Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Interview with the Vampire

363 views

Published on

Personas and roleplaying in product discovery and agile processes.

Published in: Software
  • Be the first to comment

  • Be the first to like this

Interview with the Vampire

  1. 1. @gil_zilberfeld Interview with the Vampire
  2. 2. @gil_zilberfeld Hello! I AM GIL ZILBERFELD www.gilzilberfeld.com www.everydayunittesting.com @gil_zilberfeld
  3. 3. @gil_zilberfeld Agenda ◉ Personas ◉ Building personas ◉ Role-playing ◉ Interviewing techniques
  4. 4. @gil_zilberfeld The goal ◉ Understand the user ◉ Create better products ◉ Build the important stuff ◉ Test better ◉ Prove and disprove assumptions
  5. 5. @gil_zilberfeld Persona “Fictional characters created to represent the different user types that might use a site, brand, or product in a similar way.”
  6. 6. @gil_zilberfeld Persona ◉ Name ◉ Life story ◉ Daily lives ◉ Likes and dislikes ◉ Everything we think that can help us to empathize
  7. 7. @gil_zilberfeld Example http://fakecrow.com/free-persona-template/
  8. 8. @gil_zilberfeld
  9. 9. @gil_zilberfeld Exercise – Create a persona ◉ Vampires! ◉ Who are the they ◉ Where do they live? ◉ What are their secret ambitions? ◉ What do they hate? ◉ https://app.box.com/v/vampirepersona
  10. 10. @gil_zilberfeld ◉ Diversity and groups ◉ Problems ◉ Assumptions Do not discuss with others, the competition is listening! Exercise – More personas
  11. 11. @gil_zilberfeld Role playing “Enacting the persona”
  12. 12. @gil_zilberfeld Role playing ◉ To take on a “role” ◉ To try and think like another person in another context ◉ To experience and identify with a “virtual” world
  13. 13. @gil_zilberfeld Role playing ◉ Some hints • Don’t deny the story! • You look good when others look good • It doesn’t have to be funny
  14. 14. @gil_zilberfeld Exercise – Interview ◉ Re-organize ◉ Vampire, interviewer, spectators ◉ Vampire briefing ◉ Interview and debrief ◉ How much did the persona you built fit?
  15. 15. @gil_zilberfeld Exercise – More interviews ◉ Same groups ◉ Vampire briefing ◉ What is important to the vampire? ◉ Debrief
  16. 16. @gil_zilberfeld Summary ◉ Know thy user ◉ Interviewing works not just on users ◉ You’ll have a better product
  17. 17. @gil_zilberfeld Thanks! ANY QUESTIONS? You can find me at: @gil_zilberfeld gil.zilberfeld@gmail.com

×