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Vendor managment tips for digital marketers

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As marketers, we are happy when our bosses are happy, because that means our marketing efforts are really working: more awareness, more leads, better educated prospects and solid business growth. But it is never easy. Whether you’re a marketer at a Fortune 500 company or a small independent business, you utilize outside resources to make good marketing happen.

This presentation was given at the Business Marketing Association Philadelphia meeting on how to get more out of your marketing spend by maximizing the use of outsourced resources. Our discussion will be moderated by Gigi Kizhakkechethipuzha. Gigi has held key positions at organizations such as Comcast, Lockheed Martin, Pfizer and University of Pennsylvania. In the past five years, he has utilized his vendor management expertise to build his own outsourcing business, enabling small to mid-sized marketing departments and IT organizations to effectively outsource and/or offshore a multitude of business activities.

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Vendor managment tips for digital marketers

  1. 1. FOR DIGIAL MARKETERS HOW TO BE A HERO THROUGH BETTER VENDOR MANAGMENT
  2. 2. Corporate Marketer Marketpreneur & APPLICABLE TO BOTH
  3. 3. TOUGHEST ROLE IN ANY BUSINESS ? SALES MARKETING OPERATIONS FINANCE/ACCOUNTING IT HR
  4. 4. BRINGING THE RIGHT PEOPLE TO YOUR DOOR IS 95% OF THE BATTLE. MARKETING
  5. 5. A WALK THROUGH Vendor Expectations Over The Years
  6. 6. ANCIENT TIMES Just Get it Done!! On Budget and On Time V1
  7. 7. INDUSTRIAL AGE Just Get it Done!! On Budget and On Time V2 SLAs Accountability +
  8. 8. DIGITAL AGE Just Get it Done!! On Budget and On Time SLAs Accountability V3 Transparency +
  9. 9. INTERNET OF THINGS AGE V4 Just Get it Done!! On Budget and On Time SLAs Accountability Transparency +Innovation Deepening +Widening Cost Reduction VENDOR To PARTNER Transformation TRUE PARTNERSHIP
  10. 10. TRUE PARTNERSHIP HOW ?
  11. 11. “Directly contributes towards topline And/or bottom-line growth” TRUE PARTNERSHIP
  12. 12. Business is H2H (Human to Human) It is a PEOPLE Business Even when Outsourced This means ??????
  13. 13. EASIEST WAY TO BUILD TRUST Is To Operate With TRANSPARENCY
  14. 14. Best Relationships are built on TRUST RELATIONSHIP MATTERS
  15. 15. Transparency Trust Collaboration instead of co-operation WIFW instead of WIFM Relationship MUTUALLY BENEFICIAL VESTED OUTSOURCING PARTNERSHIP
  16. 16. CHECKLIST FOR A TRUE VENDOR PARTNER SELECTION 10 ITEM
  17. 17. CHECKLIST FOR A TRUE PARTNER SELECTION 1. Innovation 2. Deepening 3. Widening 4. Control Products (Does the vendor have their own products) Expertise ( Does the vendor have deeper expertise than your current team? Control ( how much of a control the vendor is willing to give you over their resources and processes?, Does the vendor understands Integrated Business Unit concept) Skillset (Does the vendor have expertise in areas where you do not have)
  18. 18. 5. Cost 6. Scalability 7. Flexibility 8. Quality Total Cost (Can vendor produce at a lower cost than you could produce without the loss of quality) Does the vendor has the ability to scale? SLAs, QA process, tools (How does the vendor ensure quality from beginning to end) Non-Traditional Engagement Models (How flexible the vendor is in their engagement models) CHECKLIST FOR A TRUE PARTNER SELECTION
  19. 19. Want to learn more? ABOUT HOW TO APPLY THIS IN OUTSOURCING RELATIONSHIP. Gigi J. Kizhakkechethipuzha gigijk@offshorent.com 484.994.9425 /@gigijk http://linkedin.com/in/gigijk

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