1.
Mindspace, August 10, 2016
The Perfect Investor Meeting
Gil Ben-Artzy

2.
Located in Silicon Valley,
we are early stage investors that
dedicate years of valuable support &
resources to drive long-term growth
Any Stage | Any Domain | Pre/Post Funding

3.
$250M
In Follow-On Funding

4.
25
40
55

5.
Prepare Perform Hustle

6.
Right Investor
Right Approach
Right Content
Right Timing
Prepare

7.
What Investors Look At
Market Momentum Team
Size
Growth
Timing
Competition
Distribution
Users
Partners
Advisors
New Hires
Investment
Aspirations
Knowledge
Track Record
Dynamics
“7 Year” Test
Though investors differ in investment stage, domain
expertise, etc., they look at same areas

8.
Personal Connection
Aim High
Sense of Urgency
Perform

9.
= Everything else
= Signed term sheet
= Meeting other partners
asap
“Amazing Meeting!”
“Great Meeting”
“INYIM Meeting”
“Bad Meeting”
= “We really like you…”
= “This is cool stuff…”
= “Give us a few days to
think about it”
Is the Meeting Going Well?

10.
Top 5 Mistakes
Israeli Entrepreneurs Make
5 - Not knowing your story or market
4 - Badmouthing/dismissing the competition
3 - “Mr/Miss-know-it-all”
1 (Tie) - Overly transactional/Valuation-focused
1 (Tie) - Not being positive and upbeat

11.
Not a Yes is a No
Do Your Due Diligence
Show Progress
Hustle

12.
You Are The Investor
You made $$$ as startup co-founder that exited
You invest $50-500K in one startup a month
You meet 10 pre-screened startups / week

13.
Startup #1: Mobile App For Renting
Items To/From Your Neighbors
Momentum
Team
CEO, Biz Dev (B2B); CTO,
ex-8200; Friends since Univ.
Demo; MVP in 3 Months;
Launch 6 months
Other Raising $150K for 6 months
Market
Mobile Apps, Sharing
Economy; Any investments?

14.
Takeaway #1
For Consumer Startups, Be
Ready With a Post-Launch
Story Around Key Metrics

15.
Startup #2: Cloud Security
Momentum
Team
3-Person Team, all tech,
Currently at CheckPoint
Concept; No Demo/Product
Other Raising $3M
Market Cyber Security; Hot?

16.
Takeaway #2
For “Heavy Tech” Startups,
Have a Strong Full-Time
Team with Early Prototype

17.
Startup #3: Web Analytics
Momentum
Team
3-Person team, ex-Google,
full time
Beta ready (after 6 months
of work), 3 pilots
Other
Raising $2M; Tried for 6 months
Previously raised $500K (cap Table)
Market Analytics; crowded space?

18.
Other & Future
employees
CEO
CTO
VP R&D
Pre-seed &
Seed
investors
50%
12.5%
12.5%
12.5%
12.5%
Startup #3: Cap Table

19.
Takeaway #3
Don’t Waste Time;
Understand Your Status,
Raise at The Right Time

20.
This Is Just the Beginning…

21.
Thank You
gil@upwestlabs.com