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Cases e Tendências do Mercado de Luxo - 2011

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Cases & Tendências do Mercado de Luxo

As marcas identificaram que o desejo do consumidor é, cada vez mais, comprar um produto original, único e personalizado, que tenha a sua identidade. Estas marcas, por sua vez, vem fazendo uso das redes sociais para oferecer essa customização de produto.

Ou então disponibilizam produtos exclusivos só para os fãs da marca dentro do Facebook. Veja essas e outras ações incríveis.

Confira mais um slide de Cases e Tendências produzido pela equipe Gaia Creative!

Quer saber mais?
Acesse: www.gaiacreative.com.br

Published in: Business, Design, Technology
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Cases e Tendências do Mercado de Luxo - 2011

  1. 1. Cases  &  Tendências  Ações  Inovadoras  do  Mercado  de  Luxo  -­‐  2011  
  2. 2. Cases  &  Tendências  Ações  Inovadoras  do  Mercado  de  Luxo  -­‐  2011  
  3. 3. Louis VuittonIphone App: Ambles with Louis Vuitton•  Aplicativo de guia de viagens da marca•  Oferece a possibilidade de criar seu próprio tour com fotos, vídeos, notas e mapas da ondevisitar, e compartilhar todo esse conteúdo
  4. 4. Louis VuittonFACEBOOK•  Abas especiais: •  Vídeo conceitual sobre o estilo de vida da marca •  Aplicativo para customizar estampa/costura das bolsas •  Aplicativo para assistir o desfile do Fashion Week “de dentro”, com cenas de backstage e interação nos ambientes
  5. 5. LacosteFACEBOOKO App My Croc permite que o usuáriopersonalize os bottons para seu Crocde acordo com o estilo de vida dapessoa. Rolland-Garros – App simples de divulgação.
  6. 6. Fendi - The Color ChallengeNa página da loja de departamentos de luxo Begdorf Goodman, a marca Fendi pediu aosusuários para desenvolverem uma combinação de cor inteiramente exclusiva para a marca.As pessoas podem votar na sua preferiada, que será vendida em todas as lojas.http://www.facebook.com/bergdorfgoodman
  7. 7. Chanel faz pré-lançamento de batom em loja no FacebookOs fãs da página tiveram a chance de comprar o produto antes de ser lançado nas lojas.A loja era dentro de um aplicativo da página, e a compra podia ser compartilhada.http://www.facebook.com/chanel
  8. 8. Porsche comemora 1 milhão de fãs no FacebookA marca lança edição especial de carro com mais de 27 mil assinaturas de fãs,comemorando a marca de 1 milhão de “curtir” no Facebook.
  9. 9. A Gaia Creative é uma empresa especializada em soluções tecnológicas de inovação,tendência e gestão do conhecimento para relacionamento digital, por meio da utilizaçãode redes sociais, campanhas de e-mail marketing e mobile marketing.Original em sua ações, a Gaia Creative foi a primeira a oferecer aos seus clientes acriação de Fan Page com abas personalizadas dentro do Facebook no Brasil.Entre nossos clientes estão:
  10. 10. Quer saber mais?Acesse: www.gaiacreative.com.br @_gaiacreative /gaiacreativebrasil

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