Greece. Brand New?                       Γιώπγορ Αναζηαζιάδηρ                             Ημεπίδα:Μιια Σςνεκηική Αναπηςξια...
So   what is a brand?
a BRAND is a person’s GUT-FEELING about aproduct, a service, an organization, anotherperson, a sports team, a museum, …, E...
It’s NOT what    YOU say it is
It’s what    THEY say it is
It’s what       THEY say it isGreeks    Non-Greeks
Non-Greeks   Brand Greece               Greeks
It’s NOT about a messageIt’s about a nation’s TRUTH
It’s aboutdistillinga simplevaluableTRUTH
HUMANSCALE
why should    buthuman scale be relevant  to people in Greece?
"Man is the measureof all things”Protagoras 490 BC – 420 BC
‘cause it’s about our historydemocracy, arts, sports, human sciences…     Greek ancient Gods as   humans
it’s about the Greek sea, the Greek sun, theunspoiled Greek naturethe inspiration they give to humans to go FW
it’s about the Greek   food & diet
it’s about our religion,   the orthodoxtemper           churchAnd its about the Greek
It’s about Greek   architecture
it’s about our economy of                   services,                agriculture,                     SME’sit’s about the ...
and mainly, its abouttheGreek temperament
A broad footprint of our collective personalityMelancholic                                            Choleric            ...
why should    andhuman scale be relevantto people outside Greece?
‘cause the world is changing             economy      co-existenceenvironment                well-being
why should     andhuman scale be beneficial      for the nation?
An area of greatopportunity                              green economyhuman sciences        education  culture and the art...
with Greeks being the proud                    HOSTS
GREECE 100%HUMAN
Greece. Brand new? A proposition for the future of Brand Greece
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Greece. Brand new? A proposition for the future of Brand Greece

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A speech on "Brand Greece" by Giorgos Anastasiadis, given on July 2nd, 2012, at a conference referring to Greece's prospects of coming out of the financial crisis, held by "Jean Monnet European Centre Of Excellence". The full speech can be found at http://brandgreece.blogspot.gr/2012/07/greece-brand-new-proposition-for-future.html

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Greece. Brand new? A proposition for the future of Brand Greece

  1. 1. Greece. Brand New? Γιώπγορ Αναζηαζιάδηρ Ημεπίδα:Μιια Σςνεκηική Αναπηςξιακή Πποοπηική ηηρ Ελλάδαρ Απένανηι ζηην Κπίζη Εςπωπαϊκό Κένηπο Απιζηείαρ Jean Monnet Εθνικό Και Καποδιζηπιακό Πανεπιζηήμιο Αθηνών Δεςηέπα, 2 Ιοςλίος 2012
  2. 2. So what is a brand?
  3. 3. a BRAND is a person’s GUT-FEELING about aproduct, a service, an organization, anotherperson, a sports team, a museum, …, EVEN AWHOLE COUNTRY AND A NATION
  4. 4. It’s NOT what YOU say it is
  5. 5. It’s what THEY say it is
  6. 6. It’s what THEY say it isGreeks Non-Greeks
  7. 7. Non-Greeks Brand Greece Greeks
  8. 8. It’s NOT about a messageIt’s about a nation’s TRUTH
  9. 9. It’s aboutdistillinga simplevaluableTRUTH
  10. 10. HUMANSCALE
  11. 11. why should buthuman scale be relevant to people in Greece?
  12. 12. "Man is the measureof all things”Protagoras 490 BC – 420 BC
  13. 13. ‘cause it’s about our historydemocracy, arts, sports, human sciences… Greek ancient Gods as humans
  14. 14. it’s about the Greek sea, the Greek sun, theunspoiled Greek naturethe inspiration they give to humans to go FW
  15. 15. it’s about the Greek food & diet
  16. 16. it’s about our religion, the orthodoxtemper churchAnd its about the Greek
  17. 17. It’s about Greek architecture
  18. 18. it’s about our economy of services, agriculture, SME’sit’s about the Greek products
  19. 19. and mainly, its abouttheGreek temperament
  20. 20. A broad footprint of our collective personalityMelancholic Choleric Bad times All times Good timesPhlegmatic Sanguine
  21. 21. why should andhuman scale be relevantto people outside Greece?
  22. 22. ‘cause the world is changing economy co-existenceenvironment well-being
  23. 23. why should andhuman scale be beneficial for the nation?
  24. 24. An area of greatopportunity green economyhuman sciences education culture and the artshospitality of every kind & recreation entrepreneurship
  25. 25. with Greeks being the proud HOSTS
  26. 26. GREECE 100%HUMAN

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