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Most nonprofits are familiar with Facebook, Twitter, and LinkedIn, but what about newer, fast-growing social media and messaging channels like Periscope, Slack, Snapchat, YikYak, WhatsApp, and that sparkly new one that launched while you were reading this description? What about the ones you’ve so far disregarded as mostly harmless, such as Pinterest, Vine, Instagram, and Reddit? How do you decide if these new (or just new-to-you) channels deserve to be part of your organization’s already crowded communications and marketing efforts? Can ephemeral, anonymous, and chat room social sharing really help your messages be heard?
The session will reset your mindset and get you excited to experiment bravely on social media. You’ll learn five questions to ask that can help you set nimble strategies and choose effective tactics for engaging on these channels. You’ll also be inspired by the creative ways that organizations large and small are boldly innovating on a variety of emerging social media.