Brilliant art direction_20120530

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The Brilliant Party

Art Direction

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Brilliant art direction_20120530

  1. 1. DATE JUNE. 2012
  2. 2. Emotional Emotional Target The Brilliant의 Core Target이라 할 수 있는 Young Adult에서 Adult의 영역 중 진보적 성향의 Stage는 Modern & Assertive Stage로 디자인 Metaphor의 Emotional Target으로 활용합니다.Target Conservative Progressive Adult Authentic Core Target Aggressive Stage Stage Refined Assertive Stage Modern Stage Stage Young Adult Traditional Stage Young Casual Stage POP-Casual Stage Pretty-Ivy Junior Stage Modern & Assertive Stage 삶의 행복을 추구하기 위해, 인생의 여유를 즐길 줄 알고, 자신의 생활 속에서 삶을 아름답게 가꾸며, 가치 있는 생활 방식에 적극적인 사람들COPYRIGHT(C) 2012 The Brilliant. All rights reserved. 3
  3. 3. Visual Visual Concept The Brilliant의 Creative Concept과 Core Target을 바탕으로 시각화할 수 있는 Visual Concept를 도출하여 The Brilliant 만의 Metaphor에 따른 Visual Motive를 정의합니다.Concept The Brilliant The Brilliants, To become Brilliants Creative Concept > “EVERYTHING does not Matter!” NUMBER does not Matter PERSONALITY does not Matter COLOR does not Matter APPERANCE does not Matter “Lets enjoy BRILLIANT EXPERIENCE!” Visual Concept (Visual Motive) > ‘Spangle’ Valuable, Comfortable, Smart, Intuitive, Unique, Contemporary, Abundant, Urban, Polished, Trendy, SensualCOPYRIGHT(C) 2012 The Brilliant. All rights reserved. 4
  4. 4. Visual Visual Positioning Adjective Scale과 Color Scale를 근거로 The Brilliant의 Motive 및 Metaphor를 Positioning하여 Look&Feel과 Tone&Manner를 구상할 수 있습니다.Positioning The Brilliant는 동적이고 딱딱한 Stage 상에서 ‘모던함’ 그룹을 기준으로 ‘다이나믹 & 화려한’ 그리고 일부 ‘점잖은’을 내포하고 있습니다. Adjective Scale Color Scale Positioning PositioningCOPYRIGHT(C) 2012 The Brilliant. All rights reserved. 5
  5. 5. Visual PositioningPositioning Positioning PositioningCOPYRIGHT(C) 2012 The Brilliant. All rights reserved. 6
  6. 6. Visual Visual Positioning The Brilliant의 최소 Motive를 통해 On/Off Line Media 및 Interior Architecture의 Basic Visual Identity로 반영합니다.Motive The Brilliant + The Brilliants, To become Brilliants α ‘Spangle’COPYRIGHT(C) 2012 The Brilliant. All rights reserved. 7
  7. 7. Application > Visual Positioning Visual Motive를 응용한 다양한 예시 Image Map입니다.Foreground COPYRIGHT(C) 2012 The Brilliant. All rights reserved. 8
  8. 8. Application > Visual Positioning Visual Motive를 응용한 다양한 예시 Image Map입니다.Interior COPYRIGHT(C) 2012 The Brilliant. All rights reserved. 9
  9. 9. Application > Visual Positioning Visual Motive를 응용한 다양한 예시 Image Map입니다.Fashion(Women) COPYRIGHT(C) 2012 The Brilliant. All rights reserved. 10
  10. 10. Application > Visual Positioning Visual Motive를 응용한 다양한 예시 Image Map입니다.Fashion(Men) COPYRIGHT(C) 2012 The Brilliant. All rights reserved. 11
  11. 11. Thank YouPrivate Equity & Principal Investing. June 2012 Copyright© The Brilliant. 12

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