How to Act Like a Leader When Using Social Media                                       Leveraging your                    ...
Are you trying to be a social     media marketer ?
Are you trying to be a social     media marketer ?           networker
Are you trying to be a social     media marketer ?           networker            follower
Wouldn’t you rather be asocial media  leader ?
Yes, you can lead using social media
But not by  doing what  most social    mediaconsultants tell  you to do!
MYTH #1It’s All About the     Numbers
Stop obsessing about getting more    followers, fans, friends and Likes! It’s not about reaching more people; it’sabout co...
MYTH #2 It’s All AboutConversations
To be an influencer and leader, don’t spend all your time engaging in social         media conversations.Instead, use soci...
MYTH #3 It’s All AboutFacebook and     Twitter
Focus on places where you can sharewell-considered messages, such as   blogging, YouTube, podcasting,  Slideshare, Amazon ...
MYTH #4You Have To  Do It All  Yourself
You do have to be authentic, sincere and personal in creating your key content. But you can outsource, delegate andautomat...
MYTH #5It Takes a Lot ofTime and Effort
Building an online reputation is a process,   not an event. Consistency is more  important than volume – so create a     r...
Gihan Perera       Leveraging your      thought leadershipGihanPerera.com
Upcoming SlideShare
Loading in …5
×

Social Media Myths Busted

1,500 views

Published on

Social media is, of course, big news in the business world. If you’re a business owner or business leader, it’s not surprising if you’re feeling overwhelmed by everything you see, hear and read about how to get ahead with social media. The good news is that it doesn’t have to be as difficult as it seems, especially if you ignore some of the buzz and hype, and focus on the few things that really make a difference.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,500
On SlideShare
0
From Embeds
0
Number of Embeds
1,134
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Myths Busted

  1. 1. How to Act Like a Leader When Using Social Media Leveraging your thought leadership GihanPerera.com
  2. 2. Are you trying to be a social media marketer ?
  3. 3. Are you trying to be a social media marketer ? networker
  4. 4. Are you trying to be a social media marketer ? networker follower
  5. 5. Wouldn’t you rather be asocial media leader ?
  6. 6. Yes, you can lead using social media
  7. 7. But not by doing what most social mediaconsultants tell you to do!
  8. 8. MYTH #1It’s All About the Numbers
  9. 9. Stop obsessing about getting more followers, fans, friends and Likes! It’s not about reaching more people; it’sabout connecting with the right people.
  10. 10. MYTH #2 It’s All AboutConversations
  11. 11. To be an influencer and leader, don’t spend all your time engaging in social media conversations.Instead, use social media as another wayto share your key messages and ideas.
  12. 12. MYTH #3 It’s All AboutFacebook and Twitter
  13. 13. Focus on places where you can sharewell-considered messages, such as blogging, YouTube, podcasting, Slideshare, Amazon and iTunes. Then use Twitter and Facebook to distribute those messages further.
  14. 14. MYTH #4You Have To Do It All Yourself
  15. 15. You do have to be authentic, sincere and personal in creating your key content. But you can outsource, delegate andautomate spreading the message further.
  16. 16. MYTH #5It Takes a Lot ofTime and Effort
  17. 17. Building an online reputation is a process, not an event. Consistency is more important than volume – so create a realistic schedule and keep at it!
  18. 18. Gihan Perera Leveraging your thought leadershipGihanPerera.com

×