Free

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Web 2.0 takes publishing out of the hands of a few and puts it in the hands of the many. Google is a free search engine; Wikipedia is a free encyclopedia; YouTube lets you be a movie producer; Blogger gives you your own newspaper column; iTunes gives you your own radio station; and Flickr lets you be a photographer. And all of these services are free. Is everything that's any good now free, and is everything that's free any good? More importantly, from a business perspective, will free destroy your business - or can you use it to boost your business?

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Free

  1. 1. GihanPerera.com/focalpoint Chris Pudney Gihan Perera
  2. 3. Free builds community
  3. 4. Free builds reputation
  4. 5. Two kinds of free
  5. 6. Dan Ariely – Predictably Irrational 10 cents 50 cents
  6. 7. Dan Ariely – Predictably Irrational 10 cents 50 cents 5 cents 45 cents
  7. 8. Dan Ariely – Predictably Irrational 10 cents 50 cents FREE 40 cents
  8. 9. Make money through your content, not from your content
  9. 11. Susan Boyle video
  10. 12. Chris – Offload Online
  11. 13. Open Source
  12. 14. If you can’t beat them, join them!
  13. 16. Freeconomics
  14. 17. Universities Obsolete by 2020? David Wiley Professor of psychology and instructional technology Brigham Young University
  15. 19. How will universities survive?
  16. 20. Free mium Free Sample 99% 1%
  17. 21. Flickr vs Flickr Pro
  18. 22. Gillette shavers – free sample Photo by andy_page at Flickr
  19. 23. Just out of the goodness of their hearts
  20. 24. Paying users for free
  21. 26. Actions - Consumers <ul><li>Look for the free version </li></ul><ul><li>Consider paying the freemium </li></ul><ul><li>What’s the catch? </li></ul>
  22. 27. Actions - Publishers <ul><li>Do more free stuff </li></ul><ul><li>Who else is doing it free? </li></ul><ul><li>Charge for experiences </li></ul>
  23. 28. The Focal Point Podcast GihanPerera.com/focalpoint

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