Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Gsk 2 3 12 C


Published on

  • Be the first to comment

  • Be the first to like this

Gsk 2 3 12 C

  1. 1. GSK Goal: Enhance Customer Perception  is a valuable partner in positive patient outcomes  Use trials, surveys, patient testimonials, relevant data Insert tag line – “Do more, feel better, live longer” Managed Care Tools  Localized, regionalized coverage data Less cluttered Larger font, less content on home page More sophisticated home page (template is out-dated) Add KOL video/patient testimonials/interactivity