City of Knowledge 3.0 Milan 2010

1,290 views

Published on

Kick-off presentation at the Milan Social Media Week 2010 at http://milan.socialmediaweek.org/event/e2dca76d62e0188e1da74251edb0d314

Published in: Design
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,290
On SlideShare
0
From Embeds
0
Number of Embeds
101
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

City of Knowledge 3.0 Milan 2010

  1. 1. City 3.0 in Brazil Gilson Schwartz The City of Knowledge University of São Paulo September, 2010 Presented as kick-off talk at the Milano Social Media Week, 2010 http://milan.socialmediaweek.org/event/e2dca76d62e0188e1da74251edb0d314
  2. 2. Internet History <ul><li>1994-2001: Access (1.0) </li></ul><ul><li>2001-2009: Interaction (2.0) </li></ul><ul><li>2010- ... : Immersion (3.0) </li></ul>
  3. 3. 3D MUTANT model <ul><li>Mobility </li></ul><ul><li>Ubiquity </li></ul><ul><li>Transmedia </li></ul><ul><li>Audiovisual </li></ul><ul><li>Networking </li></ul><ul><li>Tangible </li></ul>Internet of things cloud computing social networks icons augmented reality
  4. 4. Brazilian Issues <ul><li>Brazil as medium-sized geopolitical force </li></ul><ul><li>The Post-Privatization Agenda </li></ul><ul><li>Research, Development and Innovation: Opportunities and Strategic Alliances with USP </li></ul><ul><li>Virtual Worlds: the Second Life Experience </li></ul>
  5. 5. Brazil as Geopolitcal Force
  6. 6. <ul><li>Base of the pyramid and BRICS </li></ul><ul><li>New Regulatory Framework for R,D & I </li></ul><ul><li>Multiethnic and diversified culture </li></ul><ul><li>Environmental and Energy Assets </li></ul><ul><li>Public Finance for Development (BNDES) </li></ul>Outstanding Upsides
  7. 7. Risks and Challenges <ul><li>Patrimonialism and Corruption </li></ul><ul><li>Populism and Media Control </li></ul><ul><li>Concentrated Income Distribution, Urban Violence and Organized Crime </li></ul><ul><li>Conflictive Environmental Regulation </li></ul><ul><li>Ranks Low in Education and Human Rights </li></ul>
  8. 8. 200 million subscribers to mobile comm services 82,3% are prepaid phones
  9. 9. City of Knowledge 1999 2001 2003 2004 2005 2006 2007 2008 Instituto de Estudos Avançados Depto. Cinema, Rádio e TV Escola de Comunicações e Artes MCT Saber Global I Saber Global II ITI FINEP Consurso Público iG 2009 PRO-IDEAL Núcleo de Política e Gestão Tecnolópgica PGT-USP Depto. de Engenharia de Produção - POLI Fundação Telefónica Geração Digital Educar para a Sociedade da Informação Gestão de Mídias Digitais Bradesco iG TiSI – África do Sul 2008: Digital Emancipation as “Language Pattern” (Schuler, MIT Press) Consurso Público IPT – Prêmio Finep 1.0 2.0 3.0
  10. 10. Experimentation with Mobile Content City of Knowledge, USP <ul><li>http://news.bbc.co.uk/nolavconsole/ifs_news/hi/newsid_6190000/newsid_6196600/nb_wm_6196666.stm </li></ul><ul><li>http://g1.globo.com/Noticias/Tecnologia/0%2C%2CAA1359166-6174%2C00.html </li></ul><ul><li>Top 30 Development Gateway Award: http://topics.developmentgateway.org/special/youth/template30.do </li></ul><ul><li>Main City 3.0 launch: social money game CREATIVE CURRENCIES (2009-2011) </li></ul>
  11. 11. Research, Development and Innovation: Opportunities and Strategic Alliances http://www.pro-ideal.eu
  12. 12. Gilson Schwartz Department of Film, Radio and TV School of Communication and Arts University of S. Paulo, Brazil [email_address]

×