Roland COMMUNITY Giovanni Re Roland DG Mid Europe
Evolution
Community <ul><li>Open </li></ul><ul><ul><li>Eerybody </li></ul></ul><ul><ul><li>Affinity </li></ul></ul><ul><li>Share </l...
Involution  (individualism)
Identity
New tribe
Training 2006 500 users in 2004
Training 2006 600 users in 2005
Training 2006 960 users in 2006
1100 users in 2007
980 users in 2008
What we discovered <ul><li>Training experience remains into the customers </li></ul><ul><li>People get more confident amon...
After Academy Web 2.0
New Contact point
Forum Artigiano Tecnologico <ul><li>Started in June 2004 on Yahoo </li></ul>
Why Yahoo groups? <ul><li>Open </li></ul><ul><li>Free </li></ul><ul><li>Not brand based </li></ul><ul><li>Mailing list (em...
Community cicle
Found
Affinity
Tools
Relationship
Grow
Forum Artigiano Tecnologico <ul><li>22736 message </li></ul><ul><li>1649 users </li></ul>
Who
Bulding new forum Togheter
New Forum
Four Area
RolAND YOU
I need
Talk and Knowledge
 
Forum Coltivation
Listen
<ul><ul><li>Focus on Trust, confidence. </li></ul></ul><ul><ul><li>Support , problem-solve and interact </li></ul></ul><ul...
Knowledge
<ul><ul><li>Encourage exchange of ideas,  </li></ul></ul><ul><ul><li>helps and advice. </li></ul></ul>
Meeting
Stay in touch and tell real story with love and passion
Roland COMMUNITY People passion is stronger than technology! Tank you
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Community And Forum March 2009

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Community And Forum March 2009

  1. 1. Roland COMMUNITY Giovanni Re Roland DG Mid Europe
  2. 2. Evolution
  3. 3. Community <ul><li>Open </li></ul><ul><ul><li>Eerybody </li></ul></ul><ul><ul><li>Affinity </li></ul></ul><ul><li>Share </li></ul><ul><ul><li>Knowledge </li></ul></ul><ul><ul><li>Resource </li></ul></ul><ul><li>Grow </li></ul><ul><ul><li>Individual </li></ul></ul><ul><ul><li>Group </li></ul></ul>
  4. 4. Involution (individualism)
  5. 5. Identity
  6. 6. New tribe
  7. 7. Training 2006 500 users in 2004
  8. 8. Training 2006 600 users in 2005
  9. 9. Training 2006 960 users in 2006
  10. 10. 1100 users in 2007
  11. 11. 980 users in 2008
  12. 12. What we discovered <ul><li>Training experience remains into the customers </li></ul><ul><li>People get more confident among them </li></ul><ul><li>Users discover other possibilities than fight for the price </li></ul><ul><li>Users increase trust in Roland Brand </li></ul>
  13. 13. After Academy Web 2.0
  14. 14. New Contact point
  15. 15. Forum Artigiano Tecnologico <ul><li>Started in June 2004 on Yahoo </li></ul>
  16. 16. Why Yahoo groups? <ul><li>Open </li></ul><ul><li>Free </li></ul><ul><li>Not brand based </li></ul><ul><li>Mailing list (email based) </li></ul><ul><li>Easy for dummy </li></ul>
  17. 17. Community cicle
  18. 18. Found
  19. 19. Affinity
  20. 20. Tools
  21. 21. Relationship
  22. 22. Grow
  23. 23. Forum Artigiano Tecnologico <ul><li>22736 message </li></ul><ul><li>1649 users </li></ul>
  24. 24. Who
  25. 25. Bulding new forum Togheter
  26. 26. New Forum
  27. 27. Four Area
  28. 28. RolAND YOU
  29. 29. I need
  30. 30. Talk and Knowledge
  31. 32. Forum Coltivation
  32. 33. Listen
  33. 34. <ul><ul><li>Focus on Trust, confidence. </li></ul></ul><ul><ul><li>Support , problem-solve and interact </li></ul></ul><ul><ul><li>with people sharing the same job. </li></ul></ul>
  34. 35. Knowledge
  35. 36. <ul><ul><li>Encourage exchange of ideas, </li></ul></ul><ul><ul><li>helps and advice. </li></ul></ul>
  36. 37. Meeting
  37. 38. Stay in touch and tell real story with love and passion
  38. 39. Roland COMMUNITY People passion is stronger than technology! Tank you

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