Branded Content Defined

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Branded Content Defined

Published in: Business, Technology

Branded Content Defined

  1. 1. BRANDED 2.0 <ul><ul><li>ENTERTAINMENT </li></ul></ul>
  2. 2. An Advertising Perfect Storm Media Declining Revenues Landscape Fragmenting Marketing Need For Utility Entertainment Need For Funding Consumer Rejection Branded Entertainment
  3. 3. 8 Channels For Branded Entertainment BRANDED ENTERTAINMENT MUSIC EVENTS PUBLISHING FILM/VIDEO/TV GAMING THEATRE / DRAMATIC ARTS RADIO/AUDIO PARTNERSHIPS
  4. 4. 4 Levels Of Brand Integration Product Placement Product Integration Original Content Brand as Prop Brand as Character Brand as Storyteller Franchise Property Brand as Story
  5. 5. 2 Ways To Integrate Into The Marketing Mix Branded Entertainment Component Core
  6. 6. But The Game Keeps Changing… GOOGLE

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