27 전라북도 11.76 12.46 12.93 13.49 14.32 14.67 14.97 15.22 15.58 16.21 전라남도 14.11 14.88 15.58 16.31 17.23 17.63 17.97 18.29 18.61 19.19 경상북도 12.3 12.94 13.39 13.85 14.57 15.05 15.44 15.57 15.72 16.21 경상남도 9.49 9.89 10.25 10.65 11.09 11.36 11.63 11.81 12.07 12.5 제주특별자치도 9.15 9.6 10.01 10.51 11.04 11.45 11.86 12.19 12.6 13.0 주) 고령인구비율 = (65세이상인구/전체인구)*100 자료 : 국가통계포털. 1 )문화체육관광부( 1) 2 1「제3 관광개발기본계획( 」, . 0 0 , 차 안) p 6. 2 -6-
  22. 22. 제1절 국내 ․ 외 관광환경 분석 및 전망 2 )사회구조 ○ 인구증가율의 감소에도 불구하고 높은 가구증가율은 가구당 가구원 수가 점차 감소하는 핵가족화를 의미함. ○ 여성의 사회활동 비율이 높아지면서 배우자의 자유와 자립을 존중하여 출산을 기피하는 부부중심의 딩크족과 독신가구 싱글족 확산이 예상됨. 여성의 경제적 능력이 강화되면서 능동적이고 적극적인 행동패턴을 가지며 특히 여행참가, 스 포츠,차면허 보유상태,외식,취미생활,패션 등의 부분에서 적극적이고 넓은 2 ) 행동반경을 가짐. ○ 어린이 인구 감소에 따라 어린이의 중요성이 점차 커져가고, 풍요롭고 소비지향 적인 사회분위기와 출산율 감소, 맞벌이 부부의 증가에 힘입어 어린이 관련 시 장이 급팽창할 것으로 예상됨. 3 )삶의 질 향상을 위한 소비가치 인식 증대 ○ 삶의 질 향상을 위한 소비가치가 증가하면서 양질의 엔터테인먼트· 문화콘텐츠 소비자가 증가하고, 사회적 지위 및 금전 수입에 연연하지 않고 느긋하게 삶을 즐 기려는 다운시프트족(o si)확산과 웰빙 및 로하스(O A ,환경친화적) d wnhf t LH S 를 3 ) 추구하는 소비자 가치의 이동이 특징적으로 나타남. 4 ) ○ 마음과 정신의 치유를 뜻하는 힐링이 새로운 사회· 문화 코드로 부상함. -힐링은 19년 언론매체를 통해 일본의 새로운 트렌드로 소개된 이래 20년대 97 00 후반부터 대중화됨. -선진국은 멘탈케어, 명상· 요가, 스파 등의 힐링 비즈니스가 지속성장하며 하나의 산업으로 정착됨. -한국에서도 힐링 트렌드가 활성화되고 다양한 상품과 접목하면서 힐링산업이 본격적으로 태동함.최근 스트레스 관리와 피부미용 효과를 겸비한 에스테틱 스파가 붐을 이루고, 대표적인 휴양관광상품인 템플스테이도 인기임. 2 )김향자 외( 0) 2 6「한반도의 미래와 관광」, 0 , 한국문화관광연구원, . . p6 3 3 )심원섭( 1) 2 2「미래 관광환경 변화 전망과 신관광정책 방향」, 0 , 한국문화관광연구원, . 3 p 5. 1 4 )이승철외 3 21)“ 인( 3 힐링을 힐링하다0 , 힐링열풍의 배경과 발전방향, ”삼성경제연구소, E I o ao C O n r tn제87 fm i 9호. -7-
  23. 23. 제2장 관광환경 여건분석 및 전망 < Ⅱ->힐링산업의 영역 표 2 힐링산업 구분 의료 ·멘탈케어 ·명상/요가 ·스파 ·휴양관광 주요 영역 ·정신약학, 정신질환 치료제, 안티스트레스 기기 소비재 ·힐링푸드, 힐링패션, 아로마화장품, 캠핑용품 서비스 ·예술치료, 멘토링, 심리치료여행, 라이프컨설팅 문화 ·힐링음악회, 힐링시네마, 강연 프로그램 자료 : 이승철외 3인(2013), “힐링을 힐링하다-힐링열풍의 배경과 발전방향-,” 삼성경제연구소, CEO Information 제897호, p.3. < Ⅱ->선진국 소비자의 가치 인식 변화 표 3 구분 중요성 증가 중요성 감소 미국 영국 독일 프랑스 건강 가격대비 가치 건강 건강 저축 건강 가격대비 가치 지역생산품 가격대비 가치 안정 평안 가격대비 가치 사치품 지위 밝은 색 사치품 종교 지위 사치품 종교 정신 사치품 종교 직업적 성공 이탈리아 스페인 일본 저축 건강 안정 저축 가격대비가치 안정 건강 저축 안정 사치품 종교 애국심 사치품 종교 애국심 사치품 직업적 성공 지위 자료 : 박현수외 3인(2013), “선진국 소비 트렌드와 글로벌 기업의 대응,” 삼성경제연구소, CEO Information 제888호, p.10. 나. 경제적 환경 변화 1 )중국 경제의 부상 ○ 중국은 인구 및 경제성장 속도가 급속도로 진행되고 있음.21년에 이미 미국 00 위주의 ‘ 팍스 아메리카 시대’ 끝나고 G 가 공생하는 차이메리카(hn + 가 2 C ia 6 ) A r a )시대가 도래하였다고 볼 수 있음. mei ) c5 ○ 향후 중국이 소비대국으로 전환하면서 내수시장,특히 중산층 시장이 급성장하 면서 로컬기업 성장의 든든한 버팀목으로 작용할 전망임. ○ 실질 구매력(P )기준, PP 연간 처분 가능 소득 6 2. 위안(9 3 만 달러) 만~ 2 만 0 0 만~. . 4 의 7 ) 중산층은 21년 전체 가구의 6%에서 22년 7%로 증가할 전망임. 02 8 02 6 5 )차이메리카는 중국(h a 미국(m ra 양국체제를 가리키는 신조어로,니얼퍼거슨(ilFr sn Ci) n과 A ec) i의 Na e uo)미국 l g 하버스대 교수가 자신의 저서인 ‘ 금융의 지배(h s n o m ny 에서 처음 사용했음. T ea et f oe) c ' 6 )국토연구원( 1) 2 0 「국토 대예측 연구( 」, p 3 4 0 , Ⅱ) p. - . 11 7 ao, . t l21) C i ' et hp rMc i e urr , o . )B r n D e a( 3 h a x cat. Kn yQ aey N . t .0 . n sn e s tl 3 -8-
  24. 24. 제1절 국내 ․ 외 관광환경 분석 및 전망 ) 2 )아세안(S A , A E N 동남아시아국가연합)경제의 부상8 ) ○ 아세안9경제는 글로벌 경기침체 속에서도 견고한 성장세를 지속함. 아세안경제는 20년대 중반에 아시아 외환위기 이전 수준으로 회복 하였고,이후 안정적인 00 성장세를 시현함. ○ 유로존 재정위기의 영향으로 세계 주요국들은 부진이 지속되고 있는 반면, 아세안 국가들은 경제성장률이 지속 상승함. -아세안 경제성장률 :4 %( 1년)→ 5 %(02 추정)→ 5 %(03 전망, . 21 6 0 . 21년 3 . 21년 5 A B D) ○ 21년에는 중국 임금의 2∼6%수준으로 포스트 차이나 생산거점지역,22년 05 0 0 00 1 억명의 중산층 인구, 00 3 22년 억명의 도시인구 등이 전망됨. 3 )저성장과 재정불안 등으로 소비기반이 지속적으로 위축 ○ 선진국은 저성장이 장기화되면서 22년까지도 대부분의 국가에서는 가구소득 00 위축과 중산층 감소 현상이 지속될 전망임. ○ 실질 가구소득 증가율은 21∼22년 중 연평균 0 5 02 00 . %에 그치고 남유럽 재정위 2 기국가들은 물론 미국과 일본, 프랑스 등에서도 중산층 비중이 점진적으로 감소하여 1 0 22년에는 현재 수준을 하회할 것으로 전망됨.) 00 -미국, 프랑스 등은 소득 양극화가 진행되고, 스페인, 이탈리아, 일본 등은 소득 분포가 하향 이동하는 등 변화 양상이 국가별로 상이함. 다. 기후·환경 변화 1 )기후변화 ○ 지구온난화로 인한 다양한 기후적 영향이 직· 간접적으로 관광 패턴과 목적지에 8 )삼성경제연구소, 「부상하는 아세안경제 재조명」, E I o ao, 8호, 03 . . C O n r tn 제83 21.1 fm i 23 9 97 역내 갈등 해소와 사회 및 경제 분야 협력을 위해 동남아 5 )16년 개국이 아세안을 창설하였고, 현재 1개 회 0 원국으로 확대. 선발 회원국은 인도네시아, 말레이시아, 필리핀, 싱가포르, 태국이며 이후 브루나이( 8년) 베 1 4 , 9 트남( 9년)라오스, 1 5 , 9 미얀마( 9년) 캄보디아( 9년) 5 1 7 , 9 1 9 등 개국이 추가로 가입 9 1) 0 박현수외 3 21)“ 인( 3 선진국 소비 트렌드와 글로벌 기업의 대응, 0 , ”삼성경제연구소, E I o ao C O n r tn제88 fm i 8호. -9-
  25. 25. 제2장 관광환경 여건분석 및 전망 중대한 변화를 초래할 것이 명백하므로 이를 대비하기 위한 관광정책의 최우선 과제가 될 전망임. ○ 세계 평균 기온은 지난 10 간( 0년∼20년)0 5 상승하였으며, 0년 16 9 05 .℃ 7 세계 평균 해수면은 16년 이후 매년 1 ㎜ 상승하여 20년에는 최고 5㎝까지 상승할 것 91 . 8 10 9 1 1 으로 전망됨.) ○ 기후변화가 대규모 지진, 해일 등의 재해로 나타나 생태계, 산업· 경제는 물론 생 활양식 전반에 광범위한 영향을 미칠 가능성이 큼. 따라서 기후변화에 적응하고 대응하는 전략 마련 필요성이 제기됨. 2 )자원위기 심화 ○ 전 세계적으로 에너지 효율성이 증대되고 있지만, 제한된 화석연료 매장량의 한계로 1 2 인해 신재생에너지원에 대한 관심이 증대되고 있음.) -특히, 중국은 지금까지 세계 에너지, 원자재, 곡물소비의 블랙홀 역할을 담당하였는 데, 향후 소득 증가로 인해 중국 중산층이 확대되어 에너지와 곡물 수요가 더욱 커 질 것임. -또한, 폭염 또는 이상저온 현상과 같은 기상 이변이 자주 발생하면서 에너지 수요가 큰 폭으로 상승하고, 기후변화로 인한 물 부족 우려가 커지면 물을 다량으로 사용 하는 농업과 자원개발 분야의 비용 상승 우려가 높음. 라. 기술환경 변화 1 )뉴 디지털 웨이브(e Dg a Wae시대 도래 N w it il v) ○ 과학기술 발달에 따른 I· T디지털 혁명으로 인해 경제활동에서 I· T디지털 기술의 비중이 확대되고 스피드와 유연성이 증가하는 뉴 디지털 웨이브( w Dgt Ne ii l a 1 3 Wae v) 시대가 도래 할 것임.) 1) 1 국토연구원( 1) 2 2「기후변화에 따른 국토취약성 분석과 적응방안0 . 국토민감성 분석과 향후 정책방향」. 1) 2 국토연구원( 1) 2 2「미래 국토발전 장기전망과 실천전략 연구( 」, . . 0 . Ⅰ) p 3 7 1) G 경제연구원( 1) 3L 2 2「중장기 미래트렌드와 향후 정책과제」. 0 , -1 0-
  26. 26. 제1절 국내 ․ 외 관광환경 분석 및 전망 ○ 초고속 교통수단의 발달로 인해 매개과정 없이 빠른 속도로 적재적소에 서비스를 제공하는 다이렉트 서비스(ic e i ) 최첨단 G S Dr tSr c 가 e ve P 기술을 기반으로 급부상할 1 4 전망임.) ○ 디지털 네이티브(it N te Dga av)세대는 개인화된 디지털 도구들과 소프트웨어, il i 소셜 네트워크 서비스(N ) S S,미디어를 이용해 일상 속에서 스마트워크와 스마트러닝을 병행할 것임.디지털화,초고속화,스마트워크 및 스마트러닝 확대로 인해 국민의 1 5 국토이용 범위는 시공간적으로 광역화될 전망임.) 2 차세대 인터넷 패러다임으로 사물을 연결하는 M2 Mah et ci ) 부상 ) M( ci oMah e n n이 ○ 유선인터넷( 컴퓨터를 연결) ,모바일( 사람을 연결) 이은 차세대 인터넷 패러다 에 1 1 7 임으로 사물을 연결하는 M2 Mahn oMahn) ) 부상함.) M( ciet cie 6이 - M은 인터넷에 연결된 사물들이 사람의 개입없이 능동적으로 정보를 주고받는 M2 사물지능 통신임. -기계나 설비의 모니터링 등에 한정됐던 M2 활용이 확대되는 추세. M 스마트 그리 드( ,U헬스( ,텔레매틱스( 전력) - 의료) 자동차) ,스마트물류( 유통)등 다양한 산업에서 활용됨. 최근에는 원산지 관리, 음식물쓰레기 종량제 수거 등 일상생활까지 확산됨. 8 3 )교통의 지능화·녹색화 진전1) ○ 교통의 지능화, 녹색화가 진전되면 대중교통 분담률이 증가하고 교통혼잡과 환 경오염이 완화되며, 이용자 중심의 교통서비스 공급이 강화될 것임. ○ 특히 고령인구, 장애인, 외국인 등 교통약자의 비중이 확대됨에 따라 이들을 고 려한 지능형 무장애 교통시설 및 통행보조시스템과 여성친화적 교통시설이 증 가할 것임. 초고속 지능형 교통시설의 증가는 교통서비스를 첨단 고급과 일반서 비스로 차별화시킬 것임. 1) 4 한국트렌드연구소( 1)「메가트렌드 인 코리아 21」. 21 0 , 02 1) 5 국토연구원( 1) 2 2「미래 국토발전 장기전망과 실천전략 연구( 」, . . 0 , Ⅰ) p 7 7 1)최근에는 M2 6 M과 사물인터넷( tnt fT i s I e e o h g) nr n 이라는 용어가 혼용되고 있지만, 표준화 등의 논의에서는 주로 M2 M이라는 명칭을 사용 1) 7 임태윤, 차세대 인터넷 패러다임, M, “ M2 ”삼성경제연구소, E I S R 경영 노트 제10 21.2. 9호, 03 . 82 1) 8 국토연구원( 0) 2 9「국토 대예측 연구( 」, . 8 0 , Ⅰ) p 3. 1 -1 1-
  27. 27. 제2장 관광환경 여건분석 및 전망 마. 정치환경 변화 1 )분권화 진전 ○ 19년대 이후 지방자치제 실시, 90 주민자치 요구 증대 등으로 지방 분권화가 진 전되고, 중앙정부의 권한이 점차 지방으로 이양되어 왔음. ○ 진정한 지방자치제도 정착을 위해 행정 및 정치적 분권을 넘어서 완전한 경제적 분권에 대한 요구가 늘어나고 있으며,중앙정부와 지자체의 역할 재정립도 예 상됨. 상향식 의사결정과정이 정착되면서 지역개발사업 추진이 활성화되고 관련 1 9 규제완화 요구도 늘어날 것임.) 0 2 )지역 간 경쟁적인 클러스터의 중요성 지속2) ○ 전 세계는 교통· 통신의 발달로 국가 간 지리적 차이를 좁히고 컴퓨터, 초고속 인터넷망의 보급으로 국가간의 장벽에 구애받지 않고 거대한 하나의 네트워크를 형성함. ○ 이러한 지리적 경제의 붕괴는 인접 국가,지역,도시간의 교류를 통한 협력의 관계를 중시하고 있으며, 협력 관계가 동종 또는 이종산업간의 경쟁적 클러스 터로 조성되고 있음. ○ 경쟁적 클러스터의 조성으로 타 국가 또는 지역과의 경쟁적 우위를 차지하려는 노 력들이 증가하고 있어, 국가 또는 지역 공동체내에서의 관계의 중요성이 부각됨. 2 관광분야 환경변화 및 과제 . 가. 국내외 관광시장 변화에 대응 1 )국내 관광시장 변화에 대한 대응 ○ 국민 소득증대와 주5 근무제 정착, 일 편리한 교통체계 등에 힘입어 여가패턴이 2 1 변화하면서 다양한 해양활동 및 체험 등에 대한 수요가 급증할 전망임.) 1) 9 국토연구원( 1) 2 2「미래 국토발전 장기전망과 실천전략 연구( 」, . . 0 , Ⅰ) p 6 6 2) 0 전라남도( 1) 2 2 「제5 전남권 관광개발계획( 1- 1) p 8 0 , 차 2 2 06 0 2 」, . . 1 2) 1 국토연구원( 1) 2 2「국토품격과 삶의 질 제고를 위한 섬자원 활용방안 연구」. 0 , -1 2-
  28. 28. 제1절 국내 ․ 외 관광환경 분석 및 전망 ○ 22년 우리나라 1 00 인당 국민 소득수준이 4 달러에 육박할 경우 절대적인 여가 만 지출액은 지금의 2 이상 증대될 것으로 예상되나, 배 소득양극화 심화 등은 ‘ 관광 양극화 현상’ 으로 전개될 가능성이 있음. 2 )국외 관광시장 변화에 대한 대응 ○ 중국은 22년 세계 4 수준의 아웃바운드 시장으로 성장하며, 00 위 성장률도 타 국 가의 3 배 수준을 보일 것으로 전망됨. ∼4 ○ 중국의 성장은 한국 관광시장 발전의 기회요인이며, 한국은 중국과 가장 인접한 국가로서, 중국의 송출량 증가는 곧 한국 방문 외래관광객 증가로 이어짐. 한편 으로 중국은 우리와 인바운드 시장 경쟁자이므로 상품이나 품질 면에서 비교우 2 2 위를 점하지 못한다면 경쟁에서 뒤쳐질 가능성이 있음.) 나. 사회구조 및 관광 소비문화의 변화에 대응 1 )신규 핵심 관광수요층의 등장 ○ 인구의 고령화로 인해 관광, 여행, 패션 등 라이프스타일에 변화가 나타나고 있 2 3 으며, 향후 실버계층의 활발한 여가활동 증대에 따른 시장 확대가 예상됨.) ○ 고등교육을 받은 여성이 늘어나면서, 여성의 경제활동 기회가 증가하여 관광 및 여가활동 의사결정 권한이 강화될 것으로 보임. 현재 방한 외국인 관광객중 여 성 관광객의 비중이 상당한 부분을 차지하고 있음. ○ 이들 집단은 웰빙, 헬스케어에 관심이 많은 세대로서 의료관광, 헬스관광, 크루 즈관광과 같은 새로운 관광 소비구조에 중추적인 역할을 담당할 것으로 예상됨. 4 2 )고부가가치 융복합형 관광상품의 촉진2) ○ 관광수요 다각화, 고급화 경향에 편승하여 20년대 들어서 확대되기 시작한 복 00 2) 2 문화체육관광부( 1) 2 1 「제3 관광개발기본계획( 」, . 1 0 , 차 안) p 0. 1 2) 3 문화체육관광부( 1) 2 1 「제3 관광개발기본계획( 」, . 0 0 , 차 안) p 6. 2 2) 4 문화체육관광부( 1) 2 1 「제3 관광개발기본계획( 」, . 0 0 , 차 안) p 3. 1 -1 3-
  29. 29. 제2장 관광환경 여건분석 및 전망 융합· 고부가가치 관광수요가 지속적으로 증대할 것으로 보이며 그 영역 또한 확대 될 것으로 예상됨. ○ MIE C 산업, 크루즈, 의료관광, 골프, 요트 등 부가가치가 높은 관광산업의 수요가 전 세계적으로 증가하고 있으며, 이러한 산업육성을 통해 관광수입 및 외래관광객 증대를 기대할 수 있음. 다. 기후·환경변화에 대응 1 )기후변화에 대응한 저탄소 녹색관광 전략 중요 ○ 지속가능성에 대한 국제적· 정책적 중요도가 확대되며, 기존 대량관광에 대한 반 2 5 작용과 환경보전에 대한 인식 증대에 기초한 신관광(e tui 이 부상함.) nw o r m) s -지구온난화 등 기후변화에 대응하여 탄소저감형 관광정책이 강조될 것으로 전 망됨. 2 )자연친화적 관광상품에 대한 수요 증가 6의 ○ 전 세계적으로 생태관광2) 수요는 점차 늘어나고 있으며, 특히 소득수준이 높은 선진국을 중심으로 친환경적 관광과 웰니스 문화가 확산되면서 향후 핵심 관광 2 7 산업으로 부상할 것으로 예상됨.) ○ 생태관광에 대한 인식은 지역친화적 관광문화로 확산되어, 환경 그리고 지역문 화에 대한 책임을 생각하는 ‘ 공정여행’a rvl ( i ae f rt )개념이 점차 강조되기 시작함. 라. 기술환경변화에 대응 1 )스마트 관광시대로의 전환 ○ 웹, NS소셜네트워크 서비스) 스마트폰 등을 통해 일상정보를 생활에 적극 활 S ( , 2) 5 심원섭( 1) 2 2「미래 관광환경 변화 전망과 신관광정책 방향」, . 3 0 , p 5. 1 2)세계관광기구(N O에 의하면, 6 U WT ) 생태관광은 전 세계적으로 연간 5 의 성장률을 기록하고 있으며, 세계 % 전 G P 6 이상을 차지하는 것으로 보고되고 있음. D의 % 생태관광을 포함한 지속가능한 관광은 21년까지 전체 관 02 광의 2% 5 이상 점유할 것으로 예측 2) 7 심원섭( 1) 2 2「미래 관광환경 변화 전망과 신관광정책 방향」, . 4 0 , p 5. 1 -1 4-
  30. 30. 제1절 국내 ․ 외 관광환경 분석 및 전망 2 8 용하는 ‘ 스마트 라이프’ 관광 소비 플랫폼과 형태를 변화시킴.) 가 -개인 관광시 가장 큰 장애가 되는 의사소통, 현지정보 확보 등의 문제를 모바일 기술을 이용해 해결함. -S 를 통해 공유· NS 확산되는 개인의 관광체험과 정보가 소비자의 관광지 및 상품 선택에 영향력 행사가 확대될 것으로 예상됨. ○ 소비자의 정보획득 능력이 높아짐에 따라 차별적 경쟁우위를 확보하기 어려워진 업계와 각국 정부는 관광· I T컨버전스 서비스 개발에 더욱 매진할 것으로 예상됨. 2 )첨단 교통기술 구축과 친환경 교통수단 도입 ○ 교통기술의 발달은 기존의 이동범위 확대 및 시간 단축의 의미를 넘어 친환경 운송의 실현, 관광산업으로의 활용 등 새로운 가치를 형성하고 있음. ○ 관광표지판의 정비· 확충 등 전통적 교통정보체계 외에 도로 전광표지(MS V )등 2 9 첨단교통정보 제공시스템이 구축될 전망임.) 대체도로의 차량운행을 유도하여 혼잡 완화 및 혼잡정도 사전인지로 체증으로 인한 불만족을 완화시킬 것으로 전망됨. 3 0 ○ 인프라 구축 확대에 따라 자전거 여행과 도보여행에 대한 수요 증가가 예상됨.) 3 시사점 . ○ 글로벌 관광경쟁 심화에 대응한 관광경쟁력 강화방안 마련이 중요한 이슈로 부 각될 것임. ○ 동북아 관광국가간 관광협력이 중요하게 부각될 것이며,특히 관광안전문제가 중요하게 다루어질 것임. ○ 중국 관광시장은 지속적인 성장추세를 보일 것으로 전망되며,전 세계 국가의 주요 타킷시장으로 자리매김할 것임. 2)삼성경제연구소, 8 「한국 관광산업의 업그레이드 전략미래 관광의 7 트렌드와 대응방안- C O I o ao, 大 」, E n r tn fm i 21.1.p.9 01 . , p 94 8. 2) 9 문화체육관광부( 0) 2 9 「제3 관광진흥 5 0 , 차 개년 계획」, . . p0 5 3) 문화체육관광부( 1) 0 2 1「제3 관광개발기본계획」, . 4 0 , 차 p 0. 1 -1 5-
  31. 31. 제2장 관광환경 여건분석 및 전망 ○ 고령화 사회의 진전에 따른 시니어 관광객 유치를 위한 관광상품 개발과 모든 사람들이 보편적으로 관광편의를 도모할 수 있는 관광시설에 대한 유니버설 디 자인 도입이 강조될 것임. ○ 건강에 대한 관심과 지출이 증가하고 현실의 불안과 스트레스를 해소하기 위한 ‘ 형 소비형태가 확산될 전망이며, 힐링’ 이에 따른 힐링형 관광상품 개발이 중요한 과제가 될 것임. ○ 소득양극화 심화 등은 ‘ 관광 양극화 현상’ 으로 전개될 가능성이 있어 국민 관광 향유권 증진을 위한 정책 추진이 필요함. ○ 지속가능한 관광을 실현하기 위한 생태관광, 공정여행 등도 중요한 관광영역으로 자리매김할 것으로 전망되며, 지구온난화에 따른 기후변화에 대응하여 탄소저감형 관광정책이 강조될 것으로 전망됨. ○ 대중교통체계의 변화 및 친환경 교통 확산에 대응한 관광개발 방향 설정이 중 요해질 것임. ○ 신규 관광지( 관광단지)개발 보다는 기존 관광지( 관광단지) ,관광자원의 재생과 가치 발견 등이 중요한 관광개발의 방향이 될 것임. -1 6-
  32. 32. 제2절 국내․ 외 관광시장 동향 분석 제2 국내․외 관광시장 동향 분석 절 1 세계관광시장 동향 . 가. 세계관광시장 현황 및 전망 1 )세계관광시장 현황 ○ 21년 아시아/ 02 태평양 지역의 국제관광객 수는 전년대비 7 % 성장한 2 3 6 . 0 억 ,0 3 만 명으로 잠정 집계됨. ○ 아시아/ 태평양 지역은 동남아 지역(. 과 동북아 지역(. 의 높은 성장률에 9 %) 4 6 %) 0 힘입어 전년대비 7 %로 가장 높은 지역 성장률을 기록함. . 0 < Ⅱ->세계 인바운드 규모 표 4 구분 관광객 수( 백만명) 점유율 성장률 20 00 20 05 21 00 21 01 21 * 02 21 * 02 1/ 09 0 1/ 10 1 1* 1 2/ 1 68 7 89 0 90 5 96 9 13 ,5 0 10 0 6 . 4 4 . 8 4 . 0 북유럽 4. 7 8 6. 2 4 6. 3 8 6. 4 8 6. 5 1 6 . 3 1 . 8 1 . 6 0 . 5 서유럽 19 3. 7 11 4. 7 14 5. 3 11 6. 1 16 6. 5 1. 6 1 3 . 9 4 . 4 3 . 3 동/ 중부유럽 6. 9 3 9. 0 4 9. 5 0 13 0. 9 11 1. 6 1. 0 8 3 . 1 9 . 4 7 . 4 남유럽 12 3. 6 16 5. 4 13 7. 5 17 8. 0 11 9. 2 1. 8 5 2 . 5 7 . 8 2 . 2 소계 39 8. 4 40 5. 9 46 8. 6 56 1. 9 54 3. 4 5. 1 6 3 . 0 6 . 2 3 . 4 동북아시아 5. 8 3 8. 5 9 11 1. 5 15 1. 8 12 2. 8 1. 1 9 1. 3 8 3 . 8 6 . 0 동남아시아 아시아/ 오세아니아 태평양 남아시아 3. 6 1 4. 8 5 7. 0 0 7. 7 3 8. 4 6 8 . 2 1. 2 5 1. 0 4 9 . 4 9 . 6 1. 1 0 1. 1 6 1. 1 7 1. 2 1 1 . 2 6 . 1 0 . 9 4 . 1 6 . 1 8 . 1 1. 2 0 1. 3 5 1. 4 1 1 . 4 1. 9 5 1. 2 6 4 . 2 소계 10 1. 1 13 5. 6 25 0. 1 28 1. 2 23 3. 6 2. 2 6 1. 3 2 6 . 4 7 . 0 북미 9. 1 5 8. 9 9 9. 9 3 12 0. 1 15 0. 9 1. 0 2 6 . 7 2 . 8 3 . 7 카리브해 1. 7 1 1. 8 8 1. 9 5 2. 0 1 2. 1 0 2 . 0 1 . 6 3 . 0 4 . 4 중미 4 . 3 6 . 3 7 . 9 8 . 3 8 . 9 0 . 9 4 . 0 4 . 4 7 . 5 남미 1. 5 3 1. 8 3 2. 3 6 2. 6 0 2 . 2 2 . 6 1. 0 2 1. 0 0 4 . 7 소계 18 2. 2 13 3. 3 10 5. 4 16 5. 5 13 6. 0 1. 5 7 6 . 4 4 . 1 4 . 1 북아프리카 1. 0 2 1. 3 9 1. 8 8 1. 7 1 1. 8 5 1 . 8 6 . 7 -. 9 1 8 . 7 사하라이남 1. 6 0 2. 0 9 3. 1 1 3. 2 4 3. 4 0 3 . 3 1. 0 1 3 . 9 5 . 2 소계 2. 6 2 3. 4 8 4. 9 9 4. 9 4 5. 2 6 5 . 1 8 . 8 -. 1 0 6 . 4 2. 4 1 3. 6 3 5. 8 2 5. 4 9 5. 2 0 5 . 0 1. 1 6 -. 5 6 -. 5 4 전세계 유럽 미주 아프리 카 중동 *추정치 자료 : N O「Wol o rm B rm t 」, pi2 1 . U WT , r dT ui s ao e r A r 0 3 e l -1 7-

×