Giantstep comicreply presentation


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Giantstep comicreply presentation

  1. 1.
  2. 2. About Giant Step [ ]Digital Marketing Agency, based in Toronto, clients worldwideDeveloping strategic marketing campaigns + online properties eLearning social mobile web sites media + kiosk casual custom eCommerce games appsFocus on branded online experiences = marketing results!Delivered 50+ interactive projects since 2003, including work for:
  3. 3. Gogos Crazy BonesInternational best-selling toy brand
  4. 4. Consumer web marketing destination> Adapt content / product catalogs> Club membership / safe social media> Personal collections> Branded games> Branded activities/contests> Downloads* Multiple languages* Regional products* Regional promos ? custom CMS
  5. 5. Our expertise: Technology HTML/HTML5 Email Marketing Will it work? Javascript/jQuery FacebookConnect PHP/MySQL Mobile versions Not slow? Not crush? Integration Flash/Flex Testing On all browsers? Servers/Hosting Marketing Designunique visits Usability Will they come back? Will they use it? LookTime spent & Feel UGC posts Bring friends? Enjoy it? Brand Repeat visits Guidelines Often? Love it? Sharing Wow Factor
  6. 6. Digital Platform for UGC Contests | Overview
  7. 7. Great Marketing ROI:* Million+ UGC posts* Tens of millions of views/votes* Interactive media awards "Sold more than 400 millon units in 20-plus markets.."
  8. 8. ComicReply™ is an audience engagement platform, that enables your fans to create ‘fan-art’ using elements from your content.Enables many types of contests:* Comics * Audio narration* Characters * Postcard / Scene* Objects * Photo* Drawing * VideoOn every screen:Web, MobileFacebook, etc.
  9. 9. remix branded content toat end of contest produce fan-art the most-voted post is posts win prizes moderated before going live creator fans vote shares their for their favorite post to get votes fan-art posts fans browse, search and view branded fan-art
  10. 10. ComicReply™ is a marketing machine that can operate24/7/365, growing the fan base + sales* Identify + activate your fans and friends (grow mailing list)* Leverage interests to extend reach (through meta-content)* Extend ancillary long-tail salesComicReply™ is for everyone:* Brands / agencies* Content marketers * New productions * Archival content (still has fans)* SMEs + distributors to SMEs (ISPs,etc.)
  11. 11. ID EACreative Contests can take many forms: S* "Make a Smurf" contest select head, body, arms, clothes, accessories to create and name your own Smurf - most-voted in gallery Smurf wins! Hipsmurf Wisemurf* "Pizza party" contest select pizza toppings to create and name your own pizza - most-voted receipe wins a pizza party!* "Simpsons Comics" contest Tomatoattack Lemochili select Simpsons elements to create Simpsons comics: > backgrounds / scenes > characters / poses > accessories / props > special fx > sound bite / background music > audio-record / narrate your comics > add drawing on everything + more oops - most-voted comics wins a Simpsons DVD!
  12. 12. Pet Comicscontest atScoopyBags.comPet owners createcomics with pics oftheir pets and themost-voted eachmonth wins"a years supplyof poop bags!"Also directs productsales (poop bags) and aportion of sales goes tothe Cancer SocietysBark For Life fund.
  13. 13. Big plans: product interface (in dev)
  14. 14. Big plans: admin panel (in dev)
  15. 15. SAAS platform available on a monthly fee + extras (usage, fb + mobileapps), custom implementations, and also for IP-Swaps and other