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Pr 2.0 Technology Blogging 2

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Microsoft
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An overview of blogging and how it can be integrated into PR practice

BusinessTechnology
1 of 40
The Future of PR Technology ,[object Object],[object Object],[object Object]
Blog Basics - What is a blog? Conversations - How we monitor them Case Studies - How business is using blogs Other things to consider What are we talking about?
 
 
The Structure of a Corporate blog
What IS the blogosphere ?
It is everyday people like YOU and ME
Stakeholder Influence Analysis Who are the people with influence or that shape the opinions of others? So how do you find the people and topics that matter? Buzz Monitoring & Reporting What is the sentiment of conversations? How is it changing? Net Promoters Index Take a particular topic and extract the positive comments from the negative ones
Stakeholder Influence Analysis
Stakeholder Influence Analysis
Net Promoters Index
Net Promoters Index
Buzz Monitoring & Reporting
Live Buzz - Biggest Topics
Live Buzz - Fastest Growing Topics
Live Buzz - Most Popular Sites
Jeff Jarvis vs Dell
Jeff Jarvis vs Dell
Jeff Jarvis vs Dell
Jeff Jarvis vs Dell
Jeff Jarvis vs Dell
DellOutlet - Twitter
General Motors - Fast Lane Blog
General Motors - Cadillac Drivers’ Log
General Motors - FYI Blog
Build communities around your business
Build communities around your business
Integration into a wider campaign
Publicise/Promote/Blog about events Internetworld website Internetworld blog
Publicise/Promote/Blog about events
An accompaniment to e-commerce
Demonstrate thought leadership Savile Row Tailor Sheet Metal Company
Engage with brand champions
Crisis Management McDonalds Beef Hoax Delta Airlines Security Complaints
 
Tone of voice Formal, friendly, colloquial Content entry and SEO Tag number and naming, linking, images, keyword density, post length Blog type Retail, Customer Service, Thought-Leadership/Innovation, Sales Blog management (a) Define structure: Admins, authors, contributors, approval process Other factors to consider
Moderation Who and how are you going to manage the conversation? Blogger Outreach How are you going to engage with influencers and who is going to do it? Legal Lay solid foundations for a safe blogging environment. Let everyone know where they stand. Other factors to consider Blog management (b) How often, when, who, coordination with other channels
How to Promote your business blog Tags Social Bookmarking Blog and RSS feed directories Pinging
How to Promote your business blog Claim your blog with Technorati Post with Tags Comment and trackback
By 2010, 70% of the content of the web will be user generated ,[object Object],18 MONTHS

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