Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Intégration des médias sociaux dans la gestion de l'urgence

866 views

Published on

Intervention à l'Institut de Formation des Elus Territoriaux à Paris le 27 novembre 2012

Published in: Business
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Intégration des médias sociaux dans la gestion de l'urgence

  1. 1. INTEGRATION DES MEDIASSOCIAUX DANS LA GESTIONDE LURGENCE UNE VISION REALISTE ET OPERATIONNELLE PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  2. 2. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE les réseaux sociaux : qui sont-ils? Internet est un phénomène récent, il est dorénavant le troisième réseau le plus utilisé pour recevoir des informations liées à l’urgence, et notamment à travers L’URGENCE les réseaux sociaux. Source: HCFDC Sondage France Info PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  3. 3. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE Les réseaux sociaux : qui sont-ils? Notoriété des réseaux sociaux L’URGENCE Source: IFOP / Observatoire des Réseaux Sociaux / Novembre 2012 PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  4. 4. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE Les réseaux sociaux : qui sont-ils? Appartenance aux réseaux sociaux L’URGENCE Source: IFOP / Observatoire des Réseaux Sociaux / Novembre 2012 PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  5. 5. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE Les réseaux sociaux : qui sont-ils? Evolution de l’appartenance aux principaux réseaux sociaux sur les quatre dernières années L’URGENCE Source: IFOP / Observatoire des Réseaux Sociaux / Novembre 2012 PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  6. 6. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE Les réseaux sociaux : qui sont-ils? Evolution de l’appartenance aux réseaux sociaux L’URGENCE Source: IFOP / Observatoire des Réseaux Sociaux / Novembre 2012 PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  7. 7. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE Les réseaux sociaux : qui sont-ils? Evolution de l’appartenance aux réseaux sociaux L’URGENCE Source: IFOP / Observatoire des Réseaux Sociaux / Novembre 2012 PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  8. 8. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE Les réseaux sociaux : qui sont-ils? En résumé L’URGENCE Source: IFOP / Observatoire des Réseaux Sociaux / Novembre 2012 PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  9. 9. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE L’INTEGRATION DANS LA GESTION OPERATIONNELLE Plu values communes aux réseaux sociaux: L’URGENCE • Grande résilience • Interaction forte entre les acteurs PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  10. 10. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE L’INTEGRATION DANS LA GESTION OPERATIONNELLE Les réseaux sociaux intégrés dans toutes les phases de l’urgence: L’URGENCE • La veille • Pendant l’urgence • Le post crise PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  11. 11. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE L’INTEGRATION DANS LA GESTION OPERATIONNELLE La veille: anticiper lavenir pour mieux gérer le présent L’écoute des réseaux: L’URGENCE • par mots clefs • par thématique • les tendances PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  12. 12. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE L’INTEGRATION DANS LA GESTION OPERATIONNELLE La veille: anticiper lavenir pour mieux gérer le présent L’exemple de la vigilance orange de Météo France du 27 octobre 2012 France INFO L’URGENCE • Neige, verglas et vent : vigilance orange sur six départements • La neige est tombée samedi 27 octobre dans les Vosges. Plus au sud, lIsère est placée en vigilance orange. • METEO - La météo est au froid, à la neige et au vent. A tel point que six départements sont placés en vigilance orange jusquà dimanche 18 heures. Les départements concernés sont lArdèche, les Bouches-du- Rhône, la Drôme, lIsère, le Var et le Vaucluse. PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  13. 13. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE L’INTEGRATION DANS LA GESTION OPERATIONNELLE La veille: anticiper lavenir pour mieux gérer le présent L’URGENCE Cette période de veille ne signifie pas « ne pas communiquer », bien au contraire. PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  14. 14. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE L’INTEGRATION DANS LA GESTION OPERATIONNELLE Pendant l’urgence: Les médias sociaux, un outil opérationnel à part entière Aide à la caractérisation de l’événement : Que se passe t-il? L’URGENCE L’exemple de la zone commerciale de Plan de Campagne (13) Une première image 4 mn après l’évènement sur Twitter! PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  15. 15. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE L’INTEGRATION DANS LA GESTION OPERATIONNELLE Pendant l’urgence: Les médias sociaux, un outil opérationnel à part entière L’URGENCE 12 mn après : la première vidéo PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  16. 16. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE L’INTEGRATION DANS LA GESTION OPERATIONNELLE Pendant l’urgence: Les médias sociaux, un outil opérationnel à part entière Un relai des messages des services de secours L’URGENCE PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  17. 17. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE L’INTEGRATION DANS LA GESTION OPERATIONNELLE Pendant l’urgence: Les médias sociaux, un outil opérationnel à part entière Diffusion des consignes de sécurité et remontée d’information de la situation et des attentes Coupure d’eau à Briançon (05) L’URGENCE PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  18. 18. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE L’INTEGRATION DANS LA GESTION OPERATIONNELLE Pendant l’urgence: Les médias sociaux, un outil opérationnel à part entière La géo-localisation: matérialisation des flux de population Sandy : évacuation du sud de Manhattan L’URGENCE PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  19. 19. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE L’INTEGRATION DANS LA GESTION OPERATIONNELLE Pendant l’urgence: Les médias sociaux, un outil opérationnel à part entière Des nouveaux acteurs de la communication 2.0 L’URGENCE PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  20. 20. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE L’INTEGRATION DANS LA GESTION OPERATIONNELLE Post crise : la phase la plus délicate Les cartes collaboratives : un outil précieux L’URGENCE PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  21. 21. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE LES SPECIFICITES DE CE MODE DE COMMUNICATION 2 PRINCIPALES PARTICULARITES DE CES RESEAUX : • La vitesse de circulation de L’URGENCE l’information • Le volume d’information à exploiter PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  22. 22. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE ELARGIR AU NTIC • Les applications Smartphones: L’URGENCE PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN
  23. 23. INTEGRATION DES MEDIAS SOCIAUX DANS LA GESTION DE ELARGIR AU NTIC • Commercial Mobile Alert System (CMAS) : L’URGENCE PRSENTATION IFET - 27 novembre 2012 - Gilles MARTIN

×