Trend assessment final


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This our trend assignment. Our topic is Mobile booking - focusing on booking Applications.

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Trend assessment final

  1. 1. MOBILE BOOKINGS AND ITS IMPACT ONTHE BUSINESS WORLD Mallory Schmidt, Gina Schammel and Jill Smith
  2. 2. HISTORICAL OVERVIEWWays people booked in the past:  Newspaper ads  Travel agents
  3. 3. CURRENT TREND FOR BOOKINGMobile Bookings  Quicker  Easy to use  87% of population has subscription to mobile device 
  4. 4. BUSINESSES AND MOBILEBOOKINGNot enough just to have an appNeeds for improvement and adjustmentMany are too slow for fast paced customers
  5. 5. PRICELINE’S BOOKING.COM Made an application for iPhones, iPods, iPads, and Androids called Tonight App -allows guests to see openings or special deals at hotels. -allows guests to see photos, maps, and read reviews. -allows guests to book hotel rooms in a 3 step process; fillout contact information, give their credit card information, and confirm that it is the correct room.
  6. 6. Priceline’ Application
  7. 7. EXPEDIA Just came out with an application for iPhones in April, 2012.  Allows guests to reserve hotel rooms  Uses the location system on guests mobile device to pull up hotels in close proximity to the guest.  Once guests begins search they can view a map or a list of hotel options.  Allows guests to take slide show tour via mobile device.  Allows guests to receive details through text messages after making the reservation
  8. 8. WHAT WE MAY SEE IN THE FUTURE… Grocery shopping via mobile app.  Ordering all groceries from home, paying for them from home via mobile device. Going to the store to pick up the order. Ordering food from restaurants via mobile app.
  9. 9. INTERVIEW Timothy Fox, Director of Customer Print Products Constant updates on different phones with different apps Traveling
  10. 10. INTERVIEW CONT. Mobile booking and booking apps impacting the business landscape Moving forward Competitors
  11. 11. FUTURE Expedia, Priceline, and BookMyShow Quality vs. Quantity Continue user friendly features