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Emerging Social Media Presentation at #16NTC by Lauren Girardin

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Most nonprofits are familiar with Facebook, Twitter, and LinkedIn, but what about newer, fast-growing social media and messaging channels like Periscope, Slack, Snapchat, YikYak, WhatsApp, and that sparkly new one that launched while you were reading this description? What about the ones you’ve so far disregarded as mostly harmless, such as Pinterest, Vine, Instagram, and Reddit? How do you decide if these new (or just new-to-you) channels deserve to be part of your organization’s already crowded communications and marketing efforts? Can ephemeral, anonymous, and chat room social sharing really help your messages be heard?

The session will reset your mindset and get you excited to experiment bravely on social media. You’ll learn five questions to ask that can help you set nimble strategies and choose effective tactics for engaging on these channels. You’ll also be inspired by the creative ways that organizations large and small are boldly innovating on a variety of emerging social media.

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Emerging Social Media Presentation at #16NTC by Lauren Girardin

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  7. 7. L““"‘, i I’ So“: Q1: Which social media channels does your nonprofit ~active| y~ use? #16NTCembraceSM Lauren Girardin @girardinI @AL41r: Ini]ul . "“I41EIlLI:4|Ii‘nmxI(= h7L'L
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  12. 12. ’1:1§‘: . Lauren Girardin @girardinI Q2: What prevents you from experimenting bravely w/ emerging social media at your nonprofit? #16i! TCembraceSM @}_! flI‘= llIIIIl . "i'I1EIlL: =IIIrI)I= IK= ¥7|'A
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  14. 14. of Americans are 19 and younger . , ‘ _ -3-. ' if Oiggjod. Youths! @girardinl #16NTCembraceSM
  15. 15. of Americans are 20 to 34 years old There ar‘é youths everywhee. II I I
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  17. 17. Nc "Coo| " Social Media Tools, According to US Teen Users based on a survey of 1,002-3,870 US online youth (12-17) who are monthly users of each social media tool “How cool is it to use each of these social media tools? " [figures show top-2 box on a 5-point scale from 1 (not cool at all) to 5 (totally cool)] December 2015 YouTube I80% Snapchat I79°/ o Instagram I 78°/ o Vlne 72% Twitter L’ whatsApp Facebook Tumblr ‘ Pinterest GoogIe+ @girardinl #16NTCembraceSM
  18. 18. Fat: ebook Instagram Snapcha: Twiner I Pinieresi ' Googlev Vine I Tumblr @girardi'nl Leading Social Media Apps Among 1834 Year Olds by #16NTCembrac ' ““ social Networks Used by us Intemet Users, by Age. . July 2014 Smartphone Penetration , ,I Source: comscoro Mobile Matrix, U. S., Jun 2014 % O respondemsé-n‘: aC grow; 3‘ 35-5‘ TEII = :>ccbook 53 7:. " 33 2:; ' 7.1.1“; ' 76 L‘ ‘I, You‘liiIbeI 81 9 x 77 6 '» 2'» I66 4'5. 3-in Tvmioi 31 oz. 35 7: 23 3*: 32 an. E ll1’_I. 'I){l'L"ill’1 so In» 37 22- 15 0-» 23 5--L. I pp Googl->. 2.’. 6'5. 25 3= 20 al 1' 22.7': . ‘ LIl’1I(I‘Gll 15:. -Lsv-. 200-. » 166‘: - mi smociia: 35 3-. 21 1: 4 2-. 14.2-. L I Ivv; TIIMIJIL __23 St I15 6-: 3 7 '. L i1I15"LL Vino 318:. 155% 35"; 111%. . , , ‘I’ u . u _ L E: I , I1—iLL; g;LLI_; fi-IiiL, LLiL, ;L. -Min? -L113-2'L1L; uMu: n;I. l.iL: LL. Lf-- -Vliaiwo sc= - vs-. 4o= —A saw- ‘ V ' ‘ ’ “ ‘ ‘ 3 ‘ 3.. I I L I I I . 15? Source: comscm Media Matrix Multi-Platfnn1i, U.&, Ape1B+, Dec2U14 '‘’°"‘‘ 3 ° 8 ‘L 3 °' " 7‘ FIICKF 3 6't- 3 9:: 6 9:, 5.4<<L fa III II 15.1.5 22% 1955 19;; 1545 Lgiiimerest 3 6%. 2 0*. » 0 6% 1.5%. , (E 00 . , I :1 / Vote n: 1,093 acres 14-$4, use at Least once a w ek I II _II_L 15'‘ 75“ 77% W4 13“ i$OI1ICe. ‘ Nuvoodoo as cited in press release. Augtzs, 2014 L ‘ 1% ms 22% 18% 169'’: 9!Z”5L A — unatm ' r L 197-1’ 22% 21% 18?‘: 13% 7% 2391' 26% 19% 15?: 12% 4% mm? “ 1 we rt: 1 1% @I. ’Im_IIIII, I 5% 215% 21 1 . 5% II: 28*’: 25% 19% 13:1 11% 5% 1 2891? 2391' 17% 154-1 10% 7% J'J > 45% 26% 13% 10% 6%1% snapcha! M218-2! ” Age 25-34 An: 3544 l The 45-54 Age 55-64 Age 856
  19. 19. Mobile Messaging Apps Particularly Popular Among Auto-deletnas 1 796 17 18 18 N/ A‘ N/ A‘ 41 1 1 55.385‘ 17 Young Adults Among smartphone owners, the 76 who use messaging apps and apps that automatically delete sen! messages Muss: Total 3696 Men 37 women 36 White, Non-Hispanic 34 Black, Non-Hispanic N/ A‘ Hispanic N/ A‘ 18-29 49 30-49 37 50+ 24 High school grad or less 30 Some co| |ege 34 ooue¢e+ 45 Less than 350.000/yr 37 $50.000* 36 Urban 42 Suburban 37 RUYOI(r=99Sm: iHpl‘: r£-C, .‘. ni"5 22 Sour: -2 Per. Res 5||3i‘. SUflZ&nKSL‘: '.i; . 4 H PEWRESEARCHGENTER @girardinl #16NTCembraceSM 5258 ’‘&"-'; ‘i 'J‘éY: ':&lé notenough C8555!) Facebook and Instagram Users Highly Engaged on Daily Basis Among the users of each respectiie site, the % who use thatsite with the following frequencies (e. g., . 70% of Facebook usersuse the site on a daily basis) I Daily I weekly Less often Facebook ‘:5 ; 21 9 Instagram E 9 17 23 Twitter I3 21 40 Pinterest 1 ‘ 28 44 Lirixedln Z; 30 46 Scurce: Pew. Researsh Certs’ ‘»'er: *~1‘-Acw‘ 12 2315 PEW RESEARG-I QNTER
  20. 20. Lauren Girardin @girardinI Q3: What’s the most recent social media experiment you did? Can be emerging social media or tried-and-true. #16NTCembraceSM élalnlluhrl . "“I4lEIluI:4rIl‘nmxI(= h7i'i
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  22. 22. 1 Which sutial media nan help us meet uur gals? . ..f4fim}‘ ” ix —-~. - -r» . ' , ‘ "< , . ,5 ’/ ,I , ‘ ,9 ' —s V . , . 3-‘; I‘ ' . r I X ‘ la. ’ / . X‘ ’ I’ @girardinl #16NTCembraceSM
  23. 23. Q Which saeial media are 1 cut audiences already using? @girardinl #16NTCembraceSM
  24. 24. Where are the i‘llEW aadiences we need i reach”? @girardinl #16NTCembraceSM
  25. 25. Where can we listen and learn? ‘l/ ‘lg/ hatis normal? “ p ,2 @girardinl #16NTCembraceSM
  26. 26. 5 Where can we stand ut and estahlish credihity? - Hf-. . K—#‘ 1 A ‘l/ l/hatisnormaI.7‘‘ % ,2 @girardinl #16NTCembraceSM
  27. 27. Q4: What new or new-to-you social media channels could help your nonprofit reach its goals? #16l! TCembraoeSM Lauren Girardin @girardinI €'L41nInl‘lil . '.i'I1§IlL: =IIIrI)I$lK= h7l'A
  28. 28. Nonprofits experimenting bravely an emerging sneiel medie—in 42 minutes / omewhere I've never been like to go with you. @girardinl #16NTCembraceSM
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  30. 30. I : ui: fireqdigtzfifihjfitifi " ’“ cs Jan ii mi 12 Jan um ui-. .ii mm» C: 'r; i.lo1 IA| ;uiiia c: .«: i Eh unu Please check our our Ru es .1i(lFAOs We are New Harvest — the non-profit responsible for advancing “cultured meat" and other cellular agriculture animal products - Ask Us Anything! ’(D'( mom PNLLININIDPV —: ‘.95? was founded in 2004 to support the development of : .i : ]V;1 ‘rent (AKA “lab-grown meat") and other cell culture-based foods. we fund food technology research that remains in the public domain with the aim of establishing the field of cellularagriculture. why cultured meat? Meat production is a leading driver ofclimate change, a massive burden on environmental resources, and a breeding ground for epidemic disease. Cultured meat holds a lot of promise in feeding a growing population more safely and efficiently. Who we are: - Isha has published -: i , Harvest since January 2013. : *' on this topic and has been CEO of New 0 Daan worked in the lab of Dr. Mark Post, where the famous (‘§l: IV_“>1l; .-‘. —; hamburger was created. (-i: :: - ~ ‘-. -'-ti ~ ', Zi'l‘ ~ 133'? l i-i; i— ' 0 Gilonne has been working with policymakers, philanthropists, and companies to build the field of cellular agriculture. Some ‘ Iks you may be ‘lrterested ill: 0 SCVY‘-— i: i‘ 4.i' - Awesome recent overviews of our work in = i,~: iZ~ 0 New Harvests iv: “‘T. l“ I‘/ ., i'xi; i ‘ , Tu. tie " and 3.1.7. Proof: :"ii)'. : 5 . l: “V and a . ,l‘: ,l 4‘ 575:u! "r"(-my w, -;. V'iJ'x- ‘int’ ~1. (‘iv->r‘r‘-ifl 'v: oil >». i r, » 1:: Top 200 Comments ilian,
  31. 31. Dissussiun as default There are 70 comments, more than we ever get on Facebook. .. The day you posted it on Reddit, we got nearly 1,000 pageviews. When we launched the campaign, the biggest day was 400 views. 1,000 is huge! ... This demonstrates that Reddit is an effective way to drive traffic to our website.
  32. 32. . _ ronoupu PluIlmlPIrI1lInod. ov| LlveChatvIlthanEduc: lor sumun Aboutus . n I ‘-4 3 SEARCH Q Planned Parenthood ‘‘Ne‘re‘America‘s most trusted pro»/ ider. o,f "reproductive health ' L care & we think we look pretty good for nearly 100 years old. I - _ ‘ r Ewssfinns answered Instagram Shots lllllllllll. lllllllllll Helpful Tools AM I PREGNANT? FIND A HEALTH CENTER NEAR YOU Find out if it's time for a . fig pregnancy test. We'd love to see you. @girardinl #16NTCembraceSM
  33. 33. -can Venzon 3G 3103 AM 1 66% —, " I51 arc/1/(Qt(3‘)L. ' l You . 'I'1d Kc; have llkud ouch olm-r. Matching seeviees E Keep Playing llllll. l.l. l.l. l.l. l.l. l.l. l.llllllll. l l_DTezYOmF"endS . . . . . . . . . .. @girardinl #16NTCembraceSM
  34. 34. ‘Ls! PM? ii’ I our ~‘~‘: ‘. li. _,'_-I L, -o-. ' 133,1’. :1‘. -_ an A»! -’. D I 2'» ‘ '| I -I-. |-I n u. .. 1| . ... ,. ~. .'. .-a. . >'-H I"| "-v ' 'l'l‘* 4 In '0 3.' II: In H Iv. -1')" | ..| ' Matching . g(. A. ',a. Illl' -_- €'oI, ,q‘ ' “I_| |( 1,, 7: . m . -,-' '. u. j., . . services K’ ' . _ | ‘| ll :1” In 3 < 13 0 UNI] :1 . ..a, { 1'_. @girardinl #16NTCembraceSM
  35. 35. ooool NURO "? 4:20 PM 100% I Know About PrEP I M a t C h N n Come learn about one of the hottest topics of discussion in the gay community. You've heard about PrEP. but now get the information first I hand. A panel of experts will be there S B B B S in give you all sides of the story. Tap ‘More’ to get your free tickets today. @girardinl #16NTCembraceSM
  36. 36. Live-streani vitles l l l l l l. l.l. l.l. l.l. l.l. l.l. l.l l l l l . . . . . _.__. __. . . . . . A @girardinl #16NTCembraceSM
  37. 37. Welcome to Whats/ tpp! Messaging 9 Crossrtalatlorm mobile messaging with friends all over the world 000699 a S liuiimnirlrriiiriiiinm Agree and continue ‘C Cl 5‘ @girardinl #16NTCembraceSM
  38. 38. Ephemeral messaging
  39. 39. Egltetrieral messaging @girardinl #16NTCembraceSM e ABUUI US CAMPAIGNS CAUSES AWESOME-IHINGS ‘“. lll. ‘l" , »w. ,8aue ’, JAN? FF8l5 " '@”5N7WW Slllll F v_"'IE-Fr. .= .'_ : .‘ IHANKS l0VDU. WEGAVE 1;, . ‘ M l 251.262 HANDMADE VALENTINE'S DAY CARDS I
  40. 40. 0° 2» IIILLYINE O °o° Ephemeral messaging e Sc. .. 1 Ntufasa @girardinl #16NTCembraceSM
  41. 41. Listen El learn an Snapchat Want snaps from nonprofits+foundat| ons+more? @gt‘rardinl #16NTCembraceSM
  42. 42. The end is near when you see a Professor getting more ups than you will ever get Today‘s the day! The sun is shining, the snow is falling, senior research is due. ..RESEARCH IS DUE! Thrilled to see camaraderie, support, and good news on Yik Yak! Down with anonymous trashtalkl Prof Maitra Every day I am amazed at the brilliance of Colgate students. Props to the brilliant ideas from my plant phys students!
  43. 43. Lauren Girardin @girardinI Q5: What brave experiments in social media would you run if you could do anything you want? #16NTCembraceSM t’-. ‘vL41nInitut : ""I.1lIli‘. :tnnl‘-mtx: L‘li"i
  44. 44. WANT TO SURVIVE OUT HERE TA KNOW WHERE YOUR TOWEL IS
  45. 45. Brave Experiments in Emerging Sccial Media Plan ' Listen & Learn fl Create Value . Be Ready to Engage 6 Communicate / / Evaluate Repeat
  46. 46. ‘Xe Lauren Girardii. @girardin| A-iii-4‘ 3- v 3|, I ‘Y. ‘it; :+ Emerging Social Media Plan Listen & Learn Create Value Be Ready to Engage “Communicate / / Evaluate l»-.7 Repeat #16NTCembraceSM ‘ii. egttntnanut : ""I.1lIli‘. :ml‘-mtx: t-‘li"i
  47. 47. ' ~ Jleng a anks for all the fish‘ #IENT[IBmhrat: eSM Survey: pn. st/ rD. JmKv @EirardinL
  48. 48. Need help getting your organization to experiment bravely and in ether '? L7}§. !I"r"ii . fl H I1 D S III‘ Let’s connect! lg@laurengirardin. com @girardinl

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