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Social media presentation for Indy IABC members 2.17.11

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Social media presentation for Indy IABC members 2.17.11

  1. 1. Developing a Social Media Plan & Metrics<br />Presented by: <br />Gabie Benson, Director of Development <br /> and Public Relations<br />Jennifer Baltz, Branding & Technology <br /> Coordinator<br />Abri Hochstetler, Public Relations Coordinator<br />
  2. 2. Setting Objectives<br />Increase brand recognition and organizational transparency<br />Create engagement opportunities<br />Maintain and cultivate relationships<br />Engage new audiences<br />Promote an image of Girls Inc. as tech-savvy, modern, relevant<br />
  3. 3. Identifying Our Audience<br />
  4. 4. Choosing the right networks<br />Does the site help us meet our objectives?<br />Does the site reach our audience?<br />Is the site secure and can we manage risk?<br />
  5. 5. Managing the Noise<br />Consider staff resources, time, and voice<br />Calendar planning<br />Continual evaluation of existing and new platforms<br />
  6. 6. Engaging in the Conversation<br />Comment on and retweet posts about our community, sector, and topics of expertise<br />Listen and respond <br />Relationship building <br />
  7. 7. Our Strategy<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12. Measuring Effectiveness<br />Bi-weekly Activity Report<br />Tools<br />Hootsuite<br />Twitalizer<br />Google Analytics<br />Facebook Insights <br />
  13. 13. Measuring Effectiveness<br />Bi-weekly Activity Report<br />
  14. 14. Growth Oct. Feb.__<br />Twitter: 875 1,211<br />Facebook: 290 362<br />
  15. 15.
  16. 16.
  17. 17. Visits to Blog<br />
  18. 18. Visits from Twitter<br />Visits from Facebook<br />
  19. 19. Integration<br />
  20. 20. Campaigns<br />Scholarship Campaign 2010<br />
  21. 21. Keeping Up<br />Resources, blogs, twitter handles, SM networking<br />Abri’s picks <br />Events: IndySM, Professional Groups<br />Blogs: Katya Andresen, KiviLeroux-Miller, Beth Kanter<br />Twitter: @ Amy Stark, Jessica_Journey, rosettathurman, roundpeg, kyleplacy, edeckers<br />Jennifer’s picks<br />Events: NTEN’s Nonprofit Technology Conference<br />Blogs: Chris Brogan, Copyblogger, Nancy Schwartz<br />Gabie’s picks<br />Events: Blog Indiana Conference <br />Blogs: Mashable, NonProfit Tech 2.0, ProBlogger Blog<br />Twitter: @ nathan_hand, indymediaschool, jasonfalls<br />
  22. 22. Thank You!www.girlsincindy.org @girlsincindy<br />

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