#COM280The most viewed viral video of all times.COM280 @giorgiotedx
Give people control, and they will               use it..COM280 @giorgiotedx
The Unexpected                                                              10000000                                      ...
The Breakthrough                      Average             Kony2012             30           22.5             15           ...
CONVINCED •   ENGAGING •   EMOTIONAL •   WORLD AS ONE COMMUNITY •   IMMEDIATE CALL TO ACTION                      SKEPTICA...
U S                                M O                              FA                           NY                       ...
• AWARENESS• FROM ONLINE TO OFFLINE  Give people control, and they will               use it..COM280 @giorgiotedx
The StrategyCOM280 @giorgiotedx
The StrategyCOM280 @giorgiotedx
The StrategyCOM280 @giorgiotedx
The Online ExperienceCOM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
CULTUREMAKERS   POLICYMAKERSCOM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COVER THE NIGHT OFFICIAL VIDEOCOM280 @giorgiotedx
COVER THE NIGHT OFFICIAL VIDEO                              ONLINE VIEWS                                                  ...
Can ONLINE Activism move OFFLINE ?COM280 @giorgiotedx
APRIL 20 2012COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
COM280 @giorgiotedx
Invisible Children was unprepared for their own successInvisible Children proved that online video can move masses        ...
Q&ACOM280 @giorgiotedx
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#COM280 |Kony2012 the most viewed viral video of all times.

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What made Kony 2012 the most viewed viral video of all time and why the shift from online activism to off-line activism did not work quite well.

Lecture part of the COM280 series at Zayed University, UAE.

Published in: Education, Technology, Business
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#COM280 |Kony2012 the most viewed viral video of all times.

  1. 1. #COM280The most viewed viral video of all times.COM280 @giorgiotedx
  2. 2. Give people control, and they will use it..COM280 @giorgiotedx
  3. 3. The Unexpected 10000000 7500000 5000000 2500000 Expected 0 Reach “We aimed for the video to build up to their April 20th action and get at least 500,000 views in 2012; we were not prepared for the 100 million views in ten days” Chris Carver, COO Invisible ChildrenCOM280 @giorgiotedx
  4. 4. The Breakthrough Average Kony2012 30 22.5 15 7.5 0COM280 @giorgiotedx Minutes
  5. 5. CONVINCED • ENGAGING • EMOTIONAL • WORLD AS ONE COMMUNITY • IMMEDIATE CALL TO ACTION SKEPTICAL • OVER SIMPLISTIC •Give people control, and they ELIMINATING KONY DOES NOT SOLVE THE PROBLEM will • WHERE THE MONEY GOES? • ANACHRONISTIC use it..COM280 @giorgiotedx
  6. 6. U S M O FA NY KO E K control, and they will Give A M people use it..COM280 @giorgiotedx
  7. 7. • AWARENESS• FROM ONLINE TO OFFLINE Give people control, and they will use it..COM280 @giorgiotedx
  8. 8. The StrategyCOM280 @giorgiotedx
  9. 9. The StrategyCOM280 @giorgiotedx
  10. 10. The StrategyCOM280 @giorgiotedx
  11. 11. The Online ExperienceCOM280 @giorgiotedx
  12. 12. COM280 @giorgiotedx
  13. 13. COM280 @giorgiotedx
  14. 14. COM280 @giorgiotedx
  15. 15. COM280 @giorgiotedx
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  23. 23. COM280 @giorgiotedx
  24. 24. COM280 @giorgiotedx
  25. 25. COM280 @giorgiotedx
  26. 26. CULTUREMAKERS POLICYMAKERSCOM280 @giorgiotedx
  27. 27. COM280 @giorgiotedx
  28. 28. COM280 @giorgiotedx
  29. 29. COM280 @giorgiotedx
  30. 30. COM280 @giorgiotedx
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  32. 32. COM280 @giorgiotedx
  33. 33. COM280 @giorgiotedx
  34. 34. COM280 @giorgiotedx
  35. 35. COM280 @giorgiotedx
  36. 36. COVER THE NIGHT OFFICIAL VIDEOCOM280 @giorgiotedx
  37. 37. COVER THE NIGHT OFFICIAL VIDEO ONLINE VIEWS 100000000 75000000 0 25000000 50000000 KONY2012 COVER THE NIGHT 200.000COM280 @giorgiotedx
  38. 38. Can ONLINE Activism move OFFLINE ?COM280 @giorgiotedx
  39. 39. APRIL 20 2012COM280 @giorgiotedx
  40. 40. COM280 @giorgiotedx
  41. 41. COM280 @giorgiotedx
  42. 42. COM280 @giorgiotedx
  43. 43. Invisible Children was unprepared for their own successInvisible Children proved that online video can move masses KONY is now FamousCOM280 @giorgiotedx
  44. 44. Q&ACOM280 @giorgiotedx

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