SEO in the Age of HAL & Siri

758 views

Published on

Google's obsession with artificial intelligence, and how that will change how the best SEOs succeed.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
758
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

SEO in the Age of HAL & Siri

  1. 1. Gil Reich (@GilR)Managing GreatnessGOOGLE & ARTIFICIAL INTELLIGENCE
  2. 2. This presentation1. Google’s obsession with AI2. How it will change the way we do internet marketing Gil Reich, Managing Greatness. @GilR 2
  3. 3. April Fools, 2000 Gil Reich, Managing Greatness. @GilR 3
  4. 4. Try again Gil Reich, Managing Greatness. @GilR 4
  5. 5. Google Glass Gil Reich, Managing Greatness. @GilR 5
  6. 6. Watch out for that tree Gil Reich, Managing Greatness. @GilR 6
  7. 7. In-store directions Gil Reich, Managing Greatness. @GilR 7
  8. 8. A book? Gil Reich, Managing Greatness. @GilR 8
  9. 9. Great for stalking Gil Reich, Managing Greatness. @GilR 9
  10. 10. A few hours later Gil Reich, Managing Greatness. @GilR 10
  11. 11. The perfect date for geeks Gil Reich, Managing Greatness. @GilR 11
  12. 12. Quotes from ArtificialBrainsGoogle will fulfill itsmission only when itssearch engine is AI-complete. - Larry Page, May 2002(The Big Switch, page 212) Gil Reich, Managing Greatness. @GilR 12
  13. 13. Larry’s obsessionEvery time I talk aboutGoogles future with LarryPage, he argues that it willbecome an artificialintelligence. - Steve Jurvetson, January2005 (source) Gil Reich, Managing Greatness. @GilR 13
  14. 14. Google X LabGoogle wants to be thebest in search. To reachthat goal Google wants tohave the worlds top AIresearch laboratory. - Googleinternal company paper, October 2006 (source) Gil Reich, Managing Greatness. @GilR 14
  15. 15. Don’t panicHAL had a lot of information,could piece it together, couldrationalize it. Hopefully it wouldnever have a bug like HAL didwhere he killed the occupants ofthe spaceship. - Sergey Brin, November2002 (source) Gil Reich, Managing Greatness. @GilR 15
  16. 16. Strong AI Gil Reich, Managing Greatness. @GilR 16
  17. 17. The road to omniscience Gil Reich, Managing Greatness. @GilR 17
  18. 18. The purring test Gil Reich, Managing Greatness. @GilR 18
  19. 19. Calling all data In May 2010 I said that we weren’t using Social Signals. Now we are. What we ended up doing is taking multiple data sources and intersecting them, so if one data source had a false negative, the others wouldn’t. Gil Reich, Managing Greatness. @GilR 19
  20. 20. User engagement Gil Reich, Managing Greatness. @GilR 20
  21. 21. Social & knowledge graphs Gil Reich, Managing Greatness. @GilR 21
  22. 22. Feeding the knowledge graph Gil Reich, Managing Greatness. @GilR 22
  23. 23. Structured data Gil Reich, Managing Greatness. @GilR 23
  24. 24. Semantic markup Gil Reich, Managing Greatness. @GilR 24
  25. 25. Document classifier Government sites Scrapers Wikipedia Thin Content New York Times Gil Reich, Managing Greatness. @GilR 25
  26. 26. Does this make me look … Gil Reich, Managing Greatness. @GilR 26
  27. 27. What’s in a name? Gil Reich, Managing Greatness. @GilR 27
  28. 28. Correlation is causation Gil Reich, Managing Greatness. @GilR 28
  29. 29. Footprint of a scraper Gil Reich, Managing Greatness. @GilR 29
  30. 30. UGC tips If you can, fix:  Spelling  Capitalization  Punctuation Emoticons ? Gil Reich, Managing Greatness. @GilR 30
  31. 31. Beware scalable solutions“If you bring industrial thinking to social, you’re screwed” – Avinash Kaushik Gil Reich, Managing Greatness. @GilR 31
  32. 32. Buying links? Gil Reich, Managing Greatness. @GilR 32
  33. 33. SEO is the undeadSEO will probably be deadin 6 months. – Leo Laporte,PubCon 20113 points he missed:1. Backend is still search / AI2. Google is an AI company3. SEOs’ influence will likely grow Gil Reich, Managing Greatness. @GilR 33
  34. 34. Conclusion Gil Reich, Managing Greatness. @GilR 34
  35. 35. Thriving with AI Be like a good site. Keywords -> Entity, Knowledge, Social & Author Graphs. In its bones, Google is an AI company; search is just a step on the path. Google & good SEOs are the undead. Gil Reich, Managing Greatness. @GilR 35
  36. 36. If you missed anything … Gil Reich, Managing Greatness. @GilR 36

×