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Social Media Workshop


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An intro to Twitter, Facebook and blogging. Presented to the 2011 Knight Fellows at Stanford Nov. 12, 2010.

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Social Media Workshop

  1. 1. Nov 12, 2010 Staci Baird @girljournalist Launched Nov 11, 2010
  2. 2. Nov 12, 2010 Staci Baird @bigmacsmerlot Launched Nov 11, 2010
  3. 3. Agenda - Getting Started ✤ Twitter 101: Setting up your account. ✤ Twitter vocab - ie: What the heck is #FF? DM? ✤ Finding people to follow and attracting followers. ✤ Tweeting tips - anatomy of a "good" Tweet ✤ Facebook pages - managing your brand via branded pages.
  4. 4. Twitter 101: Getting started ✤ Setting up your account ✤ Don’t be a noob. ✤ Upload a picture! You mug is better than a generic image. ✤ Write a keyword, relevant bio. ✤ Link to something. Your blog, LinkedIn, Flickr, YouTube, etc.
  5. 5. Tools - There’ a better way to manage your Tweets ✤ ✤ Twitter client for Macs ✤ Co-Tweet ✤ HootSuite ✤ TweetDeck
  6. 6. Everything you need to know you learned in kindergarden ✤ Be sincere. ✤ Be real. ✤ Be nice. ✤ Be patient.
  7. 7. Twitter vocab ✤ I used Twitter to Tweet, which makes me a Twitterer who Tweeted. ✤ What is a DM? Direct Message ✤ What is a RT? Re-Tweet
  8. 8. Twitter vocab, cont. ✤ What is bitly? An url shortener (You only get 140 chars. You don’t want 120 of them to be the url)
  9. 9. Twitter vocab, cont. ✤ What is a hashtag? A way to create “groupings” on Twitter. ✤ Events, conferences, major news topics, people, places, things. ✤ #ONA10 ✤ #SanBrunoFire (capital letters are better when words are joined) ✤ #quote ✤ #themeword (memes) ✤ Use sparingly. source: Twitter Fan Wiki
  10. 10. The 411 on hashtags ✤ ✤ ✤ ✤ Subscribe to hashtags ✤ Follow hashtags in realtime: ✤ ✤ ✤ ✤ Google search *New
  11. 11. Popular Twitter memes ✤ #FollowFriday (recommended accounts) ✤ #musicmonday (what are you listening to?) ✤ #nopantstuesday (related to the no pants subway ride in NYC) ✤ #caturday (cat + Saturday) source: Beyond #FollowFriday: 24 Daily Twitter Memes
  12. 12. Finding people to follow & attracting followers ✤ Don’t expect results overnight. If you do it right, you will become part of the community and part of the conversation. Here’s how: 1. Follow 100 people this week. 2. Watch. Listen. 3. Join the conversation. RT (and add a comment to the RT)
  13. 13. Anatomy of a “good” Tweet ✤ Shortened url ✤ Call to action ✤ Hashtag ✤ @ mention ✤ Leave room for RT @YourUsername (*Advanced!)
  14. 14. Being clever doesn’t hurt
  15. 15. Facebook: Profiles vs pages Personal profiles ✤ Connect with individual friends ✤ Privacy controls Personality pagesConnect with fans ✤ Less personal content, still important to have a voice ✤ Interact with fans ✤ Interact with fans
  16. 16. Setting up a personality page ✤ You have to have a profile in order to setup a page. ✤ Include a photo, description and additional info (think keywords). ✤ Update often by posting to the wall. ✤ Add photos, video if appropriate. ✤ Use the Notes like a blog. ✤ Link to revenant content (doesn’t have to be just your content) ✤ Send an invite to all your friends to “Like” your page ✤ Interact with fans - if they comment, write back
  17. 17. The Facebook news feed ✤ Facebook News Feed Optimization (NFO) ✤ Write for the “Like” ✤ Ask questions to encourage comments ✤ Post frequent updates (but not too frequent) ✤ Interaction is key: That’s how you content gets shared. Avg Facebook user has 130 friends. If 100 people “Like” your post, there’s potential for 13,000 views
  18. 18. Strategy Development ✤ Thinking holistically about the digital publishing process. How and where you can incorporate social media in your process. ✤ Social media strategies: How to get started developing your strategy. ✤ Things you can do with your social media feeds - ie: incorporating them into your blog. ✤ Managing Twitter: tools, tips, tricks and your new best friend,Twitter lists! ✤ New blogging systems - features they offer, how you can utilize them as a publishing tool.
  19. 19. Digital Publishing Life Cycle Repeat!
  20. 20. Social media strategies ✤ No one-size fits all. ✤ Look at what’s been successful, model your own strategies after these campaigns, ✤ Establish (measurable) goals upfront.
  21. 21. “If the news is important, it will find me. -Mark Zuckerberg ✤ Facebook and Twitter are THE news source for many people. If you’re not there, how will people find your content? ✤ Search Engine Optimization - You want people to find your content! You need links to your content ✤ Stand out above the noise and competition (Demonstrate personality!)
  22. 22. What is promotion? ✤ Add value to content/conversation ✤ Acknowledge, recommend ✤ Sharing is a two-way street ✤ Social media
  23. 23. Sources
  24. 24. Can I still have a life? ✤ Think about your audience. Prioritize where you need to be. ✤ Make social media part of your routine. Cup of coffee+Twitter. ✤ 30 minutes in the morning, 30 minutes at night. ✤ Mobile. Mobile. Mobile. Use mobile tools. ✤ Do what you’re comfortable doing.
  25. 25. Be everywhere ✤ Include your Twitter username on business cards ✤ Incorporate your Twitter feed on LinkedIn ✤ Incorporate your Tweet feed on your blog (at least link to it) ✤ Utilize Facebook, Flickr, YouTube, Tumblr, etc.
  26. 26. Tools for managing Twitter ✤ ✤ Twitter client for Macs ✤ Co-Tweet ✤ HootSuite ✤ TweetDeck
  27. 27. Twitter Lists ✤ Help manage who you’re following ✤ Est. yourself as a resource
  28. 28. Yes, there’s WordPress... ✤ But there’s also...
  29. 29. Tumblr ✤ 6.6 million users, 1.5 billion page views ✤ Mobile tools, bookmarklet, simple, yet customizable ✤ Short posts, photos/video (1/2 of all Tumblr posts are photos) ✤ It’s a community: And it’s all about the “reblog” ✤ Examples: ✤ NPR ✤ Views from the Mecca (Hilltop Newspaper, Howard University) ✤ Soup ✤ Delbert Shoopman source: How to start using Tumblr
  30. 30. SquareSpace ✤ $12/month ✤ Post via email ✤ Core modules include: blog, photo gallery, forum, analytics, podcasts, WYSIWYG ✤ Examples: ✤ Bob Woodruff Reports ✤ The Portland Roundball Society ✤ Inside Twit TV(Leo Laporte - TechTV)
  31. 31. Posterous ✤ It’s all about posting via email ✤ Simple photo galleries, embedded audio/video player iTunes-ready podcast feed ✤ Autopost to about a million different sites automagically ✤ Import your old site ✤ Examples: ✤ Jennifer Van Grove (Mashable) ✤ Chris Anderson(TED talk curator) ✤ Girljournalist