Mobile Platforms Osaka, Japan - March 2011Nick Gallon Head of Mobile Platforms - Future Media
BBC’s take on Mobile Technology
BBC: Multi-brand, multi-platform. Inform, Educate, Entertain            Global: 240m+ consume BBC News every week         ...
BBC Mobile at an all-time high
What drives traffic to BBC?          Of the 3.3m weekly users in January:              ➔ Sport – 1.5m              ➔ News ...
Total monthly BBC iPlayer requests across all platforms       BBC iPlayer broke last month’s record with a new high of 162...
BBC iPlayer app is launched
So where do we go from here?
BBC – your ‘ticket’ to the 2012 Olympic Games
Thank You!Nick Gallon, Head of Mobile Platforms - Future Media   nick.gallon@bbc.co.uk
Upcoming SlideShare
Loading in …5
×

『放送コンテンツのモバイルビジネス展開』

495 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
495
On SlideShare
0
From Embeds
0
Number of Embeds
77
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

『放送コンテンツのモバイルビジネス展開』

  1. 1. Mobile Platforms Osaka, Japan - March 2011Nick Gallon Head of Mobile Platforms - Future Media
  2. 2. BBC’s take on Mobile Technology
  3. 3. BBC: Multi-brand, multi-platform. Inform, Educate, Entertain Global: 240m+ consume BBC News every week UK: BBC reaches 97% of population across TV, Radio and Online, averaging 20 hours per week
  4. 4. BBC Mobile at an all-time high
  5. 5. What drives traffic to BBC? Of the 3.3m weekly users in January: ➔ Sport – 1.5m ➔ News – 1.1m ➔ BBC iPlayer – 0.55m ➔ Weather – 0.24m Breaking News is also a key driver: ➔ 10 February – Egypt crisis comes to a climax. 383,170 view BBC News on a mobile device
  6. 6. Total monthly BBC iPlayer requests across all platforms BBC iPlayer broke last month’s record with a new high of 162 million requests for programmes across all platforms in January 2011 162 120 62
  7. 7. BBC iPlayer app is launched
  8. 8. So where do we go from here?
  9. 9. BBC – your ‘ticket’ to the 2012 Olympic Games
  10. 10. Thank You!Nick Gallon, Head of Mobile Platforms - Future Media nick.gallon@bbc.co.uk

×