#COM280                  WWGD?              What Would Google Do ?                  Based on Jeff Jarvis’s bookCOM280 @gio...
COM280 @giorgiotedx
CONTROLCOM280 @giorgiotedx
CONTROL  Give people control, and they will               use it..COM280 @giorgiotedx
CONTROLCOM280 @giorgiotedx
CONTROL      Dont, and you will loose themCOM280 @giorgiotedx
CONTROLCOM280 @giorgiotedx
CONTROL     CompaniesCOM280 @giorgiotedx
CONTROL     Companies     InstitutionsCOM280 @giorgiotedx
CONTROL     Companies     Institutions     GovernmentsCOM280 @giorgiotedx
CONTROLCOM280 @giorgiotedx
CONTROL                      INTERNETCOM280 @giorgiotedx
CONTROLCOM280 @giorgiotedx
CONTROL   When dont you want be in control ofCOM280 @giorgiotedx
CONTROL   When dont you want be in control of  YOUR WORKCOM280 @giorgiotedx
CONTROL   When dont you want be in control of         YOUR BIZCOM280 @giorgiotedx
CONTROL   When dont you want be in control of     YOUR TIMECOM280 @giorgiotedx
CONTROL   When dont you want be in control of YOUR MONEYCOM280 @giorgiotedx
CONTROLCOM280 @giorgiotedx
CONTROL  Why you should give control over your life to somebody else           if you didnt HAVE to?COM280 @giorgiotedx
CONTROL      MAIN RULECOM280 @giorgiotedx
CONTROL      MAIN RULE    Companies are much better off is they      cede some control over to their                custom...
CONTROL   CUSTOMERS   Will use this control, and YOU will                   winCOM280 @giorgiotedx
DELL HELLCOM280 @giorgiotedx
DELL HELL                         WORST                      CUSTOMER ControlCOM280 @giorgiotedx
DELL HELL                          FIRST                      CUSTOMER ControlCOM280 @giorgiotedx
DELL HELL                      JEFF JARVISCOM280 @giorgiotedx
DELL HELL                      JEFF JARVISCOM280 @giorgiotedx
DELL HELL@ home service 325 U$   JEFF JARVISCOM280 @giorgiotedx
DELL HELL
DELL HELLSend the Laptop to get it fixed
DELL HELLSend the Laptop to get it fixedCame back with a new fault
DELL HELLSend the Laptop to get it fixedCame back with a new faultSpend endless amount of timewith people on the other side...
DELL SUCKSCOM280 @giorgiotedx
DELL SUCKS I just got a new Dell laptop and paid a fortune for the four-year, in-home service.COM280 @giorgiotedx
DELL SUCKS I just got a new Dell laptop and paid a fortune for the four-year, in-home service. The machine is a lemon and ...
DELL SUCKS I just got a new Dell laptop and paid a fortune for the four-year, in-home service. The machine is a lemon and ...
DELL SUCKS I just got a new Dell laptop and paid a fortune for the four-year, in-home service. The machine is a lemon and ...
DELL SUCKS I just got a new Dell laptop and paid a fortune for the four-year, in-home service. The machine is a lemon and ...
DELL SUCKS I just got a new Dell laptop and paid a fortune for the four-year, in-home service. The machine is a lemon and ...
DELL HELLCOM280 @giorgiotedx
DELL HELL10COM280 @giorgiotedx
DELL HELL10100COM280 @giorgiotedx
DELL HELL101001000COM280 @giorgiotedx
DELL HELL10100100010000COM280 @giorgiotedx
DELL HELLCOM280 @giorgiotedx
DELL HELL When press contacted DELL and asked about their policy on                 blogs, the answer was :COM280 @giorgio...
DELL HELL When press contacted DELL and asked about their policy on                 blogs, the answer was :   LOOK        ...
DELL HELL             I you want talk to DELL you need to do it :COM280 @giorgiotedx
DELL HELL             I you want talk to DELL you need to do it :                  On our siteCOM280 @giorgiotedx
DELL HELL             I you want talk to DELL you need to do it :               On our site              On our termsCOM28...
DELL HELL           But people where already talking about DELLCOM280 @giorgiotedx
DELL HELL           But people where already talking about DELL            On their blogsCOM280 @giorgiotedx
DELL HELL           But people where already talking about DELL            On their blogs            On their termsCOM280 ...
DELL HELL
DELL HELL      #7
DELL HELL            BRAND           DAMAGECOM280 @giorgiotedx
DELL HELL  CUSTOMER SATISFACTION RATINGSCOM280 @giorgiotedx
DELL HELL  CUSTOMER SATISFACTION RATINGS               80               60               40               20              ...
DELL HELL     REVENUES RESULTSCOM280 @giorgiotedx
DELL HELL     REVENUES RESULTS              300              225              150               75                0COM280 ...
DELL HELL     SHARE PRICE                      -46 %COM280 @giorgiotedx
DELL HELLCOM280 @giorgiotedx
DELL HELL In the Internet age when you lose a customerCOM280 @giorgiotedx
DELL HELL             You also loose all his/her friendsCOM280 @giorgiotedx
DELL HELL             You also loose all his/her friendsCOM280 @giorgiotedx
DELL HELLCOM280 @giorgiotedx
DELL HELL     You got Delled !COM280 @giorgiotedx
DELL HELL     You got Delled !COM280 @giorgiotedx
DELL HELLCOM280 @giorgiotedx
DELL HELL OPEN LETTER TO MICHAEL          DELLCOM280 @giorgiotedx
DELL HELL OPEN LETTER TO MICHAEL          DELL  READ BLOGSCOM280 @giorgiotedx
DELL HELL OPEN LETTER TO MICHAEL          DELL  READ BLOGSCOM280 @giorgiotedx
DELL HELL                 Bloggers are your                          customers OPEN LETTER TO MICHAEL          DELL  READ ...
DELL HELL                 Bloggers are your                          customers OPEN LETTER TO MICHAEL   You spend millions...
DELL HELL                 Bloggers are your                          customers OPEN LETTER TO MICHAEL   You spend millions...
DELL HELL OPEN LETTER TO MICHAEL          DELL READ BLOGSCOM280 @giorgiotedx
DELL HELLOPEN LETTER TO MICHAEL         DELLREAD BLOGSTALK TOCONSUMERSCOM280 @giorgiotedx
DELL HELL                Look dont touch ??OPEN LETTER TO MICHAEL         DELLREAD BLOGSTALK TOCONSUMERSCOM280 @giorgiotedx
DELL HELL                Look dont touch ??                         Are you pretending we, theOPEN LETTER TO MICHAEL   con...
DELL HELL                Look dont touch ??                         Are you pretending we, theOPEN LETTER TO MICHAEL   con...
DELL HELL                Look dont touch ??                         Are you pretending we, theOPEN LETTER TO MICHAEL   con...
DELL HELL                Look dont touch ??                         Are you pretending we, theOPEN LETTER TO MICHAEL   con...
DELL HELLOPEN LETTER TO MICHAEL         DELLREAD BLOGSTALK TOCONSUMERSCOM280 @giorgiotedx
DELL HELL OPEN LETTER TO MICHAEL          DELLREAD BLOGSTALK TOCONSUMERSBLOGCOM280 @giorgiotedx
DELL HELL                 Why Blog ? OPEN LETTER TO MICHAEL          DELLREAD BLOGSTALK TOCONSUMERSBLOGCOM280 @giorgiotedx
DELL HELL                 Why Blog ?                          It shows you are open OPEN LETTER TO MICHAEL          DELLRE...
DELL HELL                 Why Blog ?                          It shows you are open OPEN LETTER TO MICHAEL   It shows you ...
DELL HELL                 Why Blog ?                          It shows you are open OPEN LETTER TO MICHAEL   It shows you ...
DELL HELL                 Why Blog ?                          It shows you are open OPEN LETTER TO MICHAEL   It shows you ...
DELL HELL OPEN LETTER TO MICHAEL          DELL READ BLOGS TALK TO CONSUMERS BLOG READ BAD PRCOM280 @giorgiotedx
DELL HELL                 Dont ignore bad PR OPEN LETTER TO MICHAEL          DELL READ BLOGS TALK TO CONSUMERS BLOG READ B...
DELL HELL                 Dont ignore bad PR                          Read about it OPEN LETTER TO MICHAEL          DELL R...
DELL HELL                 Dont ignore bad PR                          Read about it OPEN LETTER TO MICHAEL   Blog on how y...
DELL HELL                 Dont ignore bad PR                          Read about it OPEN LETTER TO MICHAEL   Blog on how y...
DELL HELL                 Dont ignore bad PR                          Read about it OPEN LETTER TO MICHAEL   Blog on how y...
DELL HELL  DIRECT2DELLCOM280 @giorgiotedx
DELL HELL  DIRECT2DELL DELL LISTENINGCOM280 @giorgiotedx
DELL HELL    IDEASTORMCOM280 @giorgiotedx
DELL HELL    IDEASTORM     DELL ACTINGCOM280 @giorgiotedx
DELL HELL                      SHARE PRICE                      +33 %COM280 @giorgiotedx
COM280 @giorgiotedx
CONTROLCOM280 @giorgiotedx
CONTROLCOM280 @giorgiotedx
CONTROLGive people control, and they will use it..COM280 @giorgiotedx
CONTROLCOM280 @giorgiotedx
CONTROLDont, and you will loose themCOM280 @giorgiotedx
CRISISCOM280 @giorgiotedx
CRISIS Your worst customer is your best              friendCOM280 @giorgiotedx
CRISISCOM280 @giorgiotedx
CRISIS FIND OUT WHAT PEOPLE ARE SAYING           ABOUT YOUCOM280 @giorgiotedx
CRISIS                      Your name FIND OUT WHAT PEOPLE ARE SAYING           ABOUT YOUCOM280 @giorgiotedx
CRISIS                      Your company FIND OUT WHAT PEOPLE ARE SAYING           ABOUT YOUCOM280 @giorgiotedx
CRISIS FIND OUT WHAT PEOPLE ARE SAYING           ABOUT YOUCOM280 @giorgiotedx
CRISIS FIND OUT WHAT PEOPLE ARE SAYING           ABOUT YOUCOM280 @giorgiotedx
CRISIS FIND OUT WHAT PEOPLE ARE SAYING           ABOUT YOUCOM280 @giorgiotedx
CRISIS FIND OUT WHAT PEOPLE ARE SAYING           ABOUT YOUCOM280 @giorgiotedx
CRISIS FIND OUT WHAT PEOPLE ARE SAYING           ABOUT YOUCOM280 @giorgiotedx
CRISIS FIND OUT WHAT PEOPLE ARE SAYING           ABOUT YOUCOM280 @giorgiotedx
CRISIS FIND OUT WHAT PEOPLE ARE SAYING           ABOUT YOUCOM280 @giorgiotedx
CRISIS FIND OUT WHAT PEOPLE ARE SAYING           ABOUT YOUCOM280 @giorgiotedx
CRISIS FIND OUT WHAT PEOPLE ARE SAYING           ABOUT YOUCOM280 @giorgiotedx
CRISISNOW RESPOND FIND OUT WHAT PEOPLE ARE SAYING           ABOUT YOUCOM280 @giorgiotedx
CRISISDO IT YOURSELF FIND OUT WHAT PEOPLE ARE SAYING           ABOUT YOUCOM280 @giorgiotedx
CRISIS         BE YOURSELF FIND OUT WHAT PEOPLE ARE SAYING           ABOUT YOUCOM280 @giorgiotedx
CRISIS  START  CONVERSATIONS FIND OUT WHAT PEOPLE ARE SAYING           ABOUT YOUCOM280 @giorgiotedx
CRISIS FIND OUT WHAT PEOPLE ARE SAYING           ABOUT YOUCOM280 @giorgiotedx
SUSAN                      ANGRY SUSANCOM280 @giorgiotedx
SUSAN    Susan bought your product                                ANGRY SUSANCOM280 @giorgiotedx
SUSAN    Susan bought your product    Your product was faulty                                ANGRY SUSANCOM280 @giorgiotedx
SUSAN    Susan bought your product    Your product was faulty    Susan writes on her blog                                A...
SUSAN    Susan bought your product    Your product was faulty    Susan writes on her blog    Susan creates a hate site    ...
SUSAN    Susan bought your product    Your product was faulty    Susan writes on her blog    Susan creates a hate site    ...
SUSAN    Susan bought your product    Your product was faulty    Susan writes on her blog    Susan creates a hate site    ...
SUSAN    Susan bought your product    Your product was faulty    Susan writes on her blog    Susan creates a hate site    ...
SUSAN                      ANGRY SUSANCOM280 @giorgiotedx
SUSANSusan is competing with you to define                                       ANGRY SUSANCOM280 @giorgiotedx
SUSANSusan is competing with you to define  YOUR BRAND                                 ANGRY SUSANCOM280 @giorgiotedx
SUSAN                      ANGRY SUSANCOM280 @giorgiotedx
SUSANEven if you dont listen to Susan                                    ANGRY SUSANCOM280 @giorgiotedx
SUSANEven if you dont listen to Susan  PressCompetitors                  Will                                    ANGRY SUS...
SUSAN                      ANGRY SUSANCOM280 @giorgiotedx
SUSAN     What will you do now?                             ANGRY SUSANCOM280 @giorgiotedx
SUSAN     What will you do now?     Kill Susan                             ANGRY SUSANCOM280 @giorgiotedx
SUSAN     What will you do now?     Kill Susan     Ignore Susan                             ANGRY SUSANCOM280 @giorgiotedx
SUSAN     What will you do now?     Kill Susan     Ignore Susan     Sue Susan                             ANGRY SUSANCOM28...
SUSAN     What will you do now?     Kill Susan     Ignore Susan     Sue Susan     Hire a P.R. to deal with it             ...
SUSAN     What will you do now?     Kill Susan     Ignore Susan     Sue Susan     Hire a P.R. to deal with it     Wait for...
STRATEGYCOM280 @giorgiotedx
STRATEGYIf you have one chance to do theright thing, what would you do ?COM280 @giorgiotedx
STRATEGYIf you have one chance to do theright thing, what would you do ?COM280 @giorgiotedx
STRATEGY  Angry SusanCOM280 @giorgiotedx
STRATEGY   Angry SusanDear Susan,I have read you have a problem with our product.COM280 @giorgiotedx
STRATEGY   Angry SusanDear Susan,I have read you have a problem with our product.I really want to understand the problem a...
STRATEGY   Angry SusanDear Susan,I have read you have a problem with our product.I really want to understand the problem a...
STRATEGY   Angry SusanDear Susan,I have read you have a problem with our product.I really want to understand the problem a...
STRATEGY   Angry SusanDear Susan,I have read you have a problem with our product.I really want to understand the problem a...
STRATEGY   Angry SusanDear Susan,I have read you have a problem with our product.I really want to understand the problem a...
STRATEGYCOM280 @giorgiotedx
STRATEGY    Once Susan will be calmedCOM280 @giorgiotedx
STRATEGY    Once Susan will be calmed    Ask her opinions on other products of    yoursCOM280 @giorgiotedx
STRATEGY    Once Susan will be calmed    Ask her opinions on other products of    yours    Send her some goodiesCOM280 @gi...
STRATEGY    Once Susan will be calmed    Ask her opinions on other products of    yours    Send her some goodies    Ask he...
STRATEGY    Once Susan will be calmed    Ask her opinions on other products of    yours    Send her some goodies    Ask he...
STRATEGYCOM280 @giorgiotedx
STRATEGY  Your Company    Its cultureCOM280 @giorgiotedx
STRATEGY  Your Company    Its cultureCOM280 @giorgiotedx
STRATEGY  Your Company    Its cultureOr this mess would not have build upCOM280 @giorgiotedx
STRATEGYCOM280 @giorgiotedx
STRATEGY Execs might say :COM280 @giorgiotedx
STRATEGY Execs might say :   She voided the warranty !COM280 @giorgiotedx
STRATEGY Execs might say :   She voided the warranty !   She called customer services   when in India is night timeCOM280 ...
STRATEGY Execs might say :   She voided the warranty !   She called customer services   when in India is night time   She ...
STRATEGY Execs might say :   She voided the warranty !   She called customer services   when in India is night time   She ...
STRATEGYCOM280 @giorgiotedx
STRATEGY But is Susan was   a lone crazyAll this mess would not have built upCOM280 @giorgiotedx
STRATEGYCOM280 @giorgiotedx
STRATEGY  Where to start ?COM280 @giorgiotedx
STRATEGY          1  Where to start ?COM280 @giorgiotedx
STRATEGY          1  Where to start ?COM280 @giorgiotedx
STRATEGY          1COM280 @giorgiotedx
STRATEGY                      1    Find all the places where people                 complainCOM280 @giorgiotedx
STRATEGY                      1    Find all the places where people                 complain      Solve all the problems y...
STRATEGY          1COM280 @giorgiotedx
STRATEGY                   1                      RepairCOM280 @giorgiotedx
STRATEGY                    1                      Repair                      ReplaceCOM280 @giorgiotedx
STRATEGY                    1                      Repair                      Replace                      RefundCOM280 @...
STRATEGY                     1                      Repair                      Replace                      Refund       ...
STRATEGY          1COM280 @giorgiotedx
STRATEGY                    1    The cost will be always lower    than the P.R. damage that will   occur if any of these p...
STRATEGY   2
STRATEGY         2      Share problems      and solutions as         the occur
STRATEGY          3COM280 @giorgiotedx
STRATEGY             3    Open a direct link        between   customers and execsCOM280 @giorgiotedx
STRATEGY               3    Open a direct link        between   customers and execs   What is there to fear     from your ...
CRISIS  Your worst customer is your best               friendCOM280 @giorgiotedx
MORE JIMsYour best customer is your partnerCOM280 @giorgiotedx
MORE JIMsCOM280 @giorgiotedx
MORE JIMs    Jim is a happy customerCOM280 @giorgiotedx
MORE JIMs    Jim is a happy customer    Jim has a conversation with our    CompanyCOM280 @giorgiotedx
MORE JIMs    Jim is a happy customer    Jim has a conversation with our    Company    Jim trusts us and promotes our    pr...
MORE JIMsCOM280 @giorgiotedx
MORE JIMsHow can we organize our company aroundthis new relationship we are having withpeople that we used to call consume...
MORE JIMsHow can we organize our company aroundthis new relationship we are having withpeople that we used to call consume...
MORE JIMsCOM280 @giorgiotedx
MORE JIMs                      JIM                      partnerCOM280 @giorgiotedx
MORE JIMs                                         DESIGN                      PRODUCTIO                                   ...
MORE JIMs                                         DESIGN                      PRODUCTIO                                   ...
MORE JIMs Leaving the task only to some         departments                     DESIGN        It will not work            ...
MORE JIMs                                         DESIGN                      PRODUCTIO                                   ...
MORE JIMs      Outsourcing the task to       an external company               DESIGN          It will not work           ...
MORE JIMs                                         DESIGN                      PRODUCTIO                                   ...
MORE JIMs        You need to do all the     tasks by yourself and learn         DESIGN           in the process           ...
MORE JIMs  DESIGNCOM280 @giorgiotedx
MORE JIMs      Why dont disclose the design of your future product and make it  DESIGN                                    ...
MORE JIMs           Why dont disclose the design of your future product and make it  DESIGN                               ...
MORE JIMsCOM280 @giorgiotedx
MORE JIMs THE BIGGEST REVOLUTION CAUSED BY THE INTERNET  HAS LIITLE TO DO WITH       TECHNOLOGYCOM280 @giorgiotedx
MORE JIMsIT HAS TO DO WITH PEOPLE        AND THEIR RELATIONSHIPSCOM280 @giorgiotedx
NEW ARCHITECTURE The Link changes everythingCOM280 @giorgiotedx
NEW ARCHITECTURE                        9-11COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
NEW ARCHITECTURECOM280 @giorgiotedx
NEW ARCHITECTURE                        LINK                       SEARCHCOM280 @giorgiotedx
NEW ARCHITECTURE                          LINK                         SEARCH                      The LINK and the SEARCH...
NEW ARCHITECTURECOM280 @giorgiotedx
NEW ARCHITECTURE                      This new structure will redefine everything                              MARKETINGCOM...
NEW ARCHITECTURE                      This new structure will redefine everything                              MARKETING   ...
NEW ARCHITECTURE                      This new structure will redefine everything                             MARKETING    ...
NEW ARCHITECTURE                      This new structure will redefine everything                             MARKETING    ...
NEW ARCHITECTURE                      This new structure will redefine everything                             MARKETING    ...
NEW ARCHITECTURECOM280 @giorgiotedx
NEW ARCHITECTURE                       Everybody can                           speakCOM280 @giorgiotedx
NEW ARCHITECTURE                      Everybody can                          speak                      Everybody can     ...
NEW ARCHITECTURECOM280 @giorgiotedx
NEW ARCHITECTURE                           Enables people                         to organize aroundCOM280 @giorgiotedx
NEW ARCHITECTURE                             Enables people                           to organize around                  ...
NEW ARCHITECTURE                             Enables people                           to organize around                  ...
NEW ARCHITECTURE                             Enables people                           to organize around                  ...
NEW ARCHITECTURE                             Enables people                           to organize around                  ...
NEW ARCHITECTURE                             Enables people                           to organize around                  ...
THE               NEW ARCHITECTURE REVOLUTION                  Enables people       HAS                           to organ...
NEW ARCHITECTURECOM280 @giorgiotedx
NEW ARCHITECTURETHE LINK AND THE SEARCH        INITIATED     CONVERSATIONSCOM280 @giorgiotedx
NEW ARCHITECTURECOM280 @giorgiotedx
NEW ARCHITECTURE            THIS NEW SYSTEM REQUIRES           THAT EVERYTHING ABOUT YOUCOM280 @giorgiotedx
NEW ARCHITECTURE            THIS NEW SYSTEM REQUIRES           THAT EVERYTHING ABOUT YOU                      Your Product...
NEW ARCHITECTURE            THIS NEW SYSTEM REQUIRES           THAT EVERYTHING ABOUT YOU                      Your Product...
NEW ARCHITECTURE            THIS NEW SYSTEM REQUIRES           THAT EVERYTHING ABOUT YOU                      Your Product...
NEW ARCHITECTURE            THIS NEW SYSTEM REQUIRES           THAT EVERYTHING ABOUT YOU                      Your Product...
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#COM280 | What would Google do ?

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Lecture based on Jeff Jarvis book on the Google ecosystem. What can we learn from Google's story? New ways of communicating and managing crisis online. You can buy the book here : http://www.amazon.com/What-Would-Google-Jeff-Jarvis/dp/0061709719

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#COM280 | What would Google do ?

  1. 1. #COM280 WWGD? What Would Google Do ? Based on Jeff Jarvis’s bookCOM280 @giorgiotedx
  2. 2. COM280 @giorgiotedx
  3. 3. CONTROLCOM280 @giorgiotedx
  4. 4. CONTROL Give people control, and they will use it..COM280 @giorgiotedx
  5. 5. CONTROLCOM280 @giorgiotedx
  6. 6. CONTROL Dont, and you will loose themCOM280 @giorgiotedx
  7. 7. CONTROLCOM280 @giorgiotedx
  8. 8. CONTROL CompaniesCOM280 @giorgiotedx
  9. 9. CONTROL Companies InstitutionsCOM280 @giorgiotedx
  10. 10. CONTROL Companies Institutions GovernmentsCOM280 @giorgiotedx
  11. 11. CONTROLCOM280 @giorgiotedx
  12. 12. CONTROL INTERNETCOM280 @giorgiotedx
  13. 13. CONTROLCOM280 @giorgiotedx
  14. 14. CONTROL When dont you want be in control ofCOM280 @giorgiotedx
  15. 15. CONTROL When dont you want be in control of YOUR WORKCOM280 @giorgiotedx
  16. 16. CONTROL When dont you want be in control of YOUR BIZCOM280 @giorgiotedx
  17. 17. CONTROL When dont you want be in control of YOUR TIMECOM280 @giorgiotedx
  18. 18. CONTROL When dont you want be in control of YOUR MONEYCOM280 @giorgiotedx
  19. 19. CONTROLCOM280 @giorgiotedx
  20. 20. CONTROL Why you should give control over your life to somebody else if you didnt HAVE to?COM280 @giorgiotedx
  21. 21. CONTROL MAIN RULECOM280 @giorgiotedx
  22. 22. CONTROL MAIN RULE Companies are much better off is they cede some control over to their customersCOM280 @giorgiotedx
  23. 23. CONTROL CUSTOMERS Will use this control, and YOU will winCOM280 @giorgiotedx
  24. 24. DELL HELLCOM280 @giorgiotedx
  25. 25. DELL HELL WORST CUSTOMER ControlCOM280 @giorgiotedx
  26. 26. DELL HELL FIRST CUSTOMER ControlCOM280 @giorgiotedx
  27. 27. DELL HELL JEFF JARVISCOM280 @giorgiotedx
  28. 28. DELL HELL JEFF JARVISCOM280 @giorgiotedx
  29. 29. DELL HELL@ home service 325 U$ JEFF JARVISCOM280 @giorgiotedx
  30. 30. DELL HELL
  31. 31. DELL HELLSend the Laptop to get it fixed
  32. 32. DELL HELLSend the Laptop to get it fixedCame back with a new fault
  33. 33. DELL HELLSend the Laptop to get it fixedCame back with a new faultSpend endless amount of timewith people on the other side ofthe world
  34. 34. DELL SUCKSCOM280 @giorgiotedx
  35. 35. DELL SUCKS I just got a new Dell laptop and paid a fortune for the four-year, in-home service.COM280 @giorgiotedx
  36. 36. DELL SUCKS I just got a new Dell laptop and paid a fortune for the four-year, in-home service. The machine is a lemon and the service is a lie.COM280 @giorgiotedx
  37. 37. DELL SUCKS I just got a new Dell laptop and paid a fortune for the four-year, in-home service. The machine is a lemon and the service is a lie. Im having all kinds of trouble with the hardware: overheats, network doesnt work, maxes out on CPU usage.COM280 @giorgiotedx
  38. 38. DELL SUCKS I just got a new Dell laptop and paid a fortune for the four-year, in-home service. The machine is a lemon and the service is a lie. Im having all kinds of trouble with the hardware: overheats, network doesnt work, maxes out on CPU usage. But what really irks me is that they say if they sent someone to my home -- which I paid for -- he wouldnt have the parts, so I might as well just send the machine in and lose it for 7-10 days -- plus the time going through this crap.COM280 @giorgiotedx
  39. 39. DELL SUCKS I just got a new Dell laptop and paid a fortune for the four-year, in-home service. The machine is a lemon and the service is a lie. Im having all kinds of trouble with the hardware: overheats, network doesnt work, maxes out on CPU usage. But what really irks me is that they say if they sent someone to my home -- which I paid for -- he wouldnt have the parts, so I might as well just send the machine in and lose it for 7-10 days -- plus the time going through this crap. So I have this new machine and paid for them to FXXXXXX FIX IT IN MY HOUSE and they dont and I lose it for two weeks.COM280 @giorgiotedx
  40. 40. DELL SUCKS I just got a new Dell laptop and paid a fortune for the four-year, in-home service. The machine is a lemon and the service is a lie. Im having all kinds of trouble with the hardware: overheats, network doesnt work, maxes out on CPU usage. But what really irks me is that they say if they sent someone to my home -- which I paid for -- he wouldnt have the parts, so I might as well just send the machine in and lose it for 7-10 days -- plus the time going through this crap. So I have this new machine and paid for them to FXXXXXX FIX IT IN MY HOUSE and they dont and I lose it for two weeks. DELL SUCKS. DELL LIES. Put that in your Google and smoke it, Dell. - ORIGINAL BLOG POST 2005COM280 @giorgiotedx
  41. 41. DELL HELLCOM280 @giorgiotedx
  42. 42. DELL HELL10COM280 @giorgiotedx
  43. 43. DELL HELL10100COM280 @giorgiotedx
  44. 44. DELL HELL101001000COM280 @giorgiotedx
  45. 45. DELL HELL10100100010000COM280 @giorgiotedx
  46. 46. DELL HELLCOM280 @giorgiotedx
  47. 47. DELL HELL When press contacted DELL and asked about their policy on blogs, the answer was :COM280 @giorgiotedx
  48. 48. DELL HELL When press contacted DELL and asked about their policy on blogs, the answer was : LOOK and Dont TOUCHCOM280 @giorgiotedx
  49. 49. DELL HELL I you want talk to DELL you need to do it :COM280 @giorgiotedx
  50. 50. DELL HELL I you want talk to DELL you need to do it : On our siteCOM280 @giorgiotedx
  51. 51. DELL HELL I you want talk to DELL you need to do it : On our site On our termsCOM280 @giorgiotedx
  52. 52. DELL HELL But people where already talking about DELLCOM280 @giorgiotedx
  53. 53. DELL HELL But people where already talking about DELL On their blogsCOM280 @giorgiotedx
  54. 54. DELL HELL But people where already talking about DELL On their blogs On their termsCOM280 @giorgiotedx
  55. 55. DELL HELL
  56. 56. DELL HELL #7
  57. 57. DELL HELL BRAND DAMAGECOM280 @giorgiotedx
  58. 58. DELL HELL CUSTOMER SATISFACTION RATINGSCOM280 @giorgiotedx
  59. 59. DELL HELL CUSTOMER SATISFACTION RATINGS 80 60 40 20 0COM280 @giorgiotedx
  60. 60. DELL HELL REVENUES RESULTSCOM280 @giorgiotedx
  61. 61. DELL HELL REVENUES RESULTS 300 225 150 75 0COM280 @giorgiotedx
  62. 62. DELL HELL SHARE PRICE -46 %COM280 @giorgiotedx
  63. 63. DELL HELLCOM280 @giorgiotedx
  64. 64. DELL HELL In the Internet age when you lose a customerCOM280 @giorgiotedx
  65. 65. DELL HELL You also loose all his/her friendsCOM280 @giorgiotedx
  66. 66. DELL HELL You also loose all his/her friendsCOM280 @giorgiotedx
  67. 67. DELL HELLCOM280 @giorgiotedx
  68. 68. DELL HELL You got Delled !COM280 @giorgiotedx
  69. 69. DELL HELL You got Delled !COM280 @giorgiotedx
  70. 70. DELL HELLCOM280 @giorgiotedx
  71. 71. DELL HELL OPEN LETTER TO MICHAEL DELLCOM280 @giorgiotedx
  72. 72. DELL HELL OPEN LETTER TO MICHAEL DELL READ BLOGSCOM280 @giorgiotedx
  73. 73. DELL HELL OPEN LETTER TO MICHAEL DELL READ BLOGSCOM280 @giorgiotedx
  74. 74. DELL HELL Bloggers are your customers OPEN LETTER TO MICHAEL DELL READ BLOGSCOM280 @giorgiotedx
  75. 75. DELL HELL Bloggers are your customers OPEN LETTER TO MICHAEL You spend millions in DELL consumer research, user groups, think tanks to find out what people are thinking READ BLOGS - on blogs, all you need to do is ask and they will tell you.COM280 @giorgiotedx
  76. 76. DELL HELL Bloggers are your customers OPEN LETTER TO MICHAEL You spend millions in DELL consumer research, user groups, think tanks to find out what people are thinking READ BLOGS - on blogs, all you need to do is ask and they will tell you. For FreeCOM280 @giorgiotedx
  77. 77. DELL HELL OPEN LETTER TO MICHAEL DELL READ BLOGSCOM280 @giorgiotedx
  78. 78. DELL HELLOPEN LETTER TO MICHAEL DELLREAD BLOGSTALK TOCONSUMERSCOM280 @giorgiotedx
  79. 79. DELL HELL Look dont touch ??OPEN LETTER TO MICHAEL DELLREAD BLOGSTALK TOCONSUMERSCOM280 @giorgiotedx
  80. 80. DELL HELL Look dont touch ?? Are you pretending we, theOPEN LETTER TO MICHAEL consumers, do not exist ? DELLREAD BLOGSTALK TOCONSUMERSCOM280 @giorgiotedx
  81. 81. DELL HELL Look dont touch ?? Are you pretending we, theOPEN LETTER TO MICHAEL consumers, do not exist ? DELL Join the conversation !READ BLOGSTALK TOCONSUMERSCOM280 @giorgiotedx
  82. 82. DELL HELL Look dont touch ?? Are you pretending we, theOPEN LETTER TO MICHAEL consumers, do not exist ? DELL Join the conversation !READ BLOGS Ask them what you shouldTALK TO doCONSUMERSCOM280 @giorgiotedx
  83. 83. DELL HELL Look dont touch ?? Are you pretending we, theOPEN LETTER TO MICHAEL consumers, do not exist ? DELL Join the conversation !READ BLOGS Ask them what you shouldTALK TO doCONSUMERS Help them in connecting to each otherCOM280 @giorgiotedx
  84. 84. DELL HELLOPEN LETTER TO MICHAEL DELLREAD BLOGSTALK TOCONSUMERSCOM280 @giorgiotedx
  85. 85. DELL HELL OPEN LETTER TO MICHAEL DELLREAD BLOGSTALK TOCONSUMERSBLOGCOM280 @giorgiotedx
  86. 86. DELL HELL Why Blog ? OPEN LETTER TO MICHAEL DELLREAD BLOGSTALK TOCONSUMERSBLOGCOM280 @giorgiotedx
  87. 87. DELL HELL Why Blog ? It shows you are open OPEN LETTER TO MICHAEL DELLREAD BLOGSTALK TOCONSUMERSBLOGCOM280 @giorgiotedx
  88. 88. DELL HELL Why Blog ? It shows you are open OPEN LETTER TO MICHAEL It shows you are not afraid DELLREAD BLOGSTALK TOCONSUMERSBLOGCOM280 @giorgiotedx
  89. 89. DELL HELL Why Blog ? It shows you are open OPEN LETTER TO MICHAEL It shows you are not afraid DELL It shows that you careREAD BLOGSTALK TOCONSUMERSBLOGCOM280 @giorgiotedx
  90. 90. DELL HELL Why Blog ? It shows you are open OPEN LETTER TO MICHAEL It shows you are not afraid DELL It shows that you careREAD BLOGSTALK TO It shows that you listenCONSUMERSBLOGCOM280 @giorgiotedx
  91. 91. DELL HELL OPEN LETTER TO MICHAEL DELL READ BLOGS TALK TO CONSUMERS BLOG READ BAD PRCOM280 @giorgiotedx
  92. 92. DELL HELL Dont ignore bad PR OPEN LETTER TO MICHAEL DELL READ BLOGS TALK TO CONSUMERS BLOG READ BAD PRCOM280 @giorgiotedx
  93. 93. DELL HELL Dont ignore bad PR Read about it OPEN LETTER TO MICHAEL DELL READ BLOGS TALK TO CONSUMERS BLOG READ BAD PRCOM280 @giorgiotedx
  94. 94. DELL HELL Dont ignore bad PR Read about it OPEN LETTER TO MICHAEL Blog on how you are trying DELL to fix the problems READ BLOGS TALK TO CONSUMERS BLOG READ BAD PRCOM280 @giorgiotedx
  95. 95. DELL HELL Dont ignore bad PR Read about it OPEN LETTER TO MICHAEL Blog on how you are trying DELL to fix the problems READ BLOGS Ask the community for help TALK TO CONSUMERS BLOG READ BAD PRCOM280 @giorgiotedx
  96. 96. DELL HELL Dont ignore bad PR Read about it OPEN LETTER TO MICHAEL Blog on how you are trying DELL to fix the problems READ BLOGS Ask the community for help TALK TO Join the conversation, CONSUMERS always! BLOG READ BAD PRCOM280 @giorgiotedx
  97. 97. DELL HELL DIRECT2DELLCOM280 @giorgiotedx
  98. 98. DELL HELL DIRECT2DELL DELL LISTENINGCOM280 @giorgiotedx
  99. 99. DELL HELL IDEASTORMCOM280 @giorgiotedx
  100. 100. DELL HELL IDEASTORM DELL ACTINGCOM280 @giorgiotedx
  101. 101. DELL HELL SHARE PRICE +33 %COM280 @giorgiotedx
  102. 102. COM280 @giorgiotedx
  103. 103. CONTROLCOM280 @giorgiotedx
  104. 104. CONTROLCOM280 @giorgiotedx
  105. 105. CONTROLGive people control, and they will use it..COM280 @giorgiotedx
  106. 106. CONTROLCOM280 @giorgiotedx
  107. 107. CONTROLDont, and you will loose themCOM280 @giorgiotedx
  108. 108. CRISISCOM280 @giorgiotedx
  109. 109. CRISIS Your worst customer is your best friendCOM280 @giorgiotedx
  110. 110. CRISISCOM280 @giorgiotedx
  111. 111. CRISIS FIND OUT WHAT PEOPLE ARE SAYING ABOUT YOUCOM280 @giorgiotedx
  112. 112. CRISIS Your name FIND OUT WHAT PEOPLE ARE SAYING ABOUT YOUCOM280 @giorgiotedx
  113. 113. CRISIS Your company FIND OUT WHAT PEOPLE ARE SAYING ABOUT YOUCOM280 @giorgiotedx
  114. 114. CRISIS FIND OUT WHAT PEOPLE ARE SAYING ABOUT YOUCOM280 @giorgiotedx
  115. 115. CRISIS FIND OUT WHAT PEOPLE ARE SAYING ABOUT YOUCOM280 @giorgiotedx
  116. 116. CRISIS FIND OUT WHAT PEOPLE ARE SAYING ABOUT YOUCOM280 @giorgiotedx
  117. 117. CRISIS FIND OUT WHAT PEOPLE ARE SAYING ABOUT YOUCOM280 @giorgiotedx
  118. 118. CRISIS FIND OUT WHAT PEOPLE ARE SAYING ABOUT YOUCOM280 @giorgiotedx
  119. 119. CRISIS FIND OUT WHAT PEOPLE ARE SAYING ABOUT YOUCOM280 @giorgiotedx
  120. 120. CRISIS FIND OUT WHAT PEOPLE ARE SAYING ABOUT YOUCOM280 @giorgiotedx
  121. 121. CRISIS FIND OUT WHAT PEOPLE ARE SAYING ABOUT YOUCOM280 @giorgiotedx
  122. 122. CRISIS FIND OUT WHAT PEOPLE ARE SAYING ABOUT YOUCOM280 @giorgiotedx
  123. 123. CRISISNOW RESPOND FIND OUT WHAT PEOPLE ARE SAYING ABOUT YOUCOM280 @giorgiotedx
  124. 124. CRISISDO IT YOURSELF FIND OUT WHAT PEOPLE ARE SAYING ABOUT YOUCOM280 @giorgiotedx
  125. 125. CRISIS BE YOURSELF FIND OUT WHAT PEOPLE ARE SAYING ABOUT YOUCOM280 @giorgiotedx
  126. 126. CRISIS START CONVERSATIONS FIND OUT WHAT PEOPLE ARE SAYING ABOUT YOUCOM280 @giorgiotedx
  127. 127. CRISIS FIND OUT WHAT PEOPLE ARE SAYING ABOUT YOUCOM280 @giorgiotedx
  128. 128. SUSAN ANGRY SUSANCOM280 @giorgiotedx
  129. 129. SUSAN Susan bought your product ANGRY SUSANCOM280 @giorgiotedx
  130. 130. SUSAN Susan bought your product Your product was faulty ANGRY SUSANCOM280 @giorgiotedx
  131. 131. SUSAN Susan bought your product Your product was faulty Susan writes on her blog ANGRY SUSANCOM280 @giorgiotedx
  132. 132. SUSAN Susan bought your product Your product was faulty Susan writes on her blog Susan creates a hate site ANGRY SUSANCOM280 @giorgiotedx
  133. 133. SUSAN Susan bought your product Your product was faulty Susan writes on her blog Susan creates a hate site Susan writes on other Blogs ANGRY SUSANCOM280 @giorgiotedx
  134. 134. SUSAN Susan bought your product Your product was faulty Susan writes on her blog Susan creates a hate site Susan writes on other Blogs Susan posts audiofiles of phone calls to customer care. ANGRY SUSANCOM280 @giorgiotedx
  135. 135. SUSAN Susan bought your product Your product was faulty Susan writes on her blog Susan creates a hate site Susan writes on other Blogs Susan posts audiofiles of phone calls to customer care. Susan creates a YouTube Video ANGRY SUSANCOM280 @giorgiotedx
  136. 136. SUSAN ANGRY SUSANCOM280 @giorgiotedx
  137. 137. SUSANSusan is competing with you to define ANGRY SUSANCOM280 @giorgiotedx
  138. 138. SUSANSusan is competing with you to define YOUR BRAND ANGRY SUSANCOM280 @giorgiotedx
  139. 139. SUSAN ANGRY SUSANCOM280 @giorgiotedx
  140. 140. SUSANEven if you dont listen to Susan ANGRY SUSANCOM280 @giorgiotedx
  141. 141. SUSANEven if you dont listen to Susan PressCompetitors Will ANGRY SUSANCOM280 @giorgiotedx
  142. 142. SUSAN ANGRY SUSANCOM280 @giorgiotedx
  143. 143. SUSAN What will you do now? ANGRY SUSANCOM280 @giorgiotedx
  144. 144. SUSAN What will you do now? Kill Susan ANGRY SUSANCOM280 @giorgiotedx
  145. 145. SUSAN What will you do now? Kill Susan Ignore Susan ANGRY SUSANCOM280 @giorgiotedx
  146. 146. SUSAN What will you do now? Kill Susan Ignore Susan Sue Susan ANGRY SUSANCOM280 @giorgiotedx
  147. 147. SUSAN What will you do now? Kill Susan Ignore Susan Sue Susan Hire a P.R. to deal with it ANGRY SUSANCOM280 @giorgiotedx
  148. 148. SUSAN What will you do now? Kill Susan Ignore Susan Sue Susan Hire a P.R. to deal with it Wait for it to go awayNothing of the above will work ANGRY SUSANCOM280 @giorgiotedx
  149. 149. STRATEGYCOM280 @giorgiotedx
  150. 150. STRATEGYIf you have one chance to do theright thing, what would you do ?COM280 @giorgiotedx
  151. 151. STRATEGYIf you have one chance to do theright thing, what would you do ?COM280 @giorgiotedx
  152. 152. STRATEGY Angry SusanCOM280 @giorgiotedx
  153. 153. STRATEGY Angry SusanDear Susan,I have read you have a problem with our product.COM280 @giorgiotedx
  154. 154. STRATEGY Angry SusanDear Susan,I have read you have a problem with our product.I really want to understand the problem and fix it.COM280 @giorgiotedx
  155. 155. STRATEGY Angry SusanDear Susan,I have read you have a problem with our product.I really want to understand the problem and fix it.I will be really grateful if you can help us inunderstanding better what happened.COM280 @giorgiotedx
  156. 156. STRATEGY Angry SusanDear Susan,I have read you have a problem with our product.I really want to understand the problem and fix it.I will be really grateful if you can help us inunderstanding better what happened.This way other customers will not incur in thesame problem.COM280 @giorgiotedx
  157. 157. STRATEGY Angry SusanDear Susan,I have read you have a problem with our product.I really want to understand the problem and fix it.I will be really grateful if you can help us inunderstanding better what happened.This way other customers will not incur in thesame problem.ThankyouCOM280 @giorgiotedx
  158. 158. STRATEGY Angry SusanDear Susan,I have read you have a problem with our product.I really want to understand the problem and fix it.I will be really grateful if you can help us inunderstanding better what happened.This way other customers will not incur in thesame problem.Thankyou Your NameCOM280 @giorgiotedx
  159. 159. STRATEGYCOM280 @giorgiotedx
  160. 160. STRATEGY Once Susan will be calmedCOM280 @giorgiotedx
  161. 161. STRATEGY Once Susan will be calmed Ask her opinions on other products of yoursCOM280 @giorgiotedx
  162. 162. STRATEGY Once Susan will be calmed Ask her opinions on other products of yours Send her some goodiesCOM280 @giorgiotedx
  163. 163. STRATEGY Once Susan will be calmed Ask her opinions on other products of yours Send her some goodies Ask her to blog on how the problem is gone ( you might not need to ask)COM280 @giorgiotedx
  164. 164. STRATEGY Once Susan will be calmed Ask her opinions on other products of yours Send her some goodies Ask her to blog on how the problem is gone ( you might not need to ask) Now the difficult part begins.COM280 @giorgiotedx
  165. 165. STRATEGYCOM280 @giorgiotedx
  166. 166. STRATEGY Your Company Its cultureCOM280 @giorgiotedx
  167. 167. STRATEGY Your Company Its cultureCOM280 @giorgiotedx
  168. 168. STRATEGY Your Company Its cultureOr this mess would not have build upCOM280 @giorgiotedx
  169. 169. STRATEGYCOM280 @giorgiotedx
  170. 170. STRATEGY Execs might say :COM280 @giorgiotedx
  171. 171. STRATEGY Execs might say : She voided the warranty !COM280 @giorgiotedx
  172. 172. STRATEGY Execs might say : She voided the warranty ! She called customer services when in India is night timeCOM280 @giorgiotedx
  173. 173. STRATEGY Execs might say : She voided the warranty ! She called customer services when in India is night time She did not read the instructionsCOM280 @giorgiotedx
  174. 174. STRATEGY Execs might say : She voided the warranty ! She called customer services when in India is night time She did not read the instructions She is crazy !COM280 @giorgiotedx
  175. 175. STRATEGYCOM280 @giorgiotedx
  176. 176. STRATEGY But is Susan was a lone crazyAll this mess would not have built upCOM280 @giorgiotedx
  177. 177. STRATEGYCOM280 @giorgiotedx
  178. 178. STRATEGY Where to start ?COM280 @giorgiotedx
  179. 179. STRATEGY 1 Where to start ?COM280 @giorgiotedx
  180. 180. STRATEGY 1 Where to start ?COM280 @giorgiotedx
  181. 181. STRATEGY 1COM280 @giorgiotedx
  182. 182. STRATEGY 1 Find all the places where people complainCOM280 @giorgiotedx
  183. 183. STRATEGY 1 Find all the places where people complain Solve all the problems you canCOM280 @giorgiotedx
  184. 184. STRATEGY 1COM280 @giorgiotedx
  185. 185. STRATEGY 1 RepairCOM280 @giorgiotedx
  186. 186. STRATEGY 1 Repair ReplaceCOM280 @giorgiotedx
  187. 187. STRATEGY 1 Repair Replace RefundCOM280 @giorgiotedx
  188. 188. STRATEGY 1 Repair Replace Refund Whatever the customer wantsCOM280 @giorgiotedx
  189. 189. STRATEGY 1COM280 @giorgiotedx
  190. 190. STRATEGY 1 The cost will be always lower than the P.R. damage that will occur if any of these problems would become viral on the web.COM280 @giorgiotedx
  191. 191. STRATEGY 2
  192. 192. STRATEGY 2 Share problems and solutions as the occur
  193. 193. STRATEGY 3COM280 @giorgiotedx
  194. 194. STRATEGY 3 Open a direct link between customers and execsCOM280 @giorgiotedx
  195. 195. STRATEGY 3 Open a direct link between customers and execs What is there to fear from your own customers ?COM280 @giorgiotedx
  196. 196. CRISIS Your worst customer is your best friendCOM280 @giorgiotedx
  197. 197. MORE JIMsYour best customer is your partnerCOM280 @giorgiotedx
  198. 198. MORE JIMsCOM280 @giorgiotedx
  199. 199. MORE JIMs Jim is a happy customerCOM280 @giorgiotedx
  200. 200. MORE JIMs Jim is a happy customer Jim has a conversation with our CompanyCOM280 @giorgiotedx
  201. 201. MORE JIMs Jim is a happy customer Jim has a conversation with our Company Jim trusts us and promotes our products How can we open the door to more people like Jim ?COM280 @giorgiotedx
  202. 202. MORE JIMsCOM280 @giorgiotedx
  203. 203. MORE JIMsHow can we organize our company aroundthis new relationship we are having withpeople that we used to call consumers, andthat now we callCOM280 @giorgiotedx
  204. 204. MORE JIMsHow can we organize our company aroundthis new relationship we are having withpeople that we used to call consumers, andthat now we call PARTNERSCOM280 @giorgiotedx
  205. 205. MORE JIMsCOM280 @giorgiotedx
  206. 206. MORE JIMs JIM partnerCOM280 @giorgiotedx
  207. 207. MORE JIMs DESIGN PRODUCTIO JIM partner MARKETING CUSTOMER SALESCOM280 @giorgiotedx
  208. 208. MORE JIMs DESIGN PRODUCTIO JIM partner MARKETING CUSTOMER SALESCOM280 @giorgiotedx
  209. 209. MORE JIMs Leaving the task only to some departments DESIGN It will not work PRODUCTIO JIM partner MARKETING CUSTOMER SALESCOM280 @giorgiotedx
  210. 210. MORE JIMs DESIGN PRODUCTIO JIM partner MARKETING CUSTOMER SALESCOM280 @giorgiotedx
  211. 211. MORE JIMs Outsourcing the task to an external company DESIGN It will not work THE PRODUCTIO JIM partner MARKETING GURUS CUSTOMER SALESCOM280 @giorgiotedx
  212. 212. MORE JIMs DESIGN PRODUCTIO JIM partner MARKETING CUSTOMER SALESCOM280 @giorgiotedx
  213. 213. MORE JIMs You need to do all the tasks by yourself and learn DESIGN in the process PRODUCTIO JIM partner MARKETING CUSTOMER SALESCOM280 @giorgiotedx
  214. 214. MORE JIMs DESIGNCOM280 @giorgiotedx
  215. 215. MORE JIMs Why dont disclose the design of your future product and make it DESIGN PUBLIC ?COM280 @giorgiotedx
  216. 216. MORE JIMs Why dont disclose the design of your future product and make it DESIGN PUBLIC ? Go Public ! Research Service reports Needs Design Concepts Sketches New IdeasCOM280 @giorgiotedx
  217. 217. MORE JIMsCOM280 @giorgiotedx
  218. 218. MORE JIMs THE BIGGEST REVOLUTION CAUSED BY THE INTERNET HAS LIITLE TO DO WITH TECHNOLOGYCOM280 @giorgiotedx
  219. 219. MORE JIMsIT HAS TO DO WITH PEOPLE AND THEIR RELATIONSHIPSCOM280 @giorgiotedx
  220. 220. NEW ARCHITECTURE The Link changes everythingCOM280 @giorgiotedx
  221. 221. NEW ARCHITECTURE 9-11COM280 @giorgiotedx
  222. 222. COM280 @giorgiotedx
  223. 223. COM280 @giorgiotedx
  224. 224. COM280 @giorgiotedx
  225. 225. COM280 @giorgiotedx
  226. 226. COM280 @giorgiotedx
  227. 227. COM280 @giorgiotedx
  228. 228. NEW ARCHITECTURECOM280 @giorgiotedx
  229. 229. NEW ARCHITECTURE LINK SEARCHCOM280 @giorgiotedx
  230. 230. NEW ARCHITECTURE LINK SEARCH The LINK and the SEARCH create the mean to find everything and connect anyoneCOM280 @giorgiotedx
  231. 231. NEW ARCHITECTURECOM280 @giorgiotedx
  232. 232. NEW ARCHITECTURE This new structure will redefine everything MARKETINGCOM280 @giorgiotedx
  233. 233. NEW ARCHITECTURE This new structure will redefine everything MARKETING POLITICSCOM280 @giorgiotedx
  234. 234. NEW ARCHITECTURE This new structure will redefine everything MARKETING POLITICS GOVERNMENTCOM280 @giorgiotedx
  235. 235. NEW ARCHITECTURE This new structure will redefine everything MARKETING POLITICS GOVERNMENT EDUCATIONCOM280 @giorgiotedx
  236. 236. NEW ARCHITECTURE This new structure will redefine everything MARKETING POLITICS GOVERNMENT EDUCATION THE WORLDCOM280 @giorgiotedx
  237. 237. NEW ARCHITECTURECOM280 @giorgiotedx
  238. 238. NEW ARCHITECTURE Everybody can speakCOM280 @giorgiotedx
  239. 239. NEW ARCHITECTURE Everybody can speak Everybody can hearCOM280 @giorgiotedx
  240. 240. NEW ARCHITECTURECOM280 @giorgiotedx
  241. 241. NEW ARCHITECTURE Enables people to organize aroundCOM280 @giorgiotedx
  242. 242. NEW ARCHITECTURE Enables people to organize around INTERESTCOM280 @giorgiotedx
  243. 243. NEW ARCHITECTURE Enables people to organize around INTEREST NEEDCOM280 @giorgiotedx
  244. 244. NEW ARCHITECTURE Enables people to organize around INTEREST NEED MARKETCOM280 @giorgiotedx
  245. 245. NEW ARCHITECTURE Enables people to organize around INTEREST NEED MARKET CAUSECOM280 @giorgiotedx
  246. 246. NEW ARCHITECTURE Enables people to organize around INTEREST NEED MARKET CAUSE THE LINK AND THE SEARCH HAVE STARTED A REVOLUTIONCOM280 @giorgiotedx
  247. 247. THE NEW ARCHITECTURE REVOLUTION Enables people HAS to organize around INTEREST NEED MARKET CAUSE JUST THE LINK AND THE SEARCH BEGUN HAVE STARTED A REVOLUTIONCOM280 @giorgiotedx
  248. 248. NEW ARCHITECTURECOM280 @giorgiotedx
  249. 249. NEW ARCHITECTURETHE LINK AND THE SEARCH INITIATED CONVERSATIONSCOM280 @giorgiotedx
  250. 250. NEW ARCHITECTURECOM280 @giorgiotedx
  251. 251. NEW ARCHITECTURE THIS NEW SYSTEM REQUIRES THAT EVERYTHING ABOUT YOUCOM280 @giorgiotedx
  252. 252. NEW ARCHITECTURE THIS NEW SYSTEM REQUIRES THAT EVERYTHING ABOUT YOU Your ProductCOM280 @giorgiotedx
  253. 253. NEW ARCHITECTURE THIS NEW SYSTEM REQUIRES THAT EVERYTHING ABOUT YOU Your Product Your BusinessCOM280 @giorgiotedx
  254. 254. NEW ARCHITECTURE THIS NEW SYSTEM REQUIRES THAT EVERYTHING ABOUT YOU Your Product Your Business Your MessageCOM280 @giorgiotedx
  255. 255. NEW ARCHITECTURE THIS NEW SYSTEM REQUIRES THAT EVERYTHING ABOUT YOU Your Product Your Business Your Message TO HAVE A PERMALINK ON THE WEBCOM280 @giorgiotedx

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