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You’ve got lots of marketing channels and tasks, so now you’ve got lots of platforms. Or you’re trying to use one big platform that isn’t tailored to your organization - meaning you only get part of the data and insights you need. When all you're really trying to do is aggregate data across multiple areas of marketing so that you can understand how campaigns and actions affect overall findability, conversions, and revenue. You also need to be able to drill down into specific areas so you can get details about what’s working and what’s not.
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