Venture Labor: The Risks of Work in Social Media Gina Neff Department of Communication University of Washington
 
Venture Labor / ven’ tur  •lab’ur/ 1. employees’ investments of time  or capital in their companies 2.  variable describin...
 
<ul><li>“There’s really no downside to stock options.” </li></ul>Venture Labor  Work & the Burden of Risk in Media Industr...
 
Venture Labor  Work & the Burden of Risk in Media Industries &quot;I don't know if it's my business acumen or sheer luck —...
Venture Labor  Work & the Burden of Risk in Media Industries <ul><li>“ But the big risk for us was what could arise was [w...
 
 
 
And now a shameless plug
<ul><li>Which Ideas & Platforms will fly? </li></ul><ul><li>“Nobody knows Anything”  </li></ul>
Speculative Labor <ul><li>Work before the pitch </li></ul><ul><li>Falling barrier to distribution </li></ul><ul><li>Changi...
Ramifications for Labor
Ramifications for Labor <ul><li>From unionized work to speculative labor </li></ul><ul><li>Difference in barriers to distr...
Ramifications for Media
 
Ramifications for Media <ul><li>Risks pushed back to audience and creators </li></ul><ul><li>Expanding what Becker calls t...
<ul><li>Thank you </li></ul><ul><li>Gina Neff </li></ul><ul><li>[email_address] </li></ul>
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Venture Labor: The risks of work in social media

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Venture Labor: The risks of work in social media

  1. 1. Venture Labor: The Risks of Work in Social Media Gina Neff Department of Communication University of Washington
  2. 3. Venture Labor / ven’ tur •lab’ur/ 1. employees’ investments of time or capital in their companies 2. variable describing extent to which people shoulder financial risks 3. corollary to venture capital
  3. 5. <ul><li>“There’s really no downside to stock options.” </li></ul>Venture Labor Work & the Burden of Risk in Media Industries
  4. 7. Venture Labor Work & the Burden of Risk in Media Industries &quot;I don't know if it's my business acumen or sheer luck — but I survived the dotcom crash.&quot; “ It’s really up to you to manage that risk, to take precautions”
  5. 8. Venture Labor Work & the Burden of Risk in Media Industries <ul><li>“ But the big risk for us was what could arise was [we were] selling our property. But that’s not unique to a dot-com. We’re selling it. They could buy it and fire us. They could buy it and make it suck. All that stuff.” </li></ul>
  6. 12. And now a shameless plug
  7. 13. <ul><li>Which Ideas & Platforms will fly? </li></ul><ul><li>“Nobody knows Anything” </li></ul>
  8. 14. Speculative Labor <ul><li>Work before the pitch </li></ul><ul><li>Falling barrier to distribution </li></ul><ul><li>Changing barriers to entry </li></ul>
  9. 15. Ramifications for Labor
  10. 16. Ramifications for Labor <ul><li>From unionized work to speculative labor </li></ul><ul><li>Difference in barriers to distribution, means of cultural production </li></ul><ul><li>Permanent change in career pathways </li></ul><ul><li>How labor gets paid </li></ul>
  11. 17. Ramifications for Media
  12. 19. Ramifications for Media <ul><li>Risks pushed back to audience and creators </li></ul><ul><li>Expanding what Becker calls the “art world” </li></ul><ul><li>Intensification of tension between owners of ideas versus creators of ideas </li></ul><ul><li>Audience attention as teams of testers </li></ul>
  13. 20. <ul><li>Thank you </li></ul><ul><li>Gina Neff </li></ul><ul><li>[email_address] </li></ul>

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