Sport 2.0 IAA August 27 2009

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Sponsoring 2.0
Sport as an experience

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  • Your 7 minutes wrap up of the European sports 2.0 market
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  • Sport 2.0 IAA August 27 2009

    1. 1. Sport 2.0 Farewell to an era Gijsbregt Brouwer
    2. 2. Gijsbregt Brouwer Sport 2.0 www.brightguys.nl
    3. 3. Sport 2.0 Improving sports thru internet & mobile
    4. 4. Sponsoring 0.0 Maecenate
    5. 5. Sponsoring 1.0 Signage boarding
    6. 6. Sponsoring 1.5 Hospitality
    7. 7. Crisis Sponsoring Sales driven
    8. 8. Sponsor and/or media Sponsee Association Means Agreement Sponsoring 1.0
    9. 9. Sponsor and/or media Sponsee consumer fan platform <ul><li>Interaction </li></ul><ul><li>Value creation </li></ul><ul><li>Continuous experience </li></ul>Sponsoring 2.0
    10. 11. Sport = experience
    11. 12. <ul><li>Deepen : </li></ul><ul><li>Mobile </li></ul><ul><li>Smart stadium </li></ul><ul><li>Digital signage </li></ul><ul><li>Lengthen : </li></ul><ul><li>Communities </li></ul><ul><li>Games </li></ul><ul><li>Planning </li></ul><ul><li>Blogs </li></ul><ul><li>Registration </li></ul><ul><li>Broaden : </li></ul><ul><li>Communities </li></ul><ul><li>More content </li></ul><ul><li>Sport date/meet </li></ul><ul><li>Experience 1.0 : </li></ul><ul><li>No mobile </li></ul><ul><li>No web 2.0 </li></ul><ul><li>Not personal </li></ul><ul><li>No context </li></ul>
    12. 16. Build lasting platforms
    13. 17. Twitter.com/gijsbregt Linkedin.com/in/gijsbregt Slideshare.net/gijsbregt Delicious.com/gijsbregt Brightguys.nl

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