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Alevizou CreativeCitizen ESRC_Vienna

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Presented as part of the Economic and Social Research Council (UK) seminar series 'Digital Policy: Connectivity, Creativity and Rights' (RES-451-26-0849), Media and Communications Dept, University of Vienna,22-23 Nov 2012
http://creativecitizens.co.uk/2012/12/21/communities-by-design-neighbourhood-media-and-creative-citizenship/

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Alevizou CreativeCitizen ESRC_Vienna

  1. 1. Communications by Design? CommunitySpaces, Neighbourhood Media & Creativecitizens Dr Giota Alevizou With contributions from Katerina Alexiou, Catherine Green, Gail Ramster, Theo Zamenopoulos Presented as part of the Economic and Social Research Council (UK) seminar series Digital Policy: Connectivity, Creativity and Rights (RES-451-26-0849), Media and Communications Dept, University of Vienna,22-23 Nov 2012
  2. 2. Community Led Design
  3. 3. Key assumptions about the value of community-led design Community-led design brings to communities: • Social value: e.g. knowing more people makes people happy, connectivity gives people more power to engender change • Cultural value: e.g. a better environment with opportunities to learn and create, creating a sense of identity, shared culture/vision • Economic value: e.g. more businesses, more jobs, stronger local economy
  4. 4. The core questionshow do individuals and communities involved in participatory design projects,engage with each other and through new media.how do communities involved in such projects use the media as a means for way-finding and & communicationhow do communities represent their outputs, achievements and challenges theyface to raise the possible impact of their civic contributions
  5. 5. Creative Citizenship?Creative citizenship combines notions from cultural sociology - a field thataddresses the cultural needs of the individual and puts forward the representationof excluded or non expert groups (Stevenson, 2001; 2003) - with definitions of„creative communities‟, stemming from the social innovation context (Jégou etal., 2008: 32).Puts forward an understanding of citizenship as “practices of association amongco-subjects”, rather than a notion of “rights and obligations to a state”(Hartley, 2010)• new tendencies towards visibility and self-representation?• a renewed impulse for sharing contributing to everyday creative interpretations?• the emphasis on „process, emotion and presence‟ rather than simply an outcome? (Csikszentmihalyi, 1997; Gauntlett, 2011)
  6. 6. Insights on media use, media outputs
  7. 7. Overview of media use/outputs N: 33 representatives from 17 Communities: focus groups and questionnaires/media matrix
  8. 8. ’I first became aware of the issue througha poster on a tree, advertising a publicmeeting’
  9. 9. Break-down of small media use Small media matter and are generally found to be effective
  10. 10. Break-down of social media use Facebook was seen as the most effective way of reaching people after word of mouth.
  11. 11. Community ProfilesThe Mill Insights from focus groupStage: EstablishedType: Community CentreLocation: WalthamstowSize: 200 + volunteers and stakeholders
  12. 12. Community ProfilesKentish Town Neighbourhood Forum Insights from focus groupStage: MidType: Neighbourhood ForumLocation: Kentish TownSize: 230 members
  13. 13. Community ProfilesBarnfield Estate Insights from focus groupStage: MidType: RegenerationLocation: WoolwichSize: large community _ minimal public media footprint
  14. 14. Community ProfilesGoldsmiths Community Centre Insights from focus groupStage: EstablishedType: Community CentreLocation: LewishamSize: large
  15. 15. Community ProfilesWards Corner Community Coalition Insights from focus groupStage: EstablishedType: Built Environment /Advocacy/ActivismLocation: HaringeySize: large
  16. 16. Communities as audiences/info-gatherers/media prod-users Initiation and way-finding • Serendipitous discoveries & idea generation • Learning about and getting (more) involved • Info gathering and advice/support solicitation (un)Mediated public engagement workshops • Articulation of issues, needs, assets • Story-telling and reflective emotions about space, locality, identity • meetings with designers and planners trying to „understand‟ complex design through visits and crafty-ness Progression: communication and collaboration • Sharing info and awareness raising • Collaboration and deliberation (mediated yet mostly private) • Advocacy and volunteer mobilization • Understanding of problems through (often unmediated) co-creation • Consultation & peer support Communities as media prod-users • Representation and broadcasting: assets /outputs /events • Story-telling • Commentary
  17. 17. Maintaining mediated presence Realities • Media production/communication facilitated & endorsed by emerging community leaders / „media creatives‟. • Small media and social media facilitate peripheral participation in interest sub-communities Issues and Tensions – within wider processes of mediation Media and participatory literacy Sustainability Quality Social/on line media use Exposure vs privacy Governance (community, public, local) Representative-ness and inclusivity
  18. 18. Aspirations for community-led media sites

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