Crowd sponsoring sportnext event

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My first full presentation on crowd sponsoring, still work in progress.
http://gijsbregt.tumblr.com/post/15823796815/5-trends-in-sports-for-2012
Held at the first #sportnext event on February 13th 2012

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  • Crowd sponsoring sportnext event

    1. 1. Crowd sponsoring A lecture onthe future of sponsoring Gijsbregt BrouwerSportnext Event - Wolfheze - 13/02/2012
    2. 2. Gijsbregt Brouwerwww.sportnext.nlwww.brightguys.nl
    3. 3. 5 trends 2012
    4. 4. Consumer
    5. 5. Producer
    6. 6. Media
    7. 7. Brand
    8. 8. Disruption
    9. 9. Athletes in charge
    10. 10. Sponsors own the rights
    11. 11. Realtime highlights
    12. 12. Consumers produce
    13. 13. Amateurs are pro’s
    14. 14. Middle man is out
    15. 15. Crowd sponsoring Urban sportsMore than social mediaBeyond the commodity Rethinking principles
    16. 16. Urban sports
    17. 17. Beyond social media
    18. 18. Sports MobileRotterdam SocialCreativity
    19. 19. Beyond the commodity
    20. 20. Rethinking principles
    21. 21. Sports =experience
    22. 22. Sharing the experience
    23. 23. is the foundation of
    24. 24. crowd sponsoring
    25. 25. 1 sponsormany sponsees
    26. 26. 47K runners2.5M New Yorkers 7M digital fans
    27. 27. Engagement vs reach1.200 views, 120 likes, 100 replies
    28. 28. Facilitating the crowd
    29. 29. Platforms
    30. 30. Community
    31. 31. 35
    32. 32. Activation
    33. 33. Example #benstedentocht
    34. 34. 8.000 viewers34.863 uniqueTrending topic Sportnext: -150 tweets - 6.000 views
    35. 35. Vote! 41
    36. 36. Follow me @gijsbregt

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