WAR SIGNALS: INDUSTRIALIZATION,             MOBILIZATION, AND DISRUPTION               SPEAKER: Jason Hoffman              ...
Industrialization, Mobilization &                                     Disruption                                        Ja...
Network, Compute, StorageMonday, November 19, 12
DataMonday, November 19, 12
Data: source, observe, learnMonday, November 19, 12
Data has only 3 sourcesMonday, November 19, 12
Humans, Machines, NatureMonday, November 19, 12
It is encoded differently for eachMonday, November 19, 12
It has an ultimate physical                                representationMonday, November 19, 12
Data has only 3 observersMonday, November 19, 12
Humans, Machines, NatureMonday, November 19, 12
Data has only 3 studentsMonday, November 19, 12
Humans, Machines, NatureMonday, November 19, 12
3x3x3 = 27 data combos.                           Some become trends.Monday, November 19, 12
What we’ve been doing                •         Humans Source, Humans Observe, Humans Learn                •         Nature...
We’ve added to it                •         Humans Source, Machines Observe, Humans Learn                •         Humans S...
Current data trend is one where                 we’ve used machines to observe.                 We’re interested in them l...
Nature is still the greatest source                      of high resolution data.Monday, November 19, 12
Nature > Machines > HumansMonday, November 19, 12
Metadata: data about dataMonday, November 19, 12
Is my data unique or not?Monday, November 19, 12
Is my data important or not?Monday, November 19, 12
Dictates how you store it, protect                 it, what you feel safe doing with it.Monday, November 19, 12
So what do we do with data.Monday, November 19, 12
Compute. Move. Connect. Store.Monday, November 19, 12
The BitMonday, November 19, 12
Ultimate physical representation is                            an atom.Monday, November 19, 12
Bits are our economic good.Monday, November 19, 12
Moving bits (bits/time) is our                              economic service.Monday, November 19, 12
Bits live in blocks, words, registers                  and PDUs. These are containers.Monday, November 19, 12
Monday, November 19, 12
Physical goods to digital goodsMonday, November 19, 12
Digital goods to physical goods.Monday, November 19, 12
Service Provider business is                          ultimately a digital shipping and                                 lo...
Datacenters are ports.                          Datacenters are factories.Monday, November 19, 12
Industrialization of datacenters.Monday, November 19, 12
Hardware supply chain.                          Tail end lifecycle management.Monday, November 19, 12
Doing this in an odd context.Monday, November 19, 12
World of devices.                          Network as the backplane.Monday, November 19, 12
Density is increasing rapidly.Monday, November 19, 12
The “PC” is a mobile device                •         1982 IBM PC                •         2006 Palm Treo had 64 MB storage...
Network access                •         2001: 200 million fixed line broad band users                •         2011: 2 bill...
Mobile networks are not the                                   “internet”Monday, November 19, 12
Datacenters                •         Constant rack power (8 kW) and cost ($200,000)                •         4x increase p...
Thank you.Monday, November 19, 12
Monday, November 19, 12
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WAR SIGNALS: INDUSTRIALIZATION, MOBILIZATION, AND DISRUPTION from Structure:Europe 2012

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Jason Hoffman, Joyent
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WAR SIGNALS: INDUSTRIALIZATION, MOBILIZATION, AND DISRUPTION from Structure:Europe 2012

  1. 1. WAR SIGNALS: INDUSTRIALIZATION, MOBILIZATION, AND DISRUPTION SPEAKER: Jason Hoffman Founder and CTO JoyentMonday, November 19, 12
  2. 2. Industrialization, Mobilization & Disruption Jason A. Hoffman Structure Europe 2012Monday, November 19, 12
  3. 3. Network, Compute, StorageMonday, November 19, 12
  4. 4. DataMonday, November 19, 12
  5. 5. Data: source, observe, learnMonday, November 19, 12
  6. 6. Data has only 3 sourcesMonday, November 19, 12
  7. 7. Humans, Machines, NatureMonday, November 19, 12
  8. 8. It is encoded differently for eachMonday, November 19, 12
  9. 9. It has an ultimate physical representationMonday, November 19, 12
  10. 10. Data has only 3 observersMonday, November 19, 12
  11. 11. Humans, Machines, NatureMonday, November 19, 12
  12. 12. Data has only 3 studentsMonday, November 19, 12
  13. 13. Humans, Machines, NatureMonday, November 19, 12
  14. 14. 3x3x3 = 27 data combos. Some become trends.Monday, November 19, 12
  15. 15. What we’ve been doing • Humans Source, Humans Observe, Humans Learn • Nature Source, Nature Observe, Nature Learns • Nature Source, Humans Observe, Humans Learn • Nature Source, Machine Observes, Humans LearnMonday, November 19, 12
  16. 16. We’ve added to it • Humans Source, Machines Observe, Humans Learn • Humans Source, Machines Observe, Machines Learn • Machines Source, Machines Observe, Machines Learn • Nature Source, Machines Observe, Machines LearnMonday, November 19, 12
  17. 17. Current data trend is one where we’ve used machines to observe. We’re interested in them learning.Monday, November 19, 12
  18. 18. Nature is still the greatest source of high resolution data.Monday, November 19, 12
  19. 19. Nature > Machines > HumansMonday, November 19, 12
  20. 20. Metadata: data about dataMonday, November 19, 12
  21. 21. Is my data unique or not?Monday, November 19, 12
  22. 22. Is my data important or not?Monday, November 19, 12
  23. 23. Dictates how you store it, protect it, what you feel safe doing with it.Monday, November 19, 12
  24. 24. So what do we do with data.Monday, November 19, 12
  25. 25. Compute. Move. Connect. Store.Monday, November 19, 12
  26. 26. The BitMonday, November 19, 12
  27. 27. Ultimate physical representation is an atom.Monday, November 19, 12
  28. 28. Bits are our economic good.Monday, November 19, 12
  29. 29. Moving bits (bits/time) is our economic service.Monday, November 19, 12
  30. 30. Bits live in blocks, words, registers and PDUs. These are containers.Monday, November 19, 12
  31. 31. Monday, November 19, 12
  32. 32. Physical goods to digital goodsMonday, November 19, 12
  33. 33. Digital goods to physical goods.Monday, November 19, 12
  34. 34. Service Provider business is ultimately a digital shipping and logistics business.Monday, November 19, 12
  35. 35. Datacenters are ports. Datacenters are factories.Monday, November 19, 12
  36. 36. Industrialization of datacenters.Monday, November 19, 12
  37. 37. Hardware supply chain. Tail end lifecycle management.Monday, November 19, 12
  38. 38. Doing this in an odd context.Monday, November 19, 12
  39. 39. World of devices. Network as the backplane.Monday, November 19, 12
  40. 40. Density is increasing rapidly.Monday, November 19, 12
  41. 41. The “PC” is a mobile device • 1982 IBM PC • 2006 Palm Treo had 64 MB storage • 2012 iPhone has 64 GB and the computational power of a circa 2006 iMac. • in 2018, it will be 64 TB and more than a 2012 top of line PCMonday, November 19, 12
  42. 42. Network access • 2001: 200 million fixed line broad band users • 2011: 2 billion fixed line broad band users • 2012: 5 billion mobile internet access • 2015: >50 billion connected devicesMonday, November 19, 12
  43. 43. Mobile networks are not the “internet”Monday, November 19, 12
  44. 44. Datacenters • Constant rack power (8 kW) and cost ($200,000) • 4x increase per year. • 32 racks in 2004 now fits in 1 rack. • 10MW today is 1 million CPUs, 4PB DRAM, 200 PB storage • By 2020, this will fit in <0.5 MWMonday, November 19, 12
  45. 45. Thank you.Monday, November 19, 12
  46. 46. Monday, November 19, 12

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