Agency 2.0




 DIGITAL HEART/
 DISCIPLINE HEAD

 RESOURCE LAYER

 T-SHAPED PEOPLE

  THIN AGENCY

 FLOATING FIVER

CUSTOM...
Discipline Head / Digital Heart

Branding



Direct
                                DIGITAL
Reputation Management



     ...
A Digital Agency Consulting Into Existing Structures
  Allows More Efficient Use of Scarce Resources



             Strat...
Afew T-Shaped People Beat Many I-Shaped People;
    Delivering More Efficient and Better Work




                    Dave...
Working Across The Customer Journey Ensures
                        Consumer Consistency

                                ...
Floating Fiver Between Disciplines Ensures Specialist
        Resources Are Available To Everyone



    Ad           Dire...
Data, Data, Data - Measure Everything & Connect It
                                        Where Possible

               ...
Constant Beta – Fire, Ready, Aim – Get Into The Market
        Place Fast And Optimise When There
    CAMPAIGN EFFECTIVENE...
Resource Layer




                            TOOLS
TRAINING




RESEARCH                    PEOPLE
THANK YOU



       GILES.RHYSJONES@OGILVY.COM

      www.slideshare.net/gilesrhysjones

http://interactivemarketingtrends...
Upcoming SlideShare
Loading in …5
×

Suppliment - Few & Long Or Many & Quick

1,181 views

Published on

Agency 2.1 - Some of the thinking that didn't make the original presentation but is none the less valid.

Published in: Business, News & Politics
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,181
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Suppliment - Few & Long Or Many & Quick

  1. 1. Agency 2.0 DIGITAL HEART/ DISCIPLINE HEAD RESOURCE LAYER T-SHAPED PEOPLE THIN AGENCY FLOATING FIVER CUSTOMER JOURNEY CONSTANT BETA DATA, DATA, DATA
  2. 2. Discipline Head / Digital Heart Branding Direct DIGITAL Reputation Management online/outdoor/social/ mobile Activation Media
  3. 3. A Digital Agency Consulting Into Existing Structures Allows More Efficient Use of Scarce Resources Strategy Existing Account Creative Producer Structure Technology
  4. 4. Afew T-Shaped People Beat Many I-Shaped People; Delivering More Efficient and Better Work Dave Armano
  5. 5. Working Across The Customer Journey Ensures Consumer Consistency Repeat Awareness Consideration Purchase Advocacy Purchase Insight Strategy Channel/ Creative Measurement
  6. 6. Floating Fiver Between Disciplines Ensures Specialist Resources Are Available To Everyone Ad Direct Action PR COLLABORATION FUND
  7. 7. Data, Data, Data - Measure Everything & Connect It Where Possible Earned media Impressions/Viewed Brand Awareness Offline & Online # media mentions Clicked/Responded Message # Association Search Arrived Increased # Cost per Action searches Brand Conversion Higher search Favourability Action/Activity results # % £ Greater results Purchase share Consideration Purchase # Word of Mouth # posts/blog Repeat mentions Purchase Mentions per # user Likelihood to Inbound links Advocacy Recommend Send to friend #
  8. 8. Constant Beta – Fire, Ready, Aim – Get Into The Market Place Fast And Optimise When There CAMPAIGN EFFECTIVENESS TIME
  9. 9. Resource Layer TOOLS TRAINING RESEARCH PEOPLE
  10. 10. THANK YOU GILES.RHYSJONES@OGILVY.COM www.slideshare.net/gilesrhysjones http://interactivemarketingtrends.blogspot.com

×