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Cases	  &	  Tendências	  Ações	  Inovadoras	  no	  Mercado	  Automobilís;co	  -­‐	  2011	  
Cases	  &	  Tendências	  Ações	  Inovadoras	  no	  Mercado	  Automobilís;co	  
Audi	  -­‐	  site	  principal	  Destaque	  para	  o	  aplica6vo	  “Desenhe	  seu	  Audi”	  do	  Facebook.	  
Audi	  Audi	  :	  Aplica;vo	  para	  Facebook	                                                              Ao	  cur6r	  a...
Audi	  Audi	  :	  Agregador	  de	  conteúdos	  da	  internet	       Site	  que	  agrega	  todas	  as	  informações	  das	 ...
Audi	  	  Audi	  :	  Aplica;vo	  para	  IPhone	  Aplica6vo	  com	  informações	  de	  cada	  um	  dos	  12	  dos	  modelos...
Mercedes	  Benz	  –	  site	  principal	  	                                      A	  única	  rede	  que	                   ...
Mercedes	  Benz	  -­‐	  Youtube	                               Conteúdo	  dos	  vídeos	                               divi...
Volkswagen-­‐	  site	  Destaques:                      Newsle[er	                       exclusiva	  para	                 ...
Cases	  Internacionais	  Toyota	  :	  Aplica6vo	  para	  Iphone	  “A	  Glass	  of	  Water”	   Lançado	  com	  base	  na	  ...
Cases	  Internacionais	  Toyota	  :	  Microsite	  do	  Auris	  Híbrido	    Site	  de	  lançamento	  do	  carro	  Auris	  H...
Cases	  Internacionais	  Volkswagen	                                           Concurso	  para	  com	                     ...
Cases	  Internacionais	  Volkswagen	  :	  Revista	  para	  IPad	  
Cases	  Internacionais	  Porsche	  :	  Carro	  comemora6vo:	  1	  milhão	  de	  fãs	  no	  Facebook	  Pintura	  especial	 ...
A	  Gaia	  Crea;ve	  é	  uma	  empresa	  especializada	  em	  soluções	  tecnológicas	  de	  inovação,	  tendência	  e	  g...
Quer	  saber	  mais?	  	  Acesse:	  www.gaiacrea;ve.com.br	     @_gaiacrea;ve	     /gaiacrea;vebrasil	  
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Cases & Tendências - Inovações no Mercado Automobilístico - 2011

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Cases & Tendências de Marketing Digital na área Automobilística

Neste slide preparado pela equipe Gaia Creative você pode conhecer ações inovadoras, como a campanha da Porsche, que para comemorar 1 milhão de fãs no Facebook produziu um carro com pintura especial, com o nome de cada um dos seus fãs. O carro está exposto no Museu da Porsche, na Alemanha, e também no site oficial da marca.

Aplicativos e plataformas on-line que agregam conteúdo sobre as marcas e notícias relacionadas a automóveis e estilo de vida.

Quer saber mais?
Acesse: www.gaiacreative.com.br

Published in: Automotive, Technology, Business
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Cases & Tendências - Inovações no Mercado Automobilístico - 2011

  1. 1. Cases  &  Tendências  Ações  Inovadoras  no  Mercado  Automobilís;co  -­‐  2011  
  2. 2. Cases  &  Tendências  Ações  Inovadoras  no  Mercado  Automobilís;co  
  3. 3. Audi  -­‐  site  principal  Destaque  para  o  aplica6vo  “Desenhe  seu  Audi”  do  Facebook.  
  4. 4. Audi  Audi  :  Aplica;vo  para  Facebook   Ao  cur6r  a  página  é  possível   acessar  o  aplica6vo  “Desenhe   seu  Audi”.   Os  desenhos  ficam  expostos  em   uma  galeria.  
  5. 5. Audi  Audi  :  Agregador  de  conteúdos  da  internet   Site  que  agrega  todas  as  informações  das  redes  sociais  e  Blogs  da  Audi.    
  6. 6. Audi    Audi  :  Aplica;vo  para  IPhone  Aplica6vo  com  informações  de  cada  um  dos  12  dos  modelos  da  marca.  Também  inclui  um  formulário  de  sa6sfação  para  comentários  e  sugestões  dos  clientes  e,  ao  longo  do  ano,  ele  será  atualizado  com  os  futuros  lançamentos.
  7. 7. Mercedes  Benz  –  site  principal     A  única  rede  que   recebe  destaque  na   home  page  é  o   YouTube.  
  8. 8. Mercedes  Benz  -­‐  Youtube   Conteúdo  dos  vídeos   divididos  em:    Automóveis   Caminhões   Ônibus   Pós-­‐venda  
  9. 9. Volkswagen-­‐  site  Destaques: Newsle[er   exclusiva  para   um  dos  modelos   Blog   Twi[er  
  10. 10. Cases  Internacionais  Toyota  :  Aplica6vo  para  Iphone  “A  Glass  of  Water”   Lançado  com  base  na  idéia  de  que   se  todos  dirigissem  com  um  copo   de  água  em  cima  do  painel,  sem   derramá-­‐la,  a  direção  seria  mais   segura,  econômica  e  melhor  para   o  meio-­‐ambiente  (pois  reduz  o   consumo  de  combusavel).   Esse  aplica6vo  para  IPhone  simula   um  copo  de  água  e  fornece   distância  percorrida,  consumo  de   combusavel  e      “água  derramada”.   A  informação  vai  para  o  site  da   Toyota,  onde  é  feita  a  comparação   com  outros  usuários.    
  11. 11. Cases  Internacionais  Toyota  :  Microsite  do  Auris  Híbrido   Site  de  lançamento  do  carro  Auris  Hybrid  com  uma  brincadeira  de  geração  de  energia   ciné6ca  através  dos  movimentos  do  cursor.  Ao  movimentá-­‐lo  a  bateria  no  topo  do   site  vai  carregando,  aumentado  a  velocidade  do  carrinho.  
  12. 12. Cases  Internacionais  Volkswagen   Concurso  para  com   base  em  crowdsourcing   para  obter  idéias  de   sistemas  de   entretenimento  para  os   carros.      
  13. 13. Cases  Internacionais  Volkswagen  :  Revista  para  IPad  
  14. 14. Cases  Internacionais  Porsche  :  Carro  comemora6vo:  1  milhão  de  fãs  no  Facebook  Pintura  especial  de  agradecimento,  com  o  nome  de  cada  um  dos  1  milhão  de  fãs  da  marca  Porsche  no  Facebook.  Através  do  site  é  possível  procurar  o  seu  nome  no  carro.  Ficará  exposto  no  museu  da  Porsche  na  Alemanha    
  15. 15. A  Gaia  Crea;ve  é  uma  empresa  especializada  em  soluções  tecnológicas  de  inovação,  tendência  e  gestão  do  conhecimento  para  relacionamento  digital,  por  meio  da  u6lização  de  redes  sociais,  campanhas  de  e-­‐mail  marke6ng  e    mobile  marke6ng.  Original  em  sua  ações,  a  Gaia  Crea;ve  foi  a  primeira  a  oferecer  aos  seus  clientes  a  criação  de  Fan  Page  com  abas  personalizadas  dentro  do  Facebook  no  Brasil.  Entre  nossos  clientes  estão:  
  16. 16. Quer  saber  mais?    Acesse:  www.gaiacrea;ve.com.br   @_gaiacrea;ve   /gaiacrea;vebrasil  

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