GinzaMetrics platform overview - site dashboard - keyword analytics
The Keyword Insights area delivers detailed information on each of your tracked keywords for
your content as well as your competitors. In the chart section you’ll be able to see:
- Ranking distribution information for your keywords at the site and group level
- Average rank for your keywords
- Findability Score for you and your competitors at the keyword level
- Tracked organic visit data
- Conversions for your keywords and content
- Revenue charts for your keywords and content
Top 3 Keywords
This chart provides a view of keyword distribution across various ranks. Using this view, you
can quickly see your overall keyword performance, with keywords in the top 10 positions in
varying shades of green, and additional ranks shown in yellow, orange, and red.
Hovering over a segment of the chart will reveal the total number of keywords within that rank
position. Clicking into a segment of the chart will provide a listing of all of the keywords within
that rank as well as corresponding content.
This chart shows the average rank of your tracked keywords and topics across search engine
selected as compared to your competitors. Use Average Rank to see how you’re appearing
across your selected search engine for target keywords by rank.
Use your dashboard ﬁlters to view this chart by selected keyword ranking groups.
Tracked Organic Conversions
Tracked Organic Conversions shows you the number of conversions that have come from
unpaid search engine or device results via the keywords you are tracking.
Clicking into a segment of the chart will reveal speciﬁc content with additional data for search
volume, total conversions and revenue for that speciﬁc page.
Use your dashboard ﬁlters to segment by conversion type for more data viewing options.
E-Commerce / Revenue
View the total revenue contributed by your selected search engines or devices for your tracked
keywords and content.
Using this chart, you can view total revenue from search results, revenue distribution across
search engines, and by clicking into the chart you can see speciﬁc revenue for each piece of
content or page for that search engine.
Keyword Analytics Chart
The Keyword Analytics Chart available in your Keyword Insights section provides a list of all
targeted keywords you have selected.
In this chart you can view your current position on the search engine selected, the change in
position for that targeted keyword / topic, your average position, impressions, clicks, and CTR
data. You can also view total search volume for the time period as well as projected monthly
trafﬁc for your keyword.
You can also toggle additional chart data settings off and on using the “Visible Columns”
option in the top left of the chart. This will provide analytics data including the corresponding
ranking URL, as well as visit, conversion, and revenue data.
Search Engine Rank & Analytics Chart
Use your search engine rank and analytics chart to view your ranking progress across all of
your selected search engines or devices.
Here you can view each targeted keyword or topics current position and change in rank over
the time period selected for each search engine or device as well as search volume, projected
monthly trafﬁc, and conversion information in your chosen currency.
You can update targeted search engines, keywords, and currency type in your Site Settings
area in the main navigation at the top of your dashboard.
Keyword Group Analytics Chart
The Keyword Group Analytics Chart is a great reference for how your targeted keywords and
topics are performing at an aggregate. You can create keyword groups to reﬂect marketing
campaigns, products, features, audience types, geographies, and more.
For each of your keyword groups, you can see the total number of the keywords in the group,
and the total number of keywords in each ranking position using the color coded columns.
Clicking into one of the colored boxes will provide you a detailed list of which keywords fall in
Keyword Group Analytics Chart
In this view you can also see search volume and analytics metrics as well as conversions and
Using the drop down option in the top left of the chart, you can choose a competitor and view
their ranking keywords within the same groups you have created. This is a great way to view
competitor capabilities by campaign, product, feature, geography, etc. at a glance.
Preferred Landing Page (PLP) Chart
Preferred Landing Pages (PLPs) are pages that you own (or have control over) that you would
like to rank for a speciﬁc keyword or topic. For each piece of content you create, it’s important
to think about what terms and topics someone would use to ﬁnd it.
GinzaMetrics gives you the ability to manage your Preferred Landing Pages and their
corresponding keywords directly within the dashboard. On a daily basis GinzaMetrics will also
monitor whether or not your PLP is matching the ranking URL and recommended target
Correctly matched PLPs have a green check mark next to them in this view. To adjust your
PLPs, use the
Ranking Trends Chart
The Ranking Trends chart highlights how your targeted keywords and topics have performed
on an individual basis over the last 10 days for your selected search engine. You can select a
search engine in the ﬁlters at the top of your dashboard.
Using the “Show Groups” option, you can see how your keyword groups have performed for
each day over the past 10 days or for a time period selected in your ﬁlters.
Select a competitor from the drop down bar in the top left and view your competitors
performance for your keywords as well.
Competitor Keyword Trends Chart
This chart delivers a grid view of each keyword and all of your selected competitors
corresponding ranking for that keyword in comparison to your rank.
Positive rank changes are shown in green and negative rank changes are shown in red.
Adjusting the date, keyword group, or search engine ﬁlters at the top of your dashboard will
customize this view.
Use the “Show Groups” option to see how all of your competitors are performing across your
campaigns, products, features, and more.
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