Search Engine Reputation Management and social media

1,686 views

Published on

Costas Mantziaris' presentation, CEO of Mindworks interactive, on search engine reputation management and the role of search in social media Marketing

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,686
On SlideShare
0
From Embeds
0
Number of Embeds
201
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Search Engine Reputation Management and social media

  1. 1. Social Media & (Search Engine) Reputation Management <ul><li>Costas Mantziaris, Mindworks interactive </li></ul>
  2. 2. “ Google is a Reputation management System.” Google is not a search engine... * Clive Thompson WIRED Magazine
  3. 3. Dec. 15 2008
  4. 6. How far seems that from us? Far?
  5. 10. FACTS
  6. 11. 40% of users worldwide cannot distinguish search bar from address bar. FACT 1 VS
  7. 12. In the Search Engines Results Pages for your brand, you have control over 2 results (in best case scenario). FACT 2
  8. 13. The rest 8 results are in control of users.
  9. 14. OUT OF CONTROL
  10. 15. What others say about your brand is more important than what you say!
  11. 16. The Case
  12. 18. Results <ul><li>~ 58% traffic from small Social Media Sites </li></ul><ul><li>~ 42% traffic from Google search results (VF position 2-3) </li></ul>
  13. 19. Google helped Social <ul><li>~ 75% of the total traffic (from SMS) was referred by Google </li></ul><ul><li>Only 25% was “pure” social media users that noticed the articles through the SMS </li></ul>
  14. 20. Thank You! Questions? [email_address]

×