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Engaging
the
sports
lover         From
exposure
to
experience                  Gijsbregt
BrouwerAtos
Origin
New
Media
in
S...
Gijsbregt
Brouwer www.sport28.nlwww.brightguys.nl
Sports
2.0Improving
sports
 thru
internet
&
     mobile
Consumer
2.0  Experiences
2.0Share
the
experience
Sports
consumer


DisrupNon


DisrupNon


DisrupNon
Sports
=
experience
Deepen:                     •
Mobile                     •
Smart
stadium                     •
Digital
signage Broaden: •
...
Some
more
theory
Partnerships
1.0               AssociaNon  Sponsor
                            Sponseeand/or
media               Agreement...
Partnerships
2.0               •
Engagement                                              •
Value
creaNon                  ...
Sharing
the
experience
Sharing
the
experience
Claim
the
conversaNon
It’s
an
app
world
Second
screens
Second
screens
LocaNon
37
Photograph: LeoLoves
39
Follow
me
@gijsbregt
Engaging the sports lover
Engaging the sports lover
Engaging the sports lover
Engaging the sports lover
Engaging the sports lover
Engaging the sports lover
Engaging the sports lover
Engaging the sports lover
Engaging the sports lover
Engaging the sports lover
Engaging the sports lover
Engaging the sports lover
Engaging the sports lover
Engaging the sports lover
Engaging the sports lover
Engaging the sports lover
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Engaging the sports lover

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Presentation for Atos Origin on the new sports consumer held at the Olympic Stadium Amsterdam on June 9th 2011

Published in: Business
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Engaging the sports lover

  1. 1. Engaging
the
sports
lover From
exposure
to
experience Gijsbregt
BrouwerAtos
Origin
New
Media
in
Sports
Event
‐
Olympic
Stadium
‐
09/06/2011
  2. 2. Gijsbregt
Brouwer www.sport28.nlwww.brightguys.nl
  3. 3. Sports
2.0Improving
sports
 thru
internet
&
 mobile
  4. 4. Consumer
2.0 Experiences
2.0Share
the
experience
  5. 5. Sports
consumer
  6. 6. 

DisrupNon
  7. 7. 

DisrupNon
  8. 8. 

DisrupNon
  9. 9. Sports
=
experience
  10. 10. Deepen: •
Mobile •
Smart
stadium •
Digital
signage Broaden: •
CommuniNes •
More
content •
Sport
date/meet Lengthen:Experience
1.0: •
CommuniNes•
No
mobile •
Games•
No
web
2.0 •
Planning•
Not
personal •
Blogs•
No
context •
RegistraNon
  11. 11. Some
more
theory
  12. 12. Partnerships
1.0 AssociaNon Sponsor
 Sponseeand/or
media Agreement Means
  13. 13. Partnerships
2.0 •
Engagement •
Value
creaNon •
ConNnuous
experience •
AuthenNcity EXPERIENCE Sponsor consumer fan Sponsee
and/or
media
  14. 14. Sharing
the
experience
  15. 15. Sharing
the
experience
  16. 16. Claim
the
conversaNon
  17. 17. It’s
an
app
world
  18. 18. Second
screens
  19. 19. Second
screens
  20. 20. LocaNon
  21. 21. 37
  22. 22. Photograph: LeoLoves
  23. 23. 39
  24. 24. Follow
me
@gijsbregt

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