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WHY YOU SHOULD NEVER ASK, “HOW IS THIS BETTER THAN HADOOP?”


                         SPEAKER: Justin Sheehy
                                       CTO
                                       Basho Technologies


Thursday, March 28, 13
How is this better than Hadoop?

                                 Justin Sheehy
                                 justin@basho.com
                                 @justinsheehy
Thursday, March 28, 13
How is this
                                     Riak
                         better than Hadoop?

                                           Justin Sheehy
                                           justin@basho.com
                                           @justinsheehy
Thursday, March 28, 13
How is this
                                     MongoDB
                         better than Hadoop?



Thursday, March 28, 13
How is this
                                     Zookeeper
                         better than Hadoop?



Thursday, March 28, 13
How is this
                                     Node.js
                         better than Hadoop?



Thursday, March 28, 13
How is this
                         better than Hadoop?



Thursday, March 28, 13
a shibboleth
                              How is this
                         better than Hadoop?



Thursday, March 28, 13
How is this Frum
                                     John
                         better than Hadoop?



Thursday, March 28, 13
The cargo cult of
                                 John Frum




Thursday, March 28, 13
The cargo cult of
                                   Hadoop




Thursday, March 28, 13
Thursday, March 28, 13
The cargo cult of
                                   Hadoop




Thursday, March 28, 13
The cargo cult of
                              Big Data




Thursday, March 28, 13
The cargo cult of
                              Big Data




Thursday, March 28, 13
The cargo cult of
                              Big Data

              Do you have a big data problem?
         If not, it's time to ask yourself why not?


Thursday, March 28, 13
The cargo cult of
                              Big Data

              Do you have a big data problem?
         If not, it's time to ask yourself why not?
                              start paying us.


Thursday, March 28, 13
You don't need a
                                  Big Data Strategy!


         "I don't want to hear about Big Data.
          I want to hear about Big Answers."
                         - Harper Reed, CTO Obama For America
Thursday, March 28, 13
You can't have a
                                  Big Data Strategy!


                         All of the Big Questions
                         are about your business.
Thursday, March 28, 13
There is no such thing as a
                     Big Data Strategy!


          "Big data is data that exceeds the processing
          capacity of conventional database systems."
                - Edd Dumbill, O'Reilly analyst and conference program chair (Jan 2012)
Thursday, March 28, 13
There is no such thing as a
                     Big Data Strategy!


       "...big data isn’t really about large volumes of
              data, it’s about smart use of data."
                - Edd Dumbill, O'Reilly analyst and conference program chair (Feb 2013)
Thursday, March 28, 13
There is no such thing as a
                        Cloud Strategy!




Thursday, March 28, 13
There is no such thing as a
                      NoSQL Strategy!




Thursday, March 28, 13
There is no such thing as a
                     Big Data Strategy!




Thursday, March 28, 13
There is no such thing as a
                     Big Data Strategy!
     We define Big Data as...
     1.Technology
     2.Analysis
     3.Mythology
                         - danah boyd, Microsoft Research
Thursday, March 28, 13
Please don't drink the Kool-Aid.




Thursday, March 28, 13
Please don't drink the Kool-Aid.




Thursday, March 28, 13
Strategy is not your buzzwords.




Thursday, March 28, 13
Strategy is not your tools.




Thursday, March 28, 13
Strategy is about why
      you make your choices.




Thursday, March 28, 13
Thursday, March 28, 13

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WHY YOU SHOULD NEVER ASK, "HOW IS THIS BETTER THAN HADOOP?"

  • 1. WHY YOU SHOULD NEVER ASK, “HOW IS THIS BETTER THAN HADOOP?” SPEAKER: Justin Sheehy CTO Basho Technologies Thursday, March 28, 13
  • 2. How is this better than Hadoop? Justin Sheehy justin@basho.com @justinsheehy Thursday, March 28, 13
  • 3. How is this Riak better than Hadoop? Justin Sheehy justin@basho.com @justinsheehy Thursday, March 28, 13
  • 4. How is this MongoDB better than Hadoop? Thursday, March 28, 13
  • 5. How is this Zookeeper better than Hadoop? Thursday, March 28, 13
  • 6. How is this Node.js better than Hadoop? Thursday, March 28, 13
  • 7. How is this better than Hadoop? Thursday, March 28, 13
  • 8. a shibboleth How is this better than Hadoop? Thursday, March 28, 13
  • 9. How is this Frum John better than Hadoop? Thursday, March 28, 13
  • 10. The cargo cult of John Frum Thursday, March 28, 13
  • 11. The cargo cult of Hadoop Thursday, March 28, 13
  • 13. The cargo cult of Hadoop Thursday, March 28, 13
  • 14. The cargo cult of Big Data Thursday, March 28, 13
  • 15. The cargo cult of Big Data Thursday, March 28, 13
  • 16. The cargo cult of Big Data Do you have a big data problem? If not, it's time to ask yourself why not? Thursday, March 28, 13
  • 17. The cargo cult of Big Data Do you have a big data problem? If not, it's time to ask yourself why not? start paying us. Thursday, March 28, 13
  • 18. You don't need a Big Data Strategy! "I don't want to hear about Big Data. I want to hear about Big Answers." - Harper Reed, CTO Obama For America Thursday, March 28, 13
  • 19. You can't have a Big Data Strategy! All of the Big Questions are about your business. Thursday, March 28, 13
  • 20. There is no such thing as a Big Data Strategy! "Big data is data that exceeds the processing capacity of conventional database systems." - Edd Dumbill, O'Reilly analyst and conference program chair (Jan 2012) Thursday, March 28, 13
  • 21. There is no such thing as a Big Data Strategy! "...big data isn’t really about large volumes of data, it’s about smart use of data." - Edd Dumbill, O'Reilly analyst and conference program chair (Feb 2013) Thursday, March 28, 13
  • 22. There is no such thing as a Cloud Strategy! Thursday, March 28, 13
  • 23. There is no such thing as a NoSQL Strategy! Thursday, March 28, 13
  • 24. There is no such thing as a Big Data Strategy! Thursday, March 28, 13
  • 25. There is no such thing as a Big Data Strategy! We define Big Data as... 1.Technology 2.Analysis 3.Mythology - danah boyd, Microsoft Research Thursday, March 28, 13
  • 26. Please don't drink the Kool-Aid. Thursday, March 28, 13
  • 27. Please don't drink the Kool-Aid. Thursday, March 28, 13
  • 28. Strategy is not your buzzwords. Thursday, March 28, 13
  • 29. Strategy is not your tools. Thursday, March 28, 13
  • 30. Strategy is about why you make your choices. Thursday, March 28, 13