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Gsk 2 3 12 C

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Gsk 2 3 12 C

  1. 1. GSK Goal: Enhance Customer Perception GSKsource.com  is a valuable partner in positive patient outcomes  Use trials, surveys, patient testimonials, relevant data Insert tag line – “Do more, feel better, live longer” Managed Care Tools  Localized, regionalized coverage data Less cluttered Larger font, less content on home page More sophisticated home page (template is out-dated) Add KOL video/patient testimonials/interactivity

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