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  • Great presentation Susan, I am one of the many people that have mindlessly accepted Facebook’s Terms of Service without reading it first. I like the way you identified Facebook’s positive aspects as well as the negatives ones regarding its Terms of Service. Privacy is definitely one of my greatest concerns related to Facebook. For instance users have the option to increase their privacy settings, which protects users by limiting the amount of visible personal information and content; however as you point out in your presentation, Facebook reserves the right of “a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use this content”.

    There is no doubt that most of Facebook’s revenue comes from targeted advertisement (Constine, 2012), Arvind Bhatia, an analyst with Sterne Agee Financial Services suggests that “Facebook's unprecedented advertising advantage is built upon the service it provides. As users interact with the site, they gradually build a fuller and fuller picture of themselves. That, in turn, lets Facebook sell advertisers on its ability to put their product in front of the people most likely to be interested” (Gross, 2012). In other words Facebook take advantage of users collected data to target them with more effective advertisements. As you said in your presentation, Facebook “collect data every time a user interacts on Facebook”.

    Back in 1978, about 25 years before Facebook’s public debut, Richard Posner, an American jurist, economist and legal theorist, had already realized the importance of personal information in the field of economics (Posner, 1978). Posner (1978) considers privacy as an “intermediate good”, he said: “people invariably possess information, including facts about themselves and contents of communications, that they will incur costs to conceal. Sometimes such information is of value to others: that is, others will incur costs to discover it” (Posner, 1978). Posner (1978) concluded that privacy protection is economically inefficient.

    Constine, J. (2012, February 1). Facebook’s Revenue Growth Strategy: Ad Targeting By In-App Behavior. Retrieved from TechCrunch website:

    Gross, D. (2012, May 16). How you help Facebook make billions . Retrieved from CNN website:

    Posner, R. (1978). 'The Right of Privacy' Sibley Lectures. Paper 22. Retrieved from University of Georgia website:
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Appleton susan ass2_net303

  1. 1. of Service NET303 Policy Primer Susan Appleton
  2. 2. So you’ve been told that you have to get ontoFacebook because that’s where all the latest familysnaps are!But whilst you prefer email or telephone your Gen Ykids prefer the immediacy of Facebook! (Westlake,2008) pictures/
  3. 3. Newspapers are also telling you that once you “get a taste of high- speed access, they often come to rely on the internet as an everyday utility in their lives.” (Madden, 2010)Which is all well and good your thinking, but whatabout privacy issues? You want to know what you’resigning up for.
  4. 4. But to get you started here are a few facts fromFacebook’s Terms of Service or TOC.Facebook likes to promote “openness andtransparency by giving individuals greater power toshare and connect.” (Facebook 2012)YOU own your information and can share it withwho ever you want too. YOU can also remove itand take it anywhere you want.(Facebook 2012)
  5. 5. Facebook encourage you to read their Statementof Rights and Responsibilities.They ask you to help them keep Facebook safeand they don’t guarantee your safety. have aData Use Policy
  6. 6. Facebook are happy for you to participate asLITTLE or as MUCH as you like.Facebook’s service “should transcend geographicand national boundaries and be available toeveryone in the world.” (Facebook 2012)
  7. 7. HOWEVER, whenever you post a photo orvideo you are AGREEING to Facebookhaving “a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license”to use this content. (Facebook 2012)If and when you delete this content, it willstill show up if you have shared it withothers and will still be there until THEYdelete it. (Facebook 2012)
  8. 8. Facebook’s TOS has SAFETY WARNINGS about bullying, spam and other nasty stuff that includes hate speech, nudity, porn and violence. (Facebook 2012)You can’t do any of that stuff andyou can REPORT to Facebook if yousee anything you deem to beoffensive.
  9. 9. Facebook gets information from otherdevices that you use to accessFacebook e.g. mobile phones.“For example, we may get your GPS orother location information so we cantell you if any of your friends arenearby.” (Facebook 2012)
  10. 10. If you don’t want your age or birth date out there, you can choose not to make it public.“Your name, profile pictures, cover photos,gender, networks, username and User ID aretreated just like information you choose tomake public.” (Facebook 2012)
  11. 11. When you post a comment, photo or video you canchoose to make it public, friends or custom. (Facebook2012)
  12. 12. you don’t want anybody knowing what youthink about an issue, remember that if youCOMMENT on somebody else’s post and theymake it public, EVERYBODY will see yourcomment. (Facebook 2012)
  13. 13. “The real privacy concerns arise when users allow people they do not know and normally would not trust to have access to the personally identifiable informationhttp://pictures-funny-pictures-the-new-born-almond-by- they have made available.” Goettke, R., & Christiana, J. (2007)
  14. 14. Facebook also collect data EVERY TIMEyou interact on Facebook, “such as whenyou look at another persons timeline,send or receive a message, search for afriend or a Page, click on, view orotherwise interact with things.”(Facebook 2012)
  15. 15. This makes the privacy and applicationsettings an important page on Facebook.REMEMBER that Facebook do and willchange the settings back to theirDEFAULT mode when they update, socheck back regularly.
  16. 16. Once you have joinedFacebook maybe thinkabout making a family friend FacebookGroup. You havecontrol over who sees,comments and viewsyour content.
  17. 17. The TOC for Groups are the same as your regularFacebook page and you have control over who seesthe content put on the groups page depending onwhether you make it public or private.
  18. 18. Facebook can be a fantastic cheap and easy way tokeep up with what’s going on in your families livesand catching up with people you haven’t seen inforever!Just remember to keep up to date with the changesFacebook make to their Terms ofService.
  19. 19. REFERENCES:Facebook (2012) Facebook Terms of Service Retrieved 9 October 2012 from: (2012) Facebook Privacy Policy. Retrieved 12 October 2012 from: (2012) Facebook Data Use Policy. Retrieved 10 October 2012 from:, R., & Christiana, J. (2007). Privacy and Online Social Networking Websites.Computer Science 199r: Special Topics in Computer Science Computation and Society:Privacy and Technology.Available: (image) Retrieved 14 October 2012 Pictures Blog (image) Retrieved 14 October 2012
  20. 20. Zeebarf (image) Retrieved 14 October 2012 from: www.zeebarf.comThe New Born Almond (Image) Retrieved 14 October 2012 from: Graphics (image) Flickr Retrieved 14 October 2012 Up I’m Talking (image) Retrieved 14 October 2012www.shutupimtalking.comWestlake, E.J. (2008), Vol. 52, No. 4 (T200) Friend Me if You Facebook: Generation Y andPerformative Surveillance Page 27, New York University and the Massachusetts Institute ofTechnologyMadden, M (2010). Retrieved 12 October 2012 from: