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GilbaneBoston2009

Overview of Gilbane 2010 content globalization heat map

1 of 44
Trends for Success2010 ContentGlobalizationHeat Map,[object Object],Mary Laplante,[object Object],Karl KadieSenior AnalystsGilbane Boston 2009,[object Object]
What are the five hot trends that will shapeyour organization’s content globalization practices in 2010? If your company creates, manages, and publishes content in multiple languages, you won’t want to miss this invitation-only session that will give you insight into how to create competitive advantage with your global content. ,[object Object]
“The road to globalization, it seems, is paved in words.”,[object Object], - Damien Joseph, Business Week, Oct 2 2009, “White HouseChallenges Translation Industry to Innovate”,[object Object]
Road Hazards,[object Object],Time to market delays,[object Object],Inefficiencies due to redundant translations,[object Object],Content that should be reusablebut isn’t,[object Object],High customer support costs due to mediocre quality of translated product content,[object Object],Time and money to retrofit translated content to meet regulatory requirements,[object Object],Maxed out language capability, constrained by non-scalable globalization infrastructures,[object Object],Inconsistent and out-of-synch multichannel communications,[object Object],Mysterious localization and translation costs,[object Object]
Time to market delays,[object Object],Inefficiencies due to redundant translations,[object Object],Content that should be reusable but isn’t,[object Object],High customer support costs due to mediocre quality of translated product content,[object Object],Time and money to retrofit translated content to meet regulatory requirements,[object Object],Maxed out language capability, constrained by non-scalable globalization infrastructures,[object Object],Inconsistent and out-of-synch multichannel communications,[object Object],Mysterious localization and translation costs,[object Object],Language afterthought syndromeA pattern of treating language requirements as secondary considerations within content strategies and solutions.,[object Object]
create,[object Object],localize/translate,[object Object],manage,[object Object],publish,[object Object],consume,[object Object],enrich,[object Object],optimize,[object Object],Gilbane 2010 Heat Map,[object Object],Collaboration,[object Object],Metrics,[object Object],Metrics,[object Object]

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Editor's Notes

  1. Progress towards overcoming the language afterthought syndrome. We see slow but steady adoption of content globalization strategies, practices, and infrastructures that position language requirements as integral to end-to-end solutions rather than as ancillary post-processes.
  2. Progress towards overcoming the language afterthought syndrome. We see slow but steady adoption of content globalization strategies, practices, and infrastructures that position language requirements as integral to end-to-end solutions rather than as ancillary post-processes.
  3. Progress towards overcoming the language afterthought syndrome. We see slow but steady adoption of content globalization strategies, practices, and infrastructures that position language requirements as integral to end-to-end solutions rather than as ancillary post-processes.
  4. Why and How for each one
  5. Collaboration remains an issue due to expansion of internal and external worldwide corporate resources plus the drive toward a multinational customer base. It’s essentially a scale problem. Pushes the boundaries of collaboration strategies the same way that content volume pushes the boundaries of enterprise content management strategies: companies need to be able to scale for “volume” of collaboration as well as volume of content.