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e-Laptops.gr
   SEO Story
Giorgos*


      * Business Development Director@Mindworks
“Anyone who thinks that they are too small to make a difference has
never tried to fall asleep with a mosquito in the room...
e-Laptops.gr


• Tiny store (out of the city).
• 2 young individuals.
• Focusing on laptops.
+Pros
• Excelent Customer service
• Online presence (in 2006)
• Market Focus (only Laptops)
• Great Domain (e-laptops.gr)
-Cons
• No Brand
• Limited Product Catalogue
• Cluttered Market
• High Competition
• and..
-Cons
After a cold call and some meetings later,
              we took the job.
Make it sell!
Ultimate Goal:
How?
Through Search!
Forums, Directories etc.

    SEO copywriting       Html Optimization


                    SEO                 Meta tags
...
1                                     2            3




(1to2)May 2006 comparing to August 2007 2,7x up
(2to3)August 2007...
Janʼ09 organic traffic was 12,6x increased from Mayʼ06
But where did that traffic came from?
So what our mosquito managed to achieve?
Our mosquito sells like crazy!
They started a new store and they re now thinking how to
         expand their business in new products.
While looking its Goliaths straight in the eyes.
Thatʼs why
we had FUN of it!
Thank you!
online: http://slideshare.net/giorgos.vareloglou
My presentation




                                                   Gi...
SEO Case study: e-laptops.gr @ SEO workshop Athens
SEO Case study: e-laptops.gr @ SEO workshop Athens
SEO Case study: e-laptops.gr @ SEO workshop Athens
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SEO Case study: e-laptops.gr @ SEO workshop Athens

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Giorgos Vareloglou (Business Development Director @ Mindworks interactive) presents the SEO case study of the award wining e-laptops.gr @ 1st SEO Workshop Athens

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SEO Case study: e-laptops.gr @ SEO workshop Athens

  1. 1. e-Laptops.gr SEO Story
  2. 2. Giorgos* * Business Development Director@Mindworks
  3. 3. “Anyone who thinks that they are too small to make a difference has never tried to fall asleep with a mosquito in the room.” Christie Todd Whitman
  4. 4. e-Laptops.gr • Tiny store (out of the city). • 2 young individuals. • Focusing on laptops.
  5. 5. +Pros • Excelent Customer service • Online presence (in 2006) • Market Focus (only Laptops) • Great Domain (e-laptops.gr)
  6. 6. -Cons • No Brand • Limited Product Catalogue • Cluttered Market • High Competition • and..
  7. 7. -Cons
  8. 8. After a cold call and some meetings later, we took the job.
  9. 9. Make it sell! Ultimate Goal:
  10. 10. How?
  11. 11. Through Search!
  12. 12. Forums, Directories etc. SEO copywriting Html Optimization SEO Meta tags Title tags Internal Linking link Building Content Development
  13. 13. 1 2 3 (1to2)May 2006 comparing to August 2007 2,7x up (2to3)August 2007 comparing to January 2009 4,8x up
  14. 14. Janʼ09 organic traffic was 12,6x increased from Mayʼ06
  15. 15. But where did that traffic came from?
  16. 16. So what our mosquito managed to achieve?
  17. 17. Our mosquito sells like crazy!
  18. 18. They started a new store and they re now thinking how to expand their business in new products.
  19. 19. While looking its Goliaths straight in the eyes.
  20. 20. Thatʼs why we had FUN of it!
  21. 21. Thank you!
  22. 22. online: http://slideshare.net/giorgos.vareloglou My presentation Giorgos Vareloglou giorgos@mindworks.gr blog: aboutseo.gr twitter: vareloglou linkedin: in/vareloglou

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