Digital Marketing That Gets Results: Tips for Emerging Socal Media

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Are you a nonprofit, NGO, social enterprise, or foundation? Learn the hottest ways to reach and engage your audiences using emerging social media and other channels you just haven't tried out yet.

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Digital Marketing That Gets Results: Tips for Emerging Socal Media

  1. 1. Digital Marketing That Gets Results: Tips for Emerging Social Media 2014 Nonprofit Technology Conference #14NTCdigital @girardinl lg@laurengirardin.com
  2. 2. Here's the hard truth: Facebook is NOT a direct communications channel anymore. It’s an ad platform. Lauren Girardin @girardinl #14NTCdigital
  3. 3. Squat on your brand name1 Check: NameChk.com, Knowem.com Report: ▪ Instagram help.instagram.com/446663175382270 ▪ Tumblr brands.tumblr.com/start ▪ Vine /Twitter support.twitter.com/articles/18366 ▪ SnapChat support.snapchat.com/a/guidelines ▪ WhatsApp uses phone numbers ▪ Reddit may not use brand name, squat no less @girardinl #14NTCdigital
  4. 4. Experiment bravely2 @girardinl #14NTCdigital
  5. 5. Get visual3 @girardinl #14NTCdigital
  6. 6. Become self(ie) aware4 @girardinl #14NTCdigital
  7. 7. Reddit or regret it6
  8. 8. Reddit or regret it6 There are 70 comments, more than we ever get on Facebook…The day you posted it on Reddit, we got nearly 1,000 pageviews. When we launched the campaign, the biggest day was 400 views. 1,000 is huge!...This demonstrates that Reddit is an effective way to drive traffic to our website. “ ” @girardinl #14NTCdigital
  9. 9. Thanks! #14NTCdigital @girardinl lg@laurengirardin.com

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