Be the first to like this
Most organizations are familiar with Facebook, Twitter, and LinkedIn, but what about newer, fast-growing social media and messaging channels like Snapchat, Tinder, Yik Yak, and that sparkly new one that launched while you were reading this description? How do you decide if these new (or just new-to-you) channels deserve to be part of your organization’s already crowded communications and marketing efforts? Can ephemeral and anonymous social sharing really play a role in helping your messages be heard? During this session at Stanford Social Innovation Review's 2016 Data on Purpose conference, attendees learned what questions to ask that can help them set nimble strategies and choose effective tactics for engaging on these channels. They were also inspired by the creative ways that organizations large and small are already bravely experimenting on a variety of emerging social media.