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Gigaom Report Overview: Mobile 2012 and beyond

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Whether it's the iPhone 5, the importance of LTE, or BYOD trends disrupting the enterprise, few industries change at the pace mobile does. Read highlights from GigaOM Pro’s latest mobile industry here and read the full report at
report.http://pro.gigaom.com/2012/09/mobile-industry-2012-segment-analysis/

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Gigaom Report Overview: Mobile 2012 and beyond

  1. 1. GigaOM PROReport HighlightsMobile 2012 and beyond: asegment analysisBy GigaOM Pro analysts Colin Gibbs, Derek Kerton, LaurieLamberth, Monica Paolini, and Tara Seals
  2. 2. Executive summaryWhether its the iPhone 5, the importance of LTE, or BYOD trends disrupting the enterprise, fewindustries change at the pace mobile does. Read highlights from GigaOM Pro’s latest mobile industryreport.•  Tara Seals points out new opportunities for handset OEMs to differentiate their devices and remain relevant, including social TV and emerging markets.•  Derek Kerton discusses how the mobile app market is still dominated by Apple and Google but identifies trends that are making space for a third player to gain ground.•  GigaOM Pros mobile curator, Colin Gibbs, looks at new business models in the wireless service provider space, where the rise of unsubsidized handsets and noncellular devices could disrupt traditional carriers.•  Monica Paolini outlines the transition from voice- to data-centric usage models and the challenges mobile networks face as they adapt to this change.•  Finally, Laurie Lamberth writes about the location-based shopping market, which has an expected growth rate of over 90 percent through 2016.
  3. 3. Trends•  Smartphones will be 67.4 percent of the total market by 2016.•  Mobile broadband networks, the only form of internet access in emerging markets, will spur major growth of the handset market by 2016.•  Carriers could provide a new storefront for apps.•  Omnichannel marketing that blend web, mobile and in-store customer experiences and “big data” analysis engines provide an understanding of buyer behavior.
  4. 4. Platforms & Technologies•  iOS and Android dominate but Windows Phone 8 and the BlackBerry 10 OS are attempting to wrestle market to supercharge specific content and applications categories.•  For users who need constant connectivity and consume large amounts of data, Wi-Fi will play a key role in carrier revenues.•  HTML5 offers an open app marketplace where no clear leader presides.•  MVNOs make a resurgence as buyers look for low-cost alternatives to existing providers.
  5. 5. Companies•  Apple •  Dish Network•  Samsung •  Open Garden•  Mozilla •  Republic Wireless•  Amazon •  AisleBuyer (Intuit)•  GetJar •  ShopKick•  Alibaba •  LevelUP•  QUALCOMM •  Foursquare
  6. 6. To access this report, signup for a free 7-day trial ofGigaOM Pro:http://pro.gigaom.com

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