Keeping up with emerging technologies and engaging social media as tools for education and advocacy can be challenging for the most tech savvy among us. Lauren Girardin, YTH's director of communications and marketing, offers insights and examples of using social media to reach women, teens, and girls around reproductive health issues, including teenage pregnancy prevention, domestic violence, sex ed, and more.
The presentation includes:
Compelling data and statistics to help make the case for using social media to reach these audiences.
Tips for engaging women and girls on social media, such as crafting a content strategy, using hooks and an editorial calendar, using visual content, embracing authenticity, going beyond "girl talk," and practical social media guidelines.
Examples of foundations, nonprofits, and organizations using social media to reach women, teens, and girls through mobile and text messaging, storytelling, gaming, campaigns, and video.