1.
Platform Guide
Site Dashboard
Home Page Overview

2.
Dashboard Home Page
Your dashboard home page is the hub of your site and content analytics. Here
you can get information and insights on your marketing and SEO performance
across search engines, devices, marketing channels, and keywords.

3.
Dashboard Home Page
Charts and tables within GinzaMetrics are often interactive - with hover states,
clickable segments, or links included. This allows us to provide granular data in
a more user-friendly platform.
Hover State
reveals percentages
and totals at a glance
Clickable Charts
deliver more granular
data

4.
Dashboard Home Page
Your dashboard home page contains the following elements:
- Traffic summary bar
- Marketing channel performance chart
- All organic visits chart
- Tracked organic visits chart
- Keyword rank chart
- Findability Score vs. competitors chart
- Average rank vs. competitors chart
- Search engine performance summary
- Recommendations summary
- Top keyword activity - improved
- Top keyword activity - declined
- Top keyword activity - competitors

5.
Traffic Summary Bar
The traffic summary bar is included to prevent you from having to toggle back
and forth between a site analytics platform such as Google Analytics and the
GinzaMetrics platform. Here you will get a general traffic overview that
includes:
- Visits - This is the total number of visits (including multiple visits from the same visitor)
to your content during your selected date range
- Visitors - This is the total number of unique visitors to your content during the date
range selected
- New Visits - This represents the number of unique new visits during the date range
selected
- % of New Visitors - The percentage of new versus returning visits to your content
during the time period selected
- Bounces - The total number of bounced visits (visits in which the person left your site
from the entrance page without interacting with the page) during your date range
- Bounce Rate - The percentage of total traffic that bounced during your selected date
range
- Pageviews - The total number of pageviews across all visits
- Pages per Visit - This represents the average number of pages a user will see on your
site during a single visit
- Average session duration - This is the average amount of time a user spends on your
site during a single visit

6.
Marketing Channel Performance Chart
This chart aggregates all possible elements driving traffic to your content into a single view. It is
perfect for gaining an overview of the contributing factors to your marketing success.
Get more detailed information by hovering over bars on the graph to see information on the
total number of visits that day, the total for that channel that day, and the percentage of that
days traffic driven from that channel.
You can view marketing specific data by channels including:
- Email
- Social
- Comparison Shopping Engines
- Organich
- Paid search
- Referral
- Affiliate
- Mobile (Native)
- Direct
- Retargeting
- Other

7.
Marketing Channel Performance Chart
Clicking onto a segment of the traffic bar will reveal a comprehensive list of specific channels.
For example, clicking in the social section of the graph brings up a list of all social channels
that are contributing to traffic.
We will distinguish between the desktop and mobile versions of channels, such as
facebook.com versus m.facebook.com to give you the most specific information available.
You can also see:
- Visits
- Pageviews
- % New Visits
- Bounce rate
- Conversions
- Revenue

8.
Integrated Search Performance: All Organic
Visits & Tracked Organic Visits
All Organic Visits – This chart provides an overview of all unpaid organic visits, sorted by your
selected search engines and/or devices. There is also an average rank line to highlight change
position change over time. Here you can see how various search sites and devices are
contributing to your content’s traffic.
Tracked Organic Visits – This data includes unpaid organic visits for the keywords / topics
you are tracking. You will notice changes in tracked organic visits when you add, change, or
delete keywords from your account. This is a good way to view the difference between what
your known traffic driving topics are versus the total of all traffic to your content.

9.
Keyword Ranking Distribution
A daily view of your tracked keywords and topics, visualized by their current ranking position,
including:
- Position 1
- Postions 2-3
- Positions 4-10
- Positions 11-30
- Positions 31-50
- Positions 50+

10.
Keyword Ranking Distribution
Clicking into a segment of the graph will reveal the keywords in that specific rank, with
additional data such as:
- Current rank for selected
search engine
- Change in rank over the
time period selected
- Total searches
- Total visits
- Conversions
- Revenue

11.
Ranking & Findability Trends
Findability Score - Findability Score is a proprietary algorithm that analyzes your visibility across
search engines for your tracked keywords. We also calculate this score for your competitors as well
in a comparison view. Findability Score is a great way to understand how likely your target audience
is to find your content versus your competitor’s content when searching for selected topics and
keywords. Use the filters in your dashboard to view Findability Score by various keyword groups.
Findability Score can also be seen at the individual keyword level.
Average Rank – This chart shows the average rank of your tracked keywords and topics across
search engine selected as compared to your competitors. Use Average Rank to see how you’re
appearing across search engines for all target keywords or a selected keyword / topic group.

12.
Search Engine Performance Summary
This table provides important position information for your chosen search engines or devices. Information
in the chart will show you average position, change over time, total visits, conversions and revenue
broken out by search engine. You can select new search engines specifically or by geography in your site
settings tab.
- Position – This is your current position (rank) broken out by search engine. You can update your
selected search engines in your site settings.
- Change – This column highlights the ranking position change over the time period selected. Positive
rank changes are shown in green, while negative changes will be in red. (e.g. A green “7” means you
have risen seven places over the time period selected.
- Visits – This is the total amount of traffic coming from the selected search engine.
- Conversions – Conversion data is set up in your analytics provider and will be shown based on your
selections. You can set various conversion metrics such as page views, shopping cart fills, checkouts,
purchases, etc.
- Revenue – We show you the total amount of revenue by search engine for the keywords you’re
tracking versus total revenue.

13.
Search & Content Marketing Recommendations
Summary
GinzaMetrics provides search and content marketing recommendations to help ensure your
marketing is optimized for findability by your target audience. To make using recommendations
simple, we sort them into the following categories:
- Keywords and Content
- Page Structure
- Crawlability
Each of these categories are given a score that represents how optimized they are currently.
You can also see a total number of errors and an image that represents historically whether
errors are increasing or decreasing.
Clicking into the error number will lead you to a complete list of all errors for your site, which
are then sorted by importance, difficulty, and risk. GinzaMetrics also provides
recommendations at the individual content page level in the Insights area of your dashboard.

14.
Keyword & Topic Activity for You and
Competitors
One of the most important insights for your marketing efforts is in understanding where audiences
are focused in terms of topics and keywords. The Keyword Activity chart highlights the biggest
gains and losses for your keywords, which can include things like products, features, campaign
messaging, and other things of relevance to your audience.
Large gains for topics and keywords often point to increasing audience interest in an area and can
be an opportunity to create content that will be highly trafficked. It can also mean that your current
content is highly matched to audience needs and that additional promotion of this content on
social, email, and paid marketing options will yield high conversion rates.
Not only is it important to note these changes for your content, but also for competitors. Using the
competitor tab, you can view areas where competitors are quickly gaining ground on topics and
keywords that you are targeting. This can often signify a new campaign or product focus for your
competition that you should track.