How to Choose the Right Social Media Monitoring Tool

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Slides from talk at Monitoring Social Media Bootcamp, March 31, 2010 in London

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How to Choose the Right Social Media Monitoring Tool

  1. 1. How to Choose the Right Social Media Monitoring Tool Nathan Gilliatt Monitoring Social Media Bootcamp March 30, 2010
  2. 2. Who’s the best?
  3. 3. Sorry.
  4. 4. Philosophy
  5. 5. Objectives, Requirements, Capabilities—in that order
  6. 6. Objectives
  7. 7. 5 modes of listening
  8. 8. Customers, influencers, or media?
  9. 9. Defining requirements
  10. 10. Information in
  11. 11. Information out
  12. 12. Action
  13. 13. Processes and systems
  14. 14. Organization
  15. 15. People
  16. 16. Existing relationships
  17. 17. Capabilities
  18. 18. Reports and advice or charts and lists
  19. 19. Common metrics ✓ Buzz volume (trend, share) ✓ Sentiment ✓ Topics ✓ Sources (influence)
  20. 20. Uncommon metrics ✓ Demographics ✓ Location ✓ Language ✓ Inbound links
  21. 21. Checklist features
  22. 22. Drill-down analysis
  23. 23. Queries and filters
  24. 24. Charts
  25. 25. Dashboards
  26. 26. Languages
  27. 27. Threshold-based alerts
  28. 28. Reports
  29. 29. Engagement tracking
  30. 30. CRM integration
  31. 31. Scenarios
  32. 32. Social Media Analysis Platforms for Workgroups Review of 21 software platforms with workgroup features Alterian, Attensity, Attentio, Biz360, Brandwatch, Buzzcapture, Digimind, Dow Jones Insight, eCairn, Evolve24, Filtrbox, MediaMiser, Networked Insights, Press Army, Radian6, Scout Labs, Sentiment Metrics, Sysomos, Trackur, Visible Technologies, Whitevector Based on written request for information, individual vendor briefings, product demonstrations, and evaluation accounts Features, pricing, and implementation considerations Focus on product differences and recommended uses http://www.socialtarget.com/research/
  33. 33. Contact Nathan Gilliatt +1 (919) 414-1043 gilliatt@socialtarget.com @gilliatt http://www.socialtarget.com/ http://net-savvy.com/executive/ http://SocialMediaAnalysis.com http://AnalyticsCamp.org

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