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GinzaMetrics platform overview - site dashboard - keyword analytics

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GinzaMetrics platform overview - site dashboard - keyword analytics

  1. 1. Platform Guide Site Dashboard Keyword Analytics
  2. 2. Keyword Insights The Keyword Insights area delivers detailed information on each of your tracked keywords for your content as well as your competitors. In the chart section you’ll be able to see: - Ranking distribution information for your keywords at the site and group level - Average rank for your keywords - Findability Score for you and your competitors at the keyword level - Tracked organic visit data - Conversions for your keywords and content - Revenue charts for your keywords and content
  3. 3. Top 3 Keywords This chart provides a view of keyword distribution across various ranks. Using this view, you can quickly see your overall keyword performance, with keywords in the top 10 positions in varying shades of green, and additional ranks shown in yellow, orange, and red. Hovering over a segment of the chart will reveal the total number of keywords within that rank position. Clicking into a segment of the chart will provide a listing of all of the keywords within that rank as well as corresponding content.
  4. 4. Average Rank This chart shows the average rank of your tracked keywords and topics across search engine selected as compared to your competitors. Use Average Rank to see how you’re appearing across your selected search engine for target keywords by rank. Use your dashboard filters to view this chart by selected keyword ranking groups.
  5. 5. Tracked Organic Conversions Tracked Organic Conversions shows you the number of conversions that have come from unpaid search engine or device results via the keywords you are tracking. Clicking into a segment of the chart will reveal specific content with additional data for search volume, total conversions and revenue for that specific page. Use your dashboard filters to segment by conversion type for more data viewing options.
  6. 6. E-Commerce / Revenue View the total revenue contributed by your selected search engines or devices for your tracked keywords and content. Using this chart, you can view total revenue from search results, revenue distribution across search engines, and by clicking into the chart you can see specific revenue for each piece of content or page for that search engine.
  7. 7. Keyword Analytics Chart The Keyword Analytics Chart available in your Keyword Insights section provides a list of all targeted keywords you have selected. In this chart you can view your current position on the search engine selected, the change in position for that targeted keyword / topic, your average position, impressions, clicks, and CTR data. You can also view total search volume for the time period as well as projected monthly traffic for your keyword. You can also toggle additional chart data settings off and on using the “Visible Columns” option in the top left of the chart. This will provide analytics data including the corresponding ranking URL, as well as visit, conversion, and revenue data.
  8. 8. Search Engine Rank & Analytics Chart Use your search engine rank and analytics chart to view your ranking progress across all of your selected search engines or devices. Here you can view each targeted keyword or topics current position and change in rank over the time period selected for each search engine or device as well as search volume, projected monthly traffic, and conversion information in your chosen currency. You can update targeted search engines, keywords, and currency type in your Site Settings area in the main navigation at the top of your dashboard.
  9. 9. Keyword Group Analytics Chart The Keyword Group Analytics Chart is a great reference for how your targeted keywords and topics are performing at an aggregate. You can create keyword groups to reflect marketing campaigns, products, features, audience types, geographies, and more. For each of your keyword groups, you can see the total number of the keywords in the group, and the total number of keywords in each ranking position using the color coded columns. Clicking into one of the colored boxes will provide you a detailed list of which keywords fall in that category.
  10. 10. Keyword Group Analytics Chart In this view you can also see search volume and analytics metrics as well as conversions and revenue. Using the drop down option in the top left of the chart, you can choose a competitor and view their ranking keywords within the same groups you have created. This is a great way to view competitor capabilities by campaign, product, feature, geography, etc. at a glance.
  11. 11. Preferred Landing Page (PLP) Chart Preferred Landing Pages (PLPs) are pages that you own (or have control over) that you would like to rank for a specific keyword or topic. For each piece of content you create, it’s important to think about what terms and topics someone would use to find it. GinzaMetrics gives you the ability to manage your Preferred Landing Pages and their corresponding keywords directly within the dashboard. On a daily basis GinzaMetrics will also monitor whether or not your PLP is matching the ranking URL and recommended target keyword. Correctly matched PLPs have a green check mark next to them in this view. To adjust your PLPs, use the
  12. 12. Ranking Trends Chart The Ranking Trends chart highlights how your targeted keywords and topics have performed on an individual basis over the last 10 days for your selected search engine. You can select a search engine in the filters at the top of your dashboard. Using the “Show Groups” option, you can see how your keyword groups have performed for each day over the past 10 days or for a time period selected in your filters. Select a competitor from the drop down bar in the top left and view your competitors performance for your keywords as well.
  13. 13. Competitor Keyword Trends Chart This chart delivers a grid view of each keyword and all of your selected competitors corresponding ranking for that keyword in comparison to your rank. Positive rank changes are shown in green and negative rank changes are shown in red. Adjusting the date, keyword group, or search engine filters at the top of your dashboard will customize this view. Use the “Show Groups” option to see how all of your competitors are performing across your campaigns, products, features, and more.
  14. 14. Have Questions or Need Assistance? Account setup and onboarding: karen@ginzametrics.com Technical issues: support@ginzametrics.com Plans and pricing: erin@ginzametrics.com Demo request: http://www.ginzametrics.com/demo-request/

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