Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Schwartz gilson g4c_latinamerica_final


Published on

PPT delivered at the Ga

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Schwartz gilson g4c_latinamerica_final

  1. 1. Latin America: Changing the Rules of the Game After financial crisis: emerging markets, public policies, technological upgrade Brazilian prominence: 20 years of “non-aligned”, social capitalism 500 million Spanish-speaking, 250 million Portuguese-speaking people in the world Privatization of telecom sector X globalization of media X low educational standards “ Base of the Pyramid”: the BRICS development model
  2. 2. Education X Consumption: Brazilian and Latin American Quandary <ul><li>Income concentration -> Low Educational Standards </li></ul>Low literacy -> Importance of audiovisual media penetration Popular culture: solidarity X populism X organized crime Brazilian media and entertainment: highest growth rate in the world (15.3%, 2010): US$ 33,1 billion (PwC) Internet and TV advertising markets (20%+ in 2010) Latin America: highest growth (12,2%) region in revenues (Brazil accounts for 50%) at US$ 66 billion Brazil ranks 9th in global media and entertainment (a US$ 1.4 trillion global market) and entering broadband sprint Game industry in Brazil expected to grow 7,7% yoy (2011-2015), faster than magazines, books and music
  3. 3. Leading digital inclusion and innovation projects supported by the Office of the President, Ministry of Culture, Ministry of Science and Technology, Ministry of Education and the National Social and Economic Development Bank (BNDES) City of Knowledge: 10 years as ICT hub at the University of São Paulo G4C Latin America: Launching from Brazil 56,000 undergraduate and 22,000 graduate students Project Incubator and Innovation Accelerator: Iconomia, Virgo, Entreposto and other “ Spin-off” and “start-up” projects with a focus on digital culture Projects sponsored by European Union Framework Program 7, IBM and Mozilla Partnering with Serious Games Interactive since 2010: beta community at the Application School, Faculty of Education, University of São Paulo with Global Conflicts: Latin America
  4. 4. 7 events in 2011: workshops + Festival G4C 2011: Volkswagen Foundation, AMD Foundation, FP7-EU Strategic Alliances: Brazilian Game Developers Association Brazilian Computer Science Society Brazilian National Library National Research Council Brazil Internet Steering Committee August: São Paulo, São Bernardo do Campo and São José dos Pinhais September: São Carlos October: Taubaté November: Salvador December: São Paulo G4C Festival at USP
  5. 5. Latin America in 2012: Trends and Opportunities <ul><li>European Union support (FP7 – PRO-IDEAL): </li></ul><ul><li>Argentina: Ministry of Science and Technology focus on SMEs </li></ul><ul><li>Uruguai: Tech Lab and OLPC </li></ul><ul><li>Chile: human rights and development </li></ul><ul><li>Mexico: Instituto Tecnologico de Monterrey </li></ul><ul><li>Cuba, Costa Rica, Colombia: PRO-IDEAL PLUS Consortium </li></ul>Importance of global connections in order to foster local developments <ul><li>Brazilian and Latin American stakeholders + Asian + European + US </li></ul><ul><li>Strategic connections among universities, NGOs and companies </li></ul><ul><li>Game designers, public schools and social media projects </li></ul><ul><li>Policy dialogues and governmental support in Brazil and Argentina </li></ul><ul><li>Mobile markets emerging with higher penetration (x TV or Internet) </li></ul>[email_address]