Tuesday, October 1, 13
MASSIVE, ONGOING CHANGES IN HOW THE INTERNET IS
CONSTRUCTED
SPEAKER: Craig Labovitz
Co-Founder
DeepField
Tuesday, October ...
Dr. Craig Labovitz
labovit@deepfield.com
Massive, Ongoing Changes in How
the Internet is Constructed
Structure Europe 2013
...
This Talk
This talk about how changing Internet economics and
the fierce battles between content, infrastructure and
consum...
Multi Year Study of Internet Infrastructure
• Data from backbone routers around the Internet
• One of the largest ongoing ...
Internet Core 2008
• Almost all Internet traffic goes through ten companies
• Most investment is in long haul backbones
• ...
Explosion of Content
• Massive consolidation of videos, music and web pages
• Majority of traffic goes comes from 150 comp...
Internet Core 2010
• Almost all content shifts to datacenters
• Massive investment and revenue in datacenters
• New Intern...
HyperGiants 2013
• 50 companies deliver more than half of all Internet traffic
• Using an even smaller number of datacente...
Last Mile 2013
• Content Distribution (CDN) now delivers more than 50% of
all traffic
• Most investment in datacenter and ...
Internet Core 2013
• New datacenters support new content
• Driving growth of traffic and costs to last mile
• Rapid growth...
Netflix 2013
Tuesday, October 1, 13
The Last Mile
• Datacenters in major (“NFL”) cities is no longer sufficient
• New battle is for control of rack space in s...
www.deepfield.com
Tuesday, October 1, 13
Tuesday, October 1, 13
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MASSIVE ONGOING CHANGES IN HOW THE INTERNET IS CONSTRUCTED from Structure:Europe 2013

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Presentation from Craig Labovitz , DeepField
#structureeurope
More at http://event.gigaom.com/structureeurope/

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MASSIVE ONGOING CHANGES IN HOW THE INTERNET IS CONSTRUCTED from Structure:Europe 2013

  1. 1. Tuesday, October 1, 13
  2. 2. MASSIVE, ONGOING CHANGES IN HOW THE INTERNET IS CONSTRUCTED SPEAKER: Craig Labovitz Co-Founder DeepField Tuesday, October 1, 13
  3. 3. Dr. Craig Labovitz labovit@deepfield.com Massive, Ongoing Changes in How the Internet is Constructed Structure Europe 2013 Tuesday, October 1, 13
  4. 4. This Talk This talk about how changing Internet economics and the fierce battles between content, infrastructure and consumer companies is altering how almost all global Internet traffic is generated and delivered. Tuesday, October 1, 13
  5. 5. Multi Year Study of Internet Infrastructure • Data from backbone routers around the Internet • One of the largest ongoing studies of it kind • Studying both the evolving core infrastructure and economics of the new Internet Tuesday, October 1, 13
  6. 6. Internet Core 2008 • Almost all Internet traffic goes through ten companies • Most investment is in long haul backbones • Large backbone providers incur most of the cost, provide most of the value, and deliver the majority of Internet traffic Internet Core Transit Last Provider Enterprise / Consumer FREE Tuesday, October 1, 13
  7. 7. Explosion of Content • Massive consolidation of videos, music and web pages • Majority of traffic goes comes from 150 companies • Growing share of revenue goes to smaller share of companies 0" 10" 20" 30" 40" 50" 60" Top$200$Companies$as$Percentage$of$all$Internet$Traffic$ Tuesday, October 1, 13
  8. 8. Internet Core 2010 • Almost all content shifts to datacenters • Massive investment and revenue in datacenters • New Internet Core Enterprise / Consumer Data CentersContent Transit Last Provider FREE Tuesday, October 1, 13
  9. 9. HyperGiants 2013 • 50 companies deliver more than half of all Internet traffic • Using an even smaller number of datacenters and CDN Tuesday, October 1, 13
  10. 10. Last Mile 2013 • Content Distribution (CDN) now delivers more than 50% of all traffic • Most investment in datacenter and last mile content distribution, including CDN and edge caches Tuesday, October 1, 13
  11. 11. Internet Core 2013 • New datacenters support new content • Driving growth of traffic and costs to last mile • Rapid growth in Content Distribution Networks Last Mile Enterprise / Consumer Data CentersContent Enterprise / Consumer OpenConnect CDN Transit FREE Tuesday, October 1, 13
  12. 12. Netflix 2013 Tuesday, October 1, 13
  13. 13. The Last Mile • Datacenters in major (“NFL”) cities is no longer sufficient • New battle is for control of rack space in secondary cities and last mile edge servers and caches • Growing cost but fixed revenue in last mile Tuesday, October 1, 13
  14. 14. www.deepfield.com Tuesday, October 1, 13
  15. 15. Tuesday, October 1, 13

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