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  1. 1. GM / PACE Human Machine Interface (HMI) Interaction Project Partnering with Academia for Success November, 2008
  2. 2. GM / PACE Human Machine Interface (HMI) Interaction Project <ul><li>Global PACE Design Institutions to participate in designing a HMI concept for a small luxury vehicle that will alter the image of Cadillac for the year 2013. Concepts will focus on total user and vehicle experience. </li></ul><ul><ul><li>Team may include the following disciplines: (Product designer, Visualization designer, Graphic designer, Ergonomist, Engineer) </li></ul></ul><ul><li>Participants would be responsible for: </li></ul><ul><ul><li>Human Machine Interface (HMI) research </li></ul></ul><ul><ul><li>Brand/Product/Customer research </li></ul></ul><ul><ul><li>Advanced technology research </li></ul></ul><ul><ul><li>Persona development </li></ul></ul><ul><ul><li>Sketches </li></ul></ul><ul><ul><li>Vehicle Environment </li></ul></ul><ul><li>Project timeline: November 2008 – April 2009 </li></ul><ul><ul><li>Minimum 5 interfaces with GM Management Team </li></ul></ul>
  3. 3. GM / PACE Human Machine Interface (HMI) Project Overview <ul><li>10 Committed PACE institutions </li></ul><ul><ul><li>Howard </li></ul></ul><ul><ul><li>I.T.E.S.M. Monterrey </li></ul></ul><ul><ul><li>BYU </li></ul></ul><ul><ul><li>NID </li></ul></ul><ul><ul><li>University of Cincinnati </li></ul></ul><ul><ul><li>CCS </li></ul></ul><ul><ul><li>MSU </li></ul></ul><ul><ul><li>Art Center </li></ul></ul><ul><ul><li>Monash </li></ul></ul><ul><ul><li>Hongik University </li></ul></ul><ul><li>Maximum 2 teams per school </li></ul><ul><li>Timeline: </li></ul><ul><ul><li>HMI project kickoff Nov 6, 2008 3:30pm-4:30pm </li></ul></ul><ul><ul><li>GM Steering Team available twice per month Nov.-Apr </li></ul></ul><ul><ul><li>Final Concept Reviews April 16 th & April 23 rd 2009 </li></ul></ul>
  4. 4. Human Machine Interface (HMI) Interaction Definition <ul><li>Human Machine Interface (HMI) Definition </li></ul><ul><ul><li>User interaction with all points of contact, physical or cognitive, inside and outside a vehicle </li></ul></ul><ul><ul><li>Understanding of information management </li></ul></ul><ul><ul><li>Combination of visual and physical controls </li></ul></ul><ul><ul><li>Full sensory experience </li></ul></ul><ul><li>Research and Persona Development </li></ul><ul><ul><li>Identify target customers </li></ul></ul><ul><ul><li>Understand user behaviors and goals </li></ul></ul><ul><ul><li>Develop (3) “personas” around common goals and behaviors </li></ul></ul><ul><ul><li>Create “day in the life” case study of your selected personas that describes typical interfaces and scenarios </li></ul></ul><ul><li>Develop a HMI concept based on the personas you have researched </li></ul><ul><ul><li>Demonstrate how your concept meets user goals </li></ul></ul><ul><ul><ul><li>Minimum flash animation </li></ul></ul></ul>
  5. 5. <ul><li>GM will provide: </li></ul><ul><ul><li>Defined times for interaction with University Team </li></ul></ul><ul><ul><li>Individual and Team Mentorship for all disciplines </li></ul></ul><ul><ul><li>Steering Committee for Team Interaction: </li></ul></ul><ul><ul><ul><li>Stuart Norris, Design Manager, HMI </li></ul></ul></ul><ul><ul><ul><li>Karyn Leland-Najjar, Design Manager, Visualization </li></ul></ul></ul><ul><ul><ul><li>Kathy Englehart, Digital Process and Training </li></ul></ul></ul><ul><ul><ul><li>Donna Burrows, Studio Design Engineering </li></ul></ul></ul><ul><ul><ul><li>Sheryl Garrett, Manager, Creative Resources </li></ul></ul></ul>General Motors Deliverables:
  6. 6. 4/16/09 4/23/09 11/6/08 3:30pm-4:30pm est Final Concept Review to GM Global Leadership Team GM / PACE Human Machine Interface (HMI) Interaction Project 1/22/09 2/5/09 2/19/09 3/5/09 Kick-off Timeline: 1 st Event : Research Review Deliverables 2 nd Event: Concept Proposal Deliverables 3 rd Event : 1 st Check In Review Deliverables 4A Event: 2 nd Check In Review Deliverables 4B Event: 3 rd Check In Review Deliverables 5 th Event: Final Concept Review <ul><ul><li>Commitment (Institutions) = Dates students will interface with Design Center Steering Team </li></ul></ul><ul><ul><li>and date of final deliverable review for Leadership and materials to Design Center Steering </li></ul></ul><ul><li>Team 2 days in advance of review </li></ul>12/18/08 1/8/09 11/20/08 12/4/08 3/19/09 4/2/09
  7. 7. Event #1 - Research Review Deliverables <ul><li>Customer Profile </li></ul><ul><ul><li>Identify your three “personas” </li></ul></ul><ul><ul><li>Sociographic background </li></ul></ul><ul><ul><li>A “day in the life” scenarios </li></ul></ul><ul><ul><ul><li>Identify key behaviors and user needs </li></ul></ul></ul><ul><li>Benchmarking </li></ul><ul><ul><ul><li>Automotive Trends </li></ul></ul></ul><ul><ul><ul><li>Consumer Electronic Trends </li></ul></ul></ul><ul><ul><ul><li>You Tube User Interface </li></ul></ul></ul><ul><li>Brand Research </li></ul><ul><ul><li>Mood board generation </li></ul></ul><ul><ul><li>Identify trends within the boards </li></ul></ul>
  8. 8. Event #2 – Concept Proposal Deliverables <ul><li>Visual Concepts – Big Picture </li></ul><ul><ul><li>Show display and control ideas </li></ul></ul><ul><ul><li>Identify key components </li></ul></ul><ul><ul><ul><li>E.g. key fob, cluster, center stack and shifter </li></ul></ul></ul><ul><ul><li>Identify key information to be displayed based on vehicle concept </li></ul></ul><ul><li>Use case scenarios </li></ul><ul><ul><li>Identify typical interactive scenarios </li></ul></ul><ul><ul><ul><li>Common interactions across different modes </li></ul></ul></ul>
  9. 9. Event #3 – 1 st Check-In Review Deliverables <ul><li>Three Concepts </li></ul><ul><ul><li>2D format </li></ul></ul><ul><ul><ul><li>Linked to mood boards </li></ul></ul></ul><ul><ul><ul><li>Visual style established for each of the three concepts </li></ul></ul></ul><ul><ul><li>Simple animations that expand upon 2D graphics </li></ul></ul><ul><li>GM Team direction provided to student(s) for final single theme </li></ul>
  10. 10. Event #4A – 2 nd Check-in Review Deliverables <ul><li>Refined execution of single theme </li></ul><ul><ul><li>2D presentation that establishes graphic style </li></ul></ul><ul><ul><li>Storyboards that describe animation for final presentation </li></ul></ul><ul><ul><li>Several small animations to illustrate some critical concepts </li></ul></ul><ul><li>GM leadership to confirm direction for final presentation </li></ul><ul><li>(GM to present examples of work for Event #5) </li></ul>
  11. 11. Event #4B – 3 rd Check-in Review Deliverables (if needed) <ul><li>A third check-in review will be available if institutions feel the need to meet with Design Center Steering Team again. </li></ul>
  12. 12. Event #5 – Final Concept Review <ul><li>To GM Leadership Team </li></ul><ul><ul><li>“ Fully Fandangoed” </li></ul></ul>
  13. 13. Recognition Awards <ul><ul><li>Best Concept – 1 st and 2 nd Place </li></ul></ul><ul><ul><li>Most Innovative – 1 st and 2 nd Place </li></ul></ul><ul><ul><li>Best Ergonomic Research – 1 st and 2 nd Place </li></ul></ul><ul><ul><li>Best Design – 1 st and 2 nd Place </li></ul></ul><ul><ul><li>Best Research – 1 st and 2 nd Place </li></ul></ul><ul><ul><li>Best Animation – 1 st and 2 nd Place </li></ul></ul>